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The OnLine Exchange E-ZINE....
"Biz-Talk" Edition
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange Edition..October 20, 2000
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WELCOME...
To Our Biz-Talk Edition of The OnLine Exchange....
The PLACE To Get Straight to BIZ!
Please See The Bottom For Detailed Ezine Advertising Information
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IN THIS ISSUE:
~ Our Biz-Talk Sponsors
~ Biz Thought -- ACCEPT RISK AS A NORMAL PART OF LIVING
~ Featured Article --Unleashing Your Most Powerful Weapon...
~ Interactive Classifieds
~ HOT Off The Press...BIZ TIP
~ E-Zine Advertising Information
///////////////////////////////////////////////////
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SPONSOR"
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=========================
"TOP
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///////////////////////////////////////////////
*BIZ THOUGHT*
ACCEPT RISK AS A NORMAL PART OF LIVING.
-----------------------------------------------
The difference between greatness and mediocrity
is how often you take risks.
Risk taking is a necessity if you want to find success.
View risk as part of the process of exploring your world.
Always take note of its lessons and move on.
Forget about the consequences of taking risks.
Risk opens you to a temporary change in direction
that can set you straight for your next success.
If you're big enough to risk,
to live temporarily outside your comfort zone,
you're big enough to win.
========================
*FEATURED
ARTICLE*
===============
Unleashing Your Most Powerful, Yet Most Hidden,
Weapon For Absolute Success, GUARANTEED.
Barry A. S. Lycka (c) 2000
===============
Whatever you do in life, there's always one weapon
that's there to back you up. One weapon so powerful, life
changing and impactive that it can decide the difference
between success and failure every single time you use it.
In business, this weapon either gets you the sale or it
doesn't. The power it supplies is directly dependant on
the ammunition that YOU provide. What is this weapon?
Simply WORDS.
Words are the life-blood of communication. They portray
thoughts, feelings, emotions, ideas and so much more.
They bridge the gap between the idea-bearer and the
recipient, and provide infinite possibilities always.
Yet this FREE weapon that's available to all is way too
often underestimated, or more importantly, under used.
People love to be engulfed and surrounded in words,
stories, gossip and tales. That's why the media is such
a booming industry... it's why people read newspapers...
it's why people love passing on "Chinese whispers"
about stories they've heard themselves. And the message
that's relayed is always dependant on the story teller.
Here's 5 Quick And Easy Ways To Add Immediate Impactive
Word Power Into Your Online Website Sales Strategy:
1) Use bullets, quotes, and boxes on your website to
highlight key aspects. Your prospect will have limited
time on their hands, and so will fly through your
website at warp-speed... make them stop by reaching
out and grabbing them by the throat with KEY WORDS.
2) Make your writing "sexy" and give it
what I call
the "testosterone appeal". Make your words slick,
smooth, and easy to read. The words you write need
to flow through the mind's tongue like French to a
Frenchman. Jump out and bite your prospect with
POWERFUL words and phrases that will excite them.
3) Break up your copy with small paragraphs and
easy sentences. Just like this. It's easy to read,
and less heavy on the prospect's mind. Simple.
4) Give your writing real MEAT. People are wiser than
reading your hollow statements, empty lies and over
hyped bull. They want facts, figures and more than
anything, BENEFITS. How can you help them? What will
you do to ensure their success?.. or ensure they lose
weight... or lower their debt problems?
Put yourself in their shoes and look at it from their
point of view. What do you want to hear as a customer?
What's the problem you're hoping the company will solve?
You've got to excite them, but at the same time keep
yourself from floating on Cloud 9. Your product may be
the best in the world, but unless you promote it with
real meaty copywriting, they won't believe a word...
5) ... and at the same time avoid fluff, hype and
nonsense. Write honest, ethically and realistically.
The glitz in your ads is extremely important, but
unless your product/service can really deliver on
your ad copy, people will get very disappointed.
"Speak properly, and in as few words as you can,
but always plainly; for the end of speech is not
ostentation, but to be understood." -- William Penn
Killer copywriting is an art, but unlike painting
or sculpting, it's a skill everybody already has.
As John Maynard Keynes once said "Words ought to be
a little wild for they are the assaults of thought on
the unthinking"... in business, this means your words
directly reflect on the ideas your customers have about
your company. The right words invoke the right response.
If your copywriting is dull and boring, chances are your
sales will be affected greatly as a result. If it's snazzy,
appealing, to the point, easy to read, meaty rich with
benefits and laden with emotional impact, then the words
you write will reflect on how your product or service
is perceived in the mind of the prospect.
In other words, your sales WILL increase. Same product.
Different sales letter. It makes the world of difference.
YOU have the power to dazzle people with your words
and use this powerful weapon to convey your thoughts
and business ideas over to others. Remember, this
secret skill has the power to turn failure into success.
You're limited only by your own ideas. And it's the
words you use that unleash your ideas onto others.
"Success is spelt with 26 letters" Think about it ;-)
And if you want to use these 26 letters most effectively -
write a book - not just any book: YOUR BOOK
======================================
Author of this article, Barry Lycka, reveals how to
succeed with the greatest word discovery of ALL time.
Free info at: http://HowToWriteaBookIn14Days.com
=========================
*INTERACTIVE
CLASSIFIEDS*
....................
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PLEASE use "cgriggs" as the Refer's User ID Number
................
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..............
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.............
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Sign up FREE at:
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Click on the dollar sign to see how you can earn a
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..............
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............
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..........
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..........
ZIG ZIGLAR Launches NEW Global Affiliate Program!!!
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............
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..............
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*HOT OFF THE
PRESS*
BIZ TIP
Market With Your Email Sig File
Your sig file (sig, short for signature) is that few lines of info
that comes at the bottom of an email message.
Most email programs let you set your sig file up in advance.
It is automatically added to the end of any email you send.
Because email is by far the most popular feature of the
Internet, having an effective sig file is one of the most powerful
online marketing tools available.
Email messages, like letters you type or write by hand, have a
strong personal power. Prospects and customers pay far closer
attention to a personal email than they do to all other kinds of
online marketing.
Your sig file should include your position, phone number,
other vital contact info, and your web address (with "http:///"
in
front of it so it becomes a live clickable link).
It is also a good idea to include a positioning statement that
reminds people what you can do for them. Mine is "Helping
you with marketing advice, copywriting, and promotion
packages."
You get best results when you include a specific offer.
==========================
Get BOTH Kevin's press release package to 5,000 media
AND his popular ezine article package to 1,300 editors.
You combine powerful promotion for one LOW price at:
"http://drnunley.com/marketing_plan.htm"
Reach Kevin at kevin@drnunley.com
or 801-253-4536.
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*TARGETED E-ZINE ADVERTISING INFORMATION*
The OnLine Exchange Ezine offers a wide variety of
advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.
The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Contact Information:
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
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THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
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