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The OnLine Exchange....
"Virtual Marketplace" E-ZINE
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange Edition...October 16, 2000
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**WELCOME...
To The OnLine Exchange Virtual Marketplace E-Zine.
A Top-Of-The-Line MarketPlace providing you with
Crucial Marketing Information that is essential to your
businesses growth and success.
**Please See The Bottom For Detailed Ezine Advertising Information**
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IN THIS ISSUE:
~ "Our Sponsors In The Spotlight"
~ FREE-FOR-ALL Goodies
~ HOT TIP Weekly ** Seven Headlines To Energize Your Ads.....
~ MarketPlace "Classifieds"
~ Info Marketing Tool ** MetaPad
~ E-Zine Advertising Information
~ Special Feature *List Your Business in The Leading
"Work-At-Home Directory"
//////////////////////////////////////////////////
"OUR SPONSOR IN THE SPOTLIGHT"
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Thank You
=========================
"OUR SPONSOR IN THE SPOTLIGHT"
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**HOT TIP WEEKLY**
===================
Seven Headlines
To Energize Your Ads,
Sales Letters,And Web Site Copy
by Dr. Kevin Nunley
===================
Effective ways to get a prospect's attention,
build interest, and get the sale.
Marketing Help for Biz
Every one of your marketing tools needs a headline.
Headlines get attention, make your message easy
to read, get your main selling points across, and
lead your customer to a sale. Use a short three
word headline for classified ads. Use headlines
frequently in your web site copy to help people get
your main message without having to spend a lot
of time online.
Headlines range from newspaper "hit-you-in-the
face" to more subtle ones that don't seem like a
headline at all. A hard-sell direct mail letter might
have your headline in all capitals at the beginning:
I'VE GOT FIVE WAYS TO SAVE YOU
MONEY--NOW!
Or your headline can be softer and less obvious,
more like an important paragraph in bold at the
beginning of your letter:
Here's something I know
you will be interested in.
I've got five ways you can
cut costs 20%--today!
Your headline gets attention when it appeals
to the reader's interests. Use your headline
to point out a problem the reader has or
something you know the reader feels strongly
about. Headlines aren't a good place to list the
features of your product or service. Instead,
headline the benefit the feature provides.
"Webbuster gets your site listed high on search
engines. Nothing drives a flood of eager customers
to your site faster."
Studies show headlines get even better results if they're
enclosed in quotation marks like the example above.
It's a good trick to use from time to time.
Seven Surefire Headlines
Over the years copy writing pros have found
several headline formulas that almost always
work well. Try these out using the benefits your
business provides.
1. Ask a Question. "Are you worried about filing
your tax return this year?" A question headline gets
the reader to answer in their mind. You automatically
get the prospect involved in your message. Many
people will read further into your letter, ad, or web
site copy just to find out what answer or solution
you provide.
2. Start your headline with "How to." "How to
buy a car without getting a lemon." How-to
headlines work like magic. Many of my articles
start with "how to." People love information that
shows them how to do something valuable. It
works for reports or letters that provide
helpful information.
3. Provide a testimonial. The recommendation of a satisfied
customer
can go a long way in convincing
others to buy from you. "This product really works!
I'm happier and less stressed. Marina Monson-
Central City." Always include the customer's full
name and the city they live in. Many readers won't believe a
testimonial if it is hard to figure out who
the author is. "R.A.,LA" doesn't work nearly as
well as "Richard Allen-Big Town, LA."
4. Issue a command. Some classic headlines
command readers to "Aim High" and "Put a
tiger in your tank." Turn your most important
benefit into a commanding headline. "Stop rushing
through life." "Make more money this month."
"Feel better about yourself."
5. Important news makes a good headline. This particularly works
well
for big changes in your
company or the introduction of hot new products. "Richard
Benson is our
new CEO with a powerful
vision for the future." "Software Central introduces
the new Instant Forms 2000--professional web
site forms in 20 minutes."
6. Headline a deadline for a special offer. Most
of us are busy and tend to put off taking action.
If you don't get the prospect to act now, you
may never get the sale. Deadlines encourage
people to respond when their interest is highest.
"Save Money Now" and "Get More If You
Buy Now" offers increase response.
7. FREE offers often pull the best response.
"FREE report on boosting web site sales" is
a powerful way to get lots of interested
prospects. There is a myth that affluent
or professional customers are turned off
by free offers. Not true. Simply tailor your
free offer to match the style of your customers
or industry. You might subtly headline a "no-cost
initial consultation" or "a bonus Widget 2000 in
each package."
Prospects are in a hurry. They are bombarded with
hundreds of ads, letters, postcards, and commercials
every day. They tend to skip or tune out any marketing
message that looks like it will take too much time or be
too much trouble to figure out. Headlines simplify the
learning curve. A reader can scan down your page, quickly digest
your
headlines, and figure out what
you're offering. Once the prospect knows you have something she is
interesting in, she will take more
time to read your entire letter, ad, or web page.
Spice your headlines with action words like
save, act, run, feel, and do. Cut out unnecessary
words. Put subheadings in your copy to break up stretches of text.
If
someone else is writing copy
for you, share some of these power headline
ideas with them. In our hustle, bustle world good headlines make
your
sales materials stand out,
easy to use, and motivating.
-----------------------------------------------------
Kevin Nunley provides marketing advice and copy
writing fast and at low cost. Read all his marketing
tips at http://www.DrNunley.com.
Reach him at kevin@DrNunley.com
or
(801)253-4536. His
book "101 Best Biz Tips to Promote Your
Business and Make More Money Now!" is $14.95.
-------------------------------------------------------
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$$ The
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<<
INFO MARKETING TOOL >>
Metapad is a small, fast (and completely free)
text editor for Windows 9x and Windows NT with
similar features to Microsoft Notepad but with
many extra (and rather useful) features. It was
designed to completely replace Notepad since it
includes all of Notepad's features and much,
much more.
http://welcome.to/metapad/
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
*TARGETED E-ZINE ADVERTISING INFORMATION*
The OnLine Exchange Ezine offers a wide variety of
advertising packages.
Prices start at only $30.00
We are a targeted ezine that is 100% opt-in.
The OnLine Exchange has a proven record
for publishing successful advertising campaigns
for businesses all over the world.
For pricing and details:
http://www.marketingtrendz.com/advertising.htm
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$$ SPECIAL FEATURE $$
**The
HOMESOURCE Arena**
If you want your business to be seen, then you MUST
list your business in this Work-At-Home Directory.
Only a limited amount of Top Spot Placements are available.
And for a limited time only, we will give you a FREE Top Star Sponsor
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your Opportunity Listing.
TOP Businesses have already joined forces with
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If your business is not listed, you will not get Noticed.
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Become Part of The Winning Team and Get Maximum
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For Complete Details, Pricing, and to see HOW it works, please
visit our site at:
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]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In.
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.
]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
CONTACT INFORMATION
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
http://www.homesourcearena.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
/////////////////////////////////////////////////
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