==============================
The OnLine Exchange...
"MARKETINGTRENDZ" E-zine...
(c)Online Exchange Edition....September 18, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
==============================

WELCOME to our latest edition of The OnLine Exchange Ezine.
We are dedicated to keeping you informed of all the  quality resources
and information that is available on the Net. This Ezine will take
your business to levels of success your never imagined.
(Visit Our Archives: http://www.marketingtrendz.com/archives.htm)

ONLY subscribers who have personally and voluntarily subscribed
to this Ezine will Receive it. We are 100% Opt-In. 
We will NEVER provide our subscriber list to ANYONE.
We respect the privacy of our readers.

**Please See The Bottom For Detailed Advertising Information**

==============================

IN THIS ISSUE:

~  Our Top Stars -- "Sponsors in the Spotlight"

~  **Feature Article**  MIND OVER MATTER

~  "TOP Pick" Classified Ads

~  Business Know-How *   You Really CAN Earn A Good Income....

~  ADVERTISING Details

~  The "Encouragement" Exchange

~  A Word From The Editor * Listservers

//////////////////////////////////////////////////////////

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==================================

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//////////////////////////////////////////////////////////////

        **FEATURE ARTICLE**

MIND-OVER-MATTER
by Sara Hardy
http://www.marketingtrendz.com

What is holding your business back?
You follow every lead you get about the
"best" thing to do to enhance your business,
you read up on everything, but nothing is progressing.

-What is most likely the problem?
-Will it cost a lot of hard-earned money to fix it?

Well, one of the most common and easiest problems to fix is
YOUR LACK OF CONFIDENCE!
Be it in your business, yourself, your product,
in dealing with people, whatever,
it can be a HUGE wall blocking your way to succeeding!

-How can that be?
-What could that possibly have to do with success?

Consider these examples:

Have you ever held yourself back from;
*Writing an article for publishing?
*How about that award you almost submitted for, but thought your
site was not good enough?
*What could be holding you back from trying to
design your own webpage or graphics?

You may have an adequate knowledge to accomplish these things
and more, but lack the confidence to proceed with the benefiting action.
(Just look at what confidence did for that certain naked survivor from the
now-famous Survivor show!  It helped him win a million dollars!)

When you have a Internet or home-based business,
of course you are very proud of what you accomplish,
but what happens when it comes to telling others about
it?
There is a certain stigma that comes with having this type of business.
People react one of two ways.
It's either- "Tell me more about it, I want to
do that too!" OR "Oh, do you make any money that way?"

Just because you don't have a big office in a big corporate building
does not mean that you do not have a reason to be confident.
But fear of rejection can cause you to be hesitant to tell people
what it is that you do.
It is so common that people close to you will tell people,
"I am not sure exactly what it is all about."
This can kill any confidence you may have.

I'm sure you are asking,
-What can I do?
-Where can I get this great key to success?"

Of course, confidence comes from within.
We HAVE to constantly battle our thoughts.
One way to find confidence in what you do is by identifying the
whole problem. Once you realize that you are better at what you do then you
think, you will find ways to reach out to learn more, to try more, and to
take more chances. You have to be convinced that
"what you do and how you do it"
is the best thing next to sliced bread.

You must also put effort into being more then confident when you tell others
about your business. If you aren't exactly sure what your title would be,
or what words to use to describe your business, then why not do a little
footwork. Surf around the internet and see what terminology is the most
impressive for what you do. That way you have no reason to even THINK that
you need to be less then confident in what you have worked so hard to build.
You must reflect confidence for others to think highly of your business.

When it comes to taking your business in a different direction, if you can
jump into anything with both feet, that is great! But, if you have to test
the waters first, at least you ARE testing them. If you keep the momentum
going forward instead of standing still, then you will eventually get to
where you want to go, all because of confidence!


===============================
Author: Sara Hardy
Sara is the owner of MarketingTrendz
and The Online Exchange Ezine, a Top Rated,
world renowned Ezine.  The only Ezine that will give you
FREE Access into an Exclusive Members Only Club, just
for subscribing for FREE to The OnLine Exchange Ezine.
Please visit her site at:
http://www.marketingtrendz.com
admin@marketingtrendz.com 

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        $$$TOP PICK CLASSIFIED ADS$$$


--------------------------------


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------------------

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----------------------

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--------------------

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..................

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--------------------

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--------------------

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---------------

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--------------

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---------------

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              $$ BUSINESS-KNOW-HOW $$

*******************************************************************
You Really CAN Earn A Good Income With your Own
Business....But You Must Understand These Five Tips First.
by Adam Jackson
ScamFreeInfo.com
*******************************************************************

Once again our economy is getting tighter. The big boom
days of Internet money-for-nothing are probably over.
Now, more than ever, people are starting their own
businesses to insure extra income and job security.

Small businesses thrive no matter what. We have the ability
to change and adjust to any situation. There are now more
than 20 million Americans working successfully from home.
The average income of an established small business is now
$70,000 or more. That is generally twice what the owner
was earning in his or her previous job.

Here are five things you MUST consider before you start
your own business.

1. Pick a business that sells something you would enjoy
getting behind. Don't sign up to push a product you think
is stupid, silly, or a poor value. Find something that gets
your juices flowing. It is FAR easier to sell something that
you believe in (in fact, it rarely seems like work).

2. Sell products and services that have an established
audience. Your products should help solve a pressing
problem a particular group of prospects suffers with. They
will pay good money NOW to get relief.

3. Look for a company to team up with that provides
marketing know-how along with their opportunity.
Marketing and advertising are very complicated fields. You
are miles ahead if the opportunity you join has expert ad
copy, a web site, or email messages already written for you.

4. Don't discount a company that has been around a long
time. Even though there are lots of very exciting
cutting-edge opportunities to get into, a tried-and-true firm
that has stood the test of time may be the one that is still
there for you a year from now.

5. Finally, you MUST promote your business. Even the
greatest ideas in the world won't get more than a trickle of
sales if they aren't continuously marketed. Find a good
marketing strategy that reaches the people who are most
likely to become your best customers. Then use that
strategy over and over again until you get the results you
deserve.

========================
Adam Jackson is the founder of http://ScamFreeInfo.com
See his Top 5 list of solid, exciting businesses you can
start from home. He examines hundreds of programs
to discover the best opportunities to help you achieve a
variety of income goals.
=======================


////////////////////////////////////////////////////////

**ADVERTISING In The OnLine Exchange E-Zine**

In order to Gain Maximum Exposure for your Business...
It is Essential to Advertise in The OnLine Exchange E-Zine

For Various Advertising Packages and Ordering Details:

http://www.marketingtrendz.com/advertising.htm

       ***IMPORTANT***
I have now Launched the Holiday Advertising Specials.
Dates are booking very quickly, so you better start moving!
check out our holiday ad specials at:

http://www.marketingtrendz.com/holidaymain.htm

Ezine Advertising Works!!! Watch your business
Skyrocket!!


//////////////////////////////////////////


       **THE ENCOURAGEMENT EXCHANGE**

          ()()()()()()()()()()()()()()()()()()()()()()

"Thinking is easy, acting difficult, and to put
    one¹s thoughts into action, the most difficult
    thing in the world."

          ()()()()()()()()()()()()()()()()()()()()()()()


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RECEIVE A FREE AD FROM THE ONLINE EXCHANGE

You can Earn a FREE Top Pick Classified AD with
The OnLine Exchange.  Please go to:

http://www.marketingtrendz.com/referal.htm

and see for yourself!

///////////////////////////////////////////////////

A Word From The Editor:

We hope you have enjoyed this issue of the
Online Exchange E-zine.

We would like to welcome all our New Subscribers.

I really filled this issue up with plenty of resources
and tools that I know you will find very helpful.  Between the
Exchange Ezine and our Marketplace Ezine, I am sure
you are gaining a lot of knowledge.  That is my main objective
to the Ezine in the first place.

With so many businesses now starting up their own
type of mailing list, it is mandatory to find good software
for the mailings or even more so, a good listserver.  This
has been one of my major problems lately.  I do have a
very reputable listserver, but I am not a pro with this software,
and the potential problems it causes is enough to make anyone
insane.  I sure wish I was told the potential problems from the
beginning.  Or at least what to expect.  I didn't have the option.
But now you do, cause I will let you in on some helpful information.

If you have a small list, you can get some inexpensive software
for you bulk mailings.  Our list was just too big for the software, so
we had to switch to a listserver.  If you want to do it right, don't get
one of the freebies.  There is a reason why it is FREE.  You do not
have the options that are required for when your list starts to grow.
Listservers are not CHEAP, but they are essential.  It is a safeguard
against spam.  Opt-in Only, and people like that.  But beware of the
following potential problems:

1.  Do not allow autoresponders.  This causes bouncing. 
2.  Do not use funky characters at all.  ONLY plain Text.
3.  Expect to lose an average of 30 or more subscribers a day due to
bad email addresses.  (This depends on the size of your list).
4.  Make sure you have a Good Advertising campaign to gain subscribers
 so your list will continue to grow.
5.  Make sure you download an updated list  of subscribers every week,
just in case something happens, you will not lose your entire list.

This is what I can think of off the top of my head.  This has all
happened to me personally.  And in researching various listservers,
the response is....this is every listserver.  You have to be very
careful, because they are very sensitive.  All of the above is very
common.

I am not saying NOT to use listservers. They are the best way
to go in order to safely manage and maintain a list.  No matter
what choice you make you will have repercussions to contend with.
So don't let this scare you.  If I knew this in advance, I would have
still gone ahead with it, but I would have known what to do and what
NOT to do in order to avoid problems.


If there is anything you would like to see more of in the
e-zine, or  any comments, questions, or
concerns you may have, please feel free to email me
anytime at:
mtrendz@cs.com


Best Regards,

Debbie Solomon
mtrendz@cs.com
================================
Until Next Time!
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com

===================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
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