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The OnLine Exchange....
VIRTUAL MARKETPLACE Ezine
http://www.marketingtrendz.com
ISSN: 1528-3992
(c)Online Exchange Edition...September 11, 2000
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*WELCOME*
The OnLine Exchange Ezine has
developed a Top-Of-The-Line MarketPlace filled with
quality Business Services and Offers. This marketplace will
help you enhance your current business, offering you joint
venture opportunities and vital marketingtools to assist you
in achieving your ultimate goal~~Success.

Our Mission is to Provide you with Quality Information.
This Virtual Marketplace will take your business to levels of
success you have never imagined.
Please look over our Marketplace carefully.
We are confident that you will find it very rewarding.

**Please See The Bottom For Detailed Advertising Information**

====================================

Table Of Contents:

~ "Our Sponsors In The Spotlight"

~ FREE-FOR-ALL Goodies

~ Marketplace Exchange Interactive Classifieds

~ COOL SITE ** Brand NEW Concept...Check it out!

~ HOT TIP Weekly ** The misunderstood "keywords"
and search engine rankings.

~ Info Marketing Tool ** Cool translation tool

~ Special Feature: List your Business in a LEADING Directory!

~ Advertising Information ~ Reserve your Holiday ADs TODAY!!!

~ Contact Information


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"OUR SPONSOR IN THE SPOTLIGHT"

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--------------------------------------------

"OUR SPONSOR IN THE SPOTLIGHT"

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ID# C27325


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**FREE-FOR-ALL**


Famous Fonts - well-known designer fonts for your Web site
http://www.eliteentertainment.net/famousfonts/index.html

....................

SpeedyBarter - auction off your stuff, bid on others' stuff
http://www.cyberbounty.com/ad?a=78&c=1019&b=9999&e=1

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Meta tag generator - simplify creating the code; you supply data
http://www.webtoolcentral.com/webmaster/tools/meta_manager


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$$ The MarketPlace Exchange $$
Interactive Classifieds

......................

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.................

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...................

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..................

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..................

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.......................

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passionparty@webmailstation.com

..................

Subscribe to Start-Smartz Marketing and Training Ezine!
Learn *how to* skills to market honestly and ethically.
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....................

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.....................

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.....................

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.................

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**COOL SITE**

*NEWS!* There is a brand new concept that is catching
on very rapidly!

I just downloaded from the Wavevu.com website a
"FREE" screensaver, and it pays you!

It's free and easy to install. And requires no extra effort on your part!

Even better, Wavevu.com pays you when your friends
download and use their own copy of the Wavevu screensaver!
You would want to tell as many of your friends about this
new program as possible.

You have to check this out:

The website address is:
http://www.wavevu.com/wavevu.asp?RefID=F33790


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**HOT TIP WEEKLY**


TIPS AND TRICKS - The misunderstood "keywords" and search
engine rankings.

By Cliff Motes

"Build it and they will come." If you own a web site, you
already know better!

We all know that in order to maximize our traffic, we need
to have good search engine rankings.

We work hard at developing our list of keywords, placing
them strategically on our sites, and then we hope that the
search engines will index them and give us a high ranking.
We subscribe to newsletters, buy books, and do everything
we can to learn about improving our positions.

After doing all of this, and even after getting some good
rankings, our traffic may not increase at all. What's wrong?

After years of doing this for clients, I've learned that
many people don't ever get close to understanding the true
nature of keywords.

Let me give you an example. Suppose you had a site (we do!)
with classified ads for cars. When someone searches the
Internet for classified ads, many search engines will give
the highest rankings to the sites the have the exact string
of keywords that the surfer used to search. This "string" is
what we call "key phrases."

Did the surfer search for "classified car ads," "classified
ads," "classified auto ads," or was it an entirely different
string? How would you ever figure that out?

Even if you have log file software that tells you what string
someone used to find your site, it doesn't tell you about all
of the searches people made who did NOT find your site. And
that's what you really need to know!

You may already know that very few people search the web by
using just one word. They soon learn that the results they
get are too broad. If they search for "classifieds" when
they are looking for a car, they will get many returns that
have nothing to do with cars.

With this in mind, it's very possible that the key phrases
that you are using on your site are hardly used by searchers!

What good would it do for you to rank very high in "classified
auto ads" if no one ever searches for that? What if most
people search for "classified car ads" or "car classifieds?"

So many web site owners do their brainstorming, come up with
keywords or key phrases, and submit them to search engines.
They get a high ranking, and they congratulate themselves.
Of course they got a high ranking! They are using words and
phrases that nobody uses and nobody wants!

Another mistake they make is that they rely only on a key
phrase that is so popular that they are competing with tens
of thousands of other sites. They are lost in the crowd.

What you really would like to do is to find key phrases that
are highly used in searches, but are not used by your competitors!
Put those on your site, get them indexed, and you have a chance
of really increasing your traffic!

A free utility that is available at www.winfiles.com is called
"analogueX Keyword Live." You might try this link,
http://www.analogx.com/files/keywordi.exe, or go to
www.winfiles.com and do a search. This little utility lets you
watch actual keyword searches in real time, as people actually
search the web. Try it. You'll be surprised at the most common
keywords that people are actually using right now! I repeat,
it's free.

Do you know that some of the most used keywords are "search,"
"find," "free," "where," "do," "I," etc? Many people actually
type "search for..." or "find..." or "where do I..." or "free".

A quality, professional web site promoter should have a
proprietary utility that allows them to enter your keywords.
They can then tell you the actual phrases that include your
keywords, and are most used by actual web surfers. They may
find keywords that you missed. What a jump-start that would
give you!

If you can, get a comprehensive list of key phrases to use on
your site. A professional service will give you a report
sorted by the actual number of times each phrase was used
in a large sample. Then you will know what to really target!

If your budget doesn't include professional search engine
promotion, you can at least do these things:

1. Visit your major competitors' sites, view their source
code, and see what key phrases and words they are using. Most
browsers will view the source code of a web page by right
clicking your mouse, and choosing something similar to
"view source" from the menu. You will get some good ideas here.

2. Include the "most used" words that are mentioned above
somehow on your site, but only use "free" if it applies.

3. Don't "spam" the search engines. Don't use words that don't
apply to your site. "MP3" and "sex" are two of the most actively
searched words. Please don't use such words just to generate
traffic. You want targeted traffic - the other visitors will
just be upset with you and leave. Several of the search engines
and directories will catch you at this, and delete your site
from their databases.

4. Don't over-use a keyword or phrase on a page. Look at the
source code of some pages that are ranking high in a search.
Try to match their keyword "density" and placement.

5. Put your keywords at or near the top of the body section
of your page. Some search engines don't read the whole page.

6. Keep trying! After your pages have been submitted and
indexed, do searches and see how you rank. View the source
of the pages that rank higher than your page, and try to
copy their keyword placement style. Then re-submit. With
persistence, you can win!

=====================
About the author:
Cliff Motes is the owner of a web site promotion company that
specializes in search engine rankings.
Visit www.internet-winner.com now for more ideas about how to
promote your site. One of his personal web sites is
www.traderplace.com, a very busy, well-designed site where you
can place free classified ads.

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Cool translation tool
__________________________

Ever wonder how your Web site would look in another language?

You can find out at [http://www.dictionary.com/translate].

Enter your Web address and indicate how you want the text
translated -- English to Italian; French to German; etc.

It's awesome. In seconds, your Web site appears in the
language you requested.

(Actually, it took about 10 seconds when I tried it. However,
when thousands of my Tip of the Day subscribers try it, the
site's capacity might be strained, and it might take longer.)

This could be helpful for entrepreneurs in Quebec. According
to a recent MSNBC.com article
[ http://www.msnbc.com/news/429775.asp?cp1=1 ],
a controversial law requires Quebec businesses to make all
company materials, including Web sites, available in French as
well as English.

Caution: The results aren't always 100% accurate -- I don't
think any translation software is foolproof. When you need to
have text translated, this is a good place to start. However, I
suggest you have the results checked by someone who knows the
language.


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^^^ADVERTISING WITH THE ONLINE EXCHANGE^^^


Advertising with The OnLine Exchange has been proven
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AND PLEASE DON'T FORGET...
To check out our unbelievable Holiday AD packages.
Prices have been slashed enormously, and space
is filling up quickly. NO TIME TO LOSE:

http://www.marketingtrendz.com/holidaymain.htm

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^^^CONTACT INFORMATION^^^

Editor: Debbie Solomon
Publisher: Sara Hardy

Owners and creators of
MarketingTrendz &
The OnLine Exchange Ezine
http://www.marketingtrendz.com

MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026

mtrendz@cs.com
admin@marketingtrendz.com

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