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The OnLine Exchange....
VIRTUAL MARKETPLACE E-Zine
http://www.marketingtrendz.com
ISSN: 1528-3992
© Online Exchange Edition...August 28, 2000
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WELCOME~
The OnLine Exchange E-Zine has
developed a Top-Of-The-Line MarketPlace filled with
quality Business Services and Offers. This marketplace will
help you enhance your current business, offering you joint
venture opportunities and vital marketingtools to assist you
in achieving your ultimate goal~~Success.
Along with the High Quality Services and Offers, we have
available various HOT TIPS, COOL SITES, and
Marketing Tools to help you Pave The Road to Success.
Please look over our Marketplace carefully. We are confident
that you will find it very rewarding.
^^^^^Please See The Bottom For Detailed Advertising Information^^^^^
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Table Of Contents:
~ "Our Sponsors In The Spotlight"
~ Special Feature: Is Your Business LISTED?
~ FREE-FOR-ALL Goodies
~ Marketplace Exchange 'Interactive Classifieds
~ COOL SITE ** Web Guide
~ 'HOT TIP' Weekly ** HOW TO DO PORTAL PAGES
~ Info Marketing Tool ** MAILLOOP
~ Advertising Information ~ How To Advertise With The OnLine
Exchange
~ Contact Information
//////////////////////////////////////////////////
"OUR SPONSOR IN THE SPOTLIGHT"
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--------------------------------------------
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{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{
^^^^^The HOMESOURCE Arena^^^^^
Have you Listed your Business with The HomeSource Arena
yet?
If not, you better get moving fast! Only a limited amount
of Top Spot Placements are available. And for a limited
time only, we will give you a FREE Top Star Sponsor
AD in the OnLine Exchange Ezine when you submit
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There is no time to waste. TOP Businesses have already
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^^^^^^^^^^^^^^^FREE-FOR-ALL^^^^^^^^^^^^^^^^
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...
Free notebook & pen freebies
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$$ The MarketPlace Exchange $$
Interactive Classifieds
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.....................
MAKE MONEY AND GET A FREE MARKETING COURSE!
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.....................
YOU REALLY CAN EARN 100 THOUSAND DOLLARS A
YEAR AND MORE - WORKING FROM HOME!
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......................
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......................
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....................
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with me about all your mortgage questions. 20 years
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advice. http://www.abcmortgage.net
..................
//////////////////////////////////////////////////////
^^^^^^^^^^COOL SITE^^^^^^^^^^
WebGuide
http://www.guide2web.com/
WebGuide is designed to help webmasters and developers to make
their sites much better and to take advantages of their sites by
redesigning, promoting and sponsoring them.
/////////////////////////////////////////////////
^^HOT TIP WEEKLY^^
How To Do Portal Pages
by Tony L. Callahan
In previous articles we have discussed the importance of being
well placed in the search engines. We have discussed items such
as the fact that ninety-five percent of the surfers find the
sites they visit by querying the six major search engines. We
have also discussed the fact that if your site does not appear in
the first twenty to thirty results, it may as well not be there.
The problem that many of us have run into is each of the six
major search engines use slightly different algorithms to
determine placement. A web page that places well in one search
engine may be relegated to obscurity in the others.
So is it possible to write one page that will place highly for
all of your keywords? I believe that the answer is no. Then
is
there no hope of being well placed for more than one keyword or
phrase at a time? I believe the answer to this question is also
a resounding no! Good placement with multiple keywords can be
achieved through the use of portal pages.
Portal pages are pages that are designed to place well in the
search engine for a keyword or phrase. They can also be
optimized for one particular search engine. These pages then
provide links into the substance of your web site.
Now before someone accuses me of spamming the search engines, let
me make it clear that I am still talking about pages of value and
substance. The pages I am advocating are merely optimized to
give the page its best chance at good placement. It is
essentially having a customized entry page for each search engine
and keyword or phrase.
So how do you go about making a portal page?
The primary thing to keep in mind is this is the first page your
visitor will see. The portal page must follow all of the
principles of any other well designed page. It must be
interesting, eye catching and contain copy that compels the
visitor to continue through the rest of your site. With these
items in mind, we will now discuss techniques more specific to
portal pages.
First, decide what keyword or phrase you are optimizing the
portal page for. The process of creating portal pages is an
iterative one, there will be at least one page for every keyword.
The variable item in the process will be the keyword for which
the page is being optimized.
Create portal pages in directories that utilize the target
keyword or phrase. Name the file utilizing the keyword in the
name. Consider placing portal pages on other servers than the one
hosting the main website. They will have different IP addresses
and will be indexed separately but will still bring visitors to
the intended site. Do NOT flood the Web with portal pages. This
is clearly spamming and should result in the target site being
penalized.
Next, the HEAD information must be optimized. This is
accomplished through the use of META tags. For this discussion,
I will cover the description, keywords, robots and title tags.
-- Description tag: the description META Tag is used by Alta
Vista, HotBot, InfoSeek and Web Crawler as the
description
text for your listing. Ideally, the Description META
Tag
should contain five to fifteen words but not exceed
1000
characters. Be as descriptive as possible within
these
constraints. To boost your relevancy, use your
keywords,
always ensuring that your description remains
readable.
-- Keywords tag: place the targeted keyword or phrase in the
keywords tag. Add the plural form of the keyword, use
the
keyword in a phrase. Keep your keywords tag to eight
words or
less. Do NOT create a long list of keywords.
-- Robots tag: the robots tag can specify whether or not to
index this page and also to index pages linked to
this one.
Always use the content="index,follow" tag.
-- Title tag: title tags are critical in search engine placement
algorithms. The title tag should contain at
five to ten
good, descriptive words and not exceed 200
characters. Within
these parameters, the targeted keyword should be
used,
preferably as the first word of the title. Keep
in mind Alta
Vista, Excite, HotBot, InfoSeek, Lycos and Web
Crawler use
the title tag as the title text for the web site
listing.
Begin the copy with a heading tag. Within this headline, use the
targeted keyword or phrase. Plan to put between two hundred and
five hundred words of copy on the portal page. Some search
engines are imposing a spam penalty for pages with less than one
hundred words. Sprinkle the keyword or phrase liberally
throughout the copy. Make sure the copy is coherent and
compelling. Do NOT simply repeat your keywords over and over.
Avoid using words written in the same color as the background.
These technique guarantees the portal page will be evaluated as
spam by the search engine.
In general, avoid background images and image maps for portal
pages. If there are graphics on the page, be sure to use alt
tags. The alt tag text should contain the targeted keyword or
phrase. Use complete sentences and a different sentence for each
tag. Some search engines will also read comment tags. This
is
an opportunity to use the keyword or phrase thereby increasing
the density and relevance. As with the alt tags, use complete
sentences and a different sentence in each comment.
Include two or three links to logical starting places within the
site on the portal page. A page with one link is triggers the
spam penalty in some search engines.
Avoid items that do not add content to be indexed. These items
include banners, counters, cgi, Java or JavaScript. Do NOT use
the refresh tag. This will, without exception, trigger the
search engines spam penalty.
Portal pages are a controversial subject, some say they are spam
while others believe they are smart web site promotion.
Ultimately, every webmaster will have to decide for themselves.
Abuse of portal pages is certainly spamming. Used correctly and
in moderation, portal pages can be a valuable tool to improve a
web site's placement.
Tony L. Callahan is president of his own Internet marketing
company, Link-Promote <http://www.link-promote.com>.
He also
publishes Web-Links Monthly, a free ezine full of tips, tricks,
tools and techniques for successful web site promotions. To
subscribe, send e-mail to: <Web-Links-subscribe@topica.com>.
Copyright 2000, Tony L. Callahan, All Rights Reserved
/////////////////////////////////////////////////////
<<INFO MARKETING TOOL>>
Mailloop
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/////////////////////////////////////////////////////////////////
^^^ADVERTISING WITH THE ONLINE EXCHANGE^^^
Advertising with The OnLine Exchange has been proven
to be one of the most highly recommended forms of
advertising the internet has to offer.
You will receive Maximum Exposure for very affordable
prices. Various packages are available with a wide
range of prices to fit everyones needs and budgets.
Advertise with The OnLine Exchange Today and give
your business the exposure it deserves.
http://www.marketingtrendz.com/advertising.htm
/////////////////////////////////////////////////////////////
^^^CONTACT INFORMATION^^^
Editor: Debbie Solomon
Publisher: Sara Hardy
Owners and creators of
MarketingTrendz &
The OnLine Exchange Ezine
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
MarketingTrendz must respond to change in market conditions,
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publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR
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FITNESS FOR A PARTICULAR PURPOSE AND
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