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THE ONLINE EXCHANGE E-ZINE...
© Online Exchange Edition....August 21, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to the latest edition of The OnLine Exchange E-zine.
We are dedicated to keeping you informed of all the up-to-date
Marketing Trendz the Internet has to offer. This E-zine will give you
that
Leading Edge and will always keep you one step ahead in the
Marketing World. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide
our subscriber list to ANYONE. We respect the privacy of our readers.
^^^^^Please See The Bottom For Detailed Advertising Information^^^^^
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IN THIS ISSUE:
~ Our Top 3 Stars~~"Sponsors in the Spotlight"
~ **Feature Article** "Email vs. The Web"
~ "TOP Pick" Classified Ads
~ Business Know-How * INCREASE YOUR SALES AND
PROFITS
WITH A POWERFUL OFFER
~ ADVERTISE With The OnLine Exchange E-Zine
~ The "Encouragement" Exchange
~ A Word From The Editors * Back to School- time to get
serious!
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//////////////////////////////////////////////////////////////
FEATURE ARTICLE*
"Email vs. The Web"
by Jim Daniels
What Works Best for Selling Online? Email or Web Pages?
Good question right? I always thought so! That is until I
went through my little learning curve. I can save you from
the same lessons if you have a few moments...
You see, I do a ton of classified advertising on the net. I
utilize ezines, AOL, newsgroups (carefully thru my sig),
and many web sites. I also use targeted direct email
although I'm extremely picky in this area; see
http://www.netcreations.com
for an example.
So why is it that all everyone talks about is banner ads?
Click throughs, CPM, page impressions, yadda, yadda. How
about the folks like me that can't afford to slam down a
few thousand bucks each month to have my banner pop up on
Yahoo every time someone types "Internet Marketing".
Now don't get me wrong here, banners are great and I rely
on banners to drive traffic to my site too. But the fact
is, a large part of my marketing campaign revolves around
simple effective classifieds and I am not alone. It's cheap
and it works.
That's why I've decided to pass along the results of my
"research" as I like to call it. (Learning curve is a
little more honest!)
My question was this: Should I be using my URL, or my
email address when advertising with classifieds and direct
email?
Before my web site existed it was pretty much a no brainer.
I used my email address in my classifieds until I smartened
up and got some autoresponders. AR's made much more sense
for two simple reasons: They allowed me to do MUCH less
work and my prospects received my sales letters almost
instantly, which always results in more profits.
Then I finally migrated to the World Wide Web and had a URL
to use in my classifieds. I immediately "upgraded" my ads
to allow people to find my new web site. (Maybe I was a
little too proud of it!) I figured why bother with
autoresponders any longer when I could show them color,
sound, and graphics.
A valuable lesson learned.
My response dropped and I found out the hard way the there
are literally millions of people who use email but DO NOT
surf the web. Many simply do not care to surf the web and
there are a good number of folks who do not have access to
it.
My autoresponders immediately went back into my ads and
since I was paying for each word or line, I decided to
stick with ONLY the AR's. The extra few bucks to add my
web site address was probably not worth it, I guessed.
Wrong again.
Luckily I had my own email newsletter to do a little more
experimenting. I changed my ads so they contained BOTH my
autoresponder address AND my URL.
Bingo. The perfect mix. My total inquiries (autoresponder
plus page hits) went up by about 20% and remained there as
long as my ad contained both contact methods. Along with
these increased prospects came increased profits. Another
valuable lesson learned.
I know, a lot of you are saying hey, that's not a tough
decision. Well to you I say take a look at the classified
ads in almost any ezine on the net. Count the number of ads
that have both an AR and a URL. You'll find that about one
out of every three of them qualify. Point made.
Hey, I may not be the brightest bulb on the planet, but I
do make it a point to experiment constantly and keep track
of what works. That's how I got this far and that's the
only way I'll get any further.
I hope I've managed to shed a little light on YOUR
marketing campaign today. If you're not marketing with
both AR's *and* a URL, you're missing out on some revenue!
Remember, as many have said before me, marketing is now and
always will be a numbers game. The more numbers you reach,
the more numbers you'll count! (I added that part.)
----------
Article by Jim Daniels of JDD Publishing. Jim's site has
helped 1000's of regular folks profit online. Check out
their FREE "how-to" cybermarketing assistance, free
software, business opportunities, manuals, web services
and more! Real money is being made on the net -- visit
http://bizweb2000.com and get in on
it... Can't get to
the web? Subscribe to their FREE, weekly BizWeb E-Gazette:
mailto:subscribe4free@JDD-Publishing.com
//////////////////////////////////////////////////////////////////
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///////////////////////////////////////////////////
^^^^^^BUSINESS-KNOW-HOW^^^^^^^
INCREASE YOUR SALES AND PROFITS
WITH A POWERFUL OFFER
Copyright 1999 By Bob Leduc
Did you ever buy something you didn't really want because
the bonus you received was worth the price you paid? I did
it this week.
Several days ago I received an offer in the mail from a
leading business magazine. Only one paragraph in the two
page letter mentioned the benefits I'd gain by reading the
magazine. Instead, it promoted the "perfect book for
entrepreneurs" I'd get free by subscribing. The letter even
enhanced the offer by guaranteeing a full refund of the
entire subscription fee if at anytime during the coming year
I didn't like the magazine. The free book alone was worth
the subscription fee. It was an offer I couldn't refuse. I
subscribed.
ALWAYS INCLUDE AN OFFER IN YOUR ADVERTISING
An irresistible offer is the number one reason why people
buy something. Anytime you want to dramatically increase the
response to your advertising, dramatically improve your
offer. Many small businesses don't always include an offer
in their advertising. This is a costly mistake because it
doesn't provide a reason for prospective customers to
respond. The best way to get a response to your advertising
is to make an offer your prospects can't refuse.
Your initial offer doesn't have to generate sales. It can
generate leads or traffic to your business or website. An
offer to generate leads or traffic requires you to develop
another offer to convert those leads into customers.
Developing two different offers is more work but it usually
produces the maximum number of sales at the lowest cost per
sale.
HOW TO DEVELOP AN OFFER
I've used the following 4 step procedure many times to
create powerful offers. It's simple and easy to follow. Even
someone without special talent, skill or previous experience
can use it to create a powerful offer.
STEP #1: Select one product or service to promote in your
offer. If you sell a variety of products or services select
only one to feature in your offer.
STEP #2: Decide what specific action you want from prospects
or customers who receive your offer. For example, do you
want them to call or write to you for more information? Do
you want them to visit your website? Do you want them to
come into your store? Do you want them to call for an
estimate?
STEP #3: Make your best offer. Make it as attractive as you
can afford. A discount plus a free bonus will generate more
responses than a discount alone. A discount plus a free
bonus and a money back guarantee will generate an even
greater number of responses.
STEP #4: Calculate the profitability of your offer. Don't
forget to include the cost of advertising. A thin profit
from your initial offer may be acceptable if you know it
will generate repeat business. Otherwise, revise your offer.
**SUGGESTION: Sometimes you can increase your profit and the
benefit to your customer at the same time. Simply add a low-
cost bonus item with high perceived value and increase the
price to the level required to produce the profit you need.
Always include an offer in your advertising. It's the
primary reason why people buy something. Use this simple 4
step procedure to develop your offer and watch how fast your
sales and profits increase.
=======
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@aol.com
Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
=======
////////////////////////////////////////////////////////
^^^^ADVERTISING In The OnLine Exchange E-Zine^^^^
SUCCESSFUL ADVERTISING STARTS HERE.....
What does Advertising in The OnLine Exchange mean?
*Your AD is sent to over 20,000 opt-in subscribers.
*Our Readers are all part of your Target Market.
*E-zine advertising is Proven the Most effective
Way to Advertise any business.
*Very Affordable Prices and Packages are Available.
*Your Business Deserves the Most reliable Advertising...
and The OnLine Exchange has what you are looking for.
Come and See What we Mean....
http://www.marketingtrendz.com/advertising.htm
Ezine Advertising Works!!! Watch your business
Skyrocket!!
//////////////////////////////////////////
**THE ENCOURAGEMENT EXCHANGE**
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «
If you want to accomplish the goals of your life,
you have to begin with the Spirit."
Oprah Winfrey
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «
///////////////////////////////////////////////////
RECEIVE A FREE AD FROM THE ONLINE EXCHANGE
You can Earn a FREE Top Pick Classified AD with
The OnLine Exchange. Please go to:
http://www.marketingtrendz.com/referal.htm
and see for yourself!
///////////////////////////////////////////////////
A Word From The Editor:
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all our New Subscribers.
The kids are just about Back to School if not already.
This means it is time for all of us Business Entrepreneurs
to get really serious about the rest of the year. This means
it is already time to start planning your holiday advertising
strategies. YES< this early!!! You will see some big
Advertising Specials being planned out through
The OnLine Exchange. I know you must be thinking it is
still 3 months until the holiday season for most of us, but
in all reality, this is when most businesses begin to really pick
up. If you start investing NOW for November and December
advertising, you will not have to worry about it then. You will
have that money to spend on the holidays and not have to worry
about putting some aside for advertising. ALL Ezines who have
been in this business for awhile already know that it is time to
gear up for holiday specials. So keep a close eye out for our
Advertising packages in the next 2 weeks. We will
have 2 month advertising packages customized for you with
unbelievable discounts. HERE at The OnLine Exchange, we are
well aware of the tightening of the belts for the holiday season.
Or should I say, loosening of the belts, and tightening of the wallets.
LOL : )
I will have a special holiday page ready for you very soon. These
specials will be ONLY for our Subscribers of The OnLine Exchange,
so you can imagine the tremendous discounts we will be providing you.
Well we really filled this issue up with plenty of resources
and tools that I know you will find very helpful. Between our
Exchange Ezine and our Marketplace Ezine, I am sure
you are gaining a lot of knowledge. That is our main objective
to our Ezine in the first place.
If there is anything you would like to see more of in our
e-zine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
mtrendz@cs.com
Until Next Time!!
Best Regards,
Debbie Solomon
=================================================
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com
=================================================
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publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
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INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
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