|
-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--
THE ONLINE EXCHANGE E-ZINE...
MONTHLY DOUBLE EDITION
© Morning Edition....August 14, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--
_______________________________________________________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
~WELCOME to Our Monthly Special DOUBLE EDITION
of the OnLine Exchange Ezine.
This double edition is packed full of helpful information that will
give you that Leading Edge on All the Marketing Techniques and Tools
of the Internet. Our Monthly Double Editions are especially popular
due to the extraordinary amount of information we provide all our
readers.
We hope you enjoy our Double Edition this month!! And please feel
free to email us with any suggestions or concerns.
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide
it's
subscriber list to ANYONE. We respect the privacy of our readers. Please
see
the bottom of the Ezine for removal instructions.
_______________________________________________________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
IN THIS ISSUE:
~ Our Top 3 Stars~~"Sponsors in the Spotlight"
~ Feature Article * How to Create a Strategic Web
Advertising Campaign
~ "Top Pick" Classified Ads
~ Business Know-How * 8 Ways to Help A Newbie
~ "ADVERTISING" with The OnLine Exchange Ezine
~ Special Feature...The HomeSource Arena
~ The "Encouragement" Exchange
~ A Word From The Editors
//////////////////////////////////////////////////////////////
**TOP STAR SPONSOR**
Are YOU MOTIVATED Enough to sign up 1 person per week?
** 1 Sale per week? = Minimum $50,000/yr! **
Whose dreams are you promoting----yours or those of
your boss? EARN $1,000 EVERY TIME SOMEONE SPENDS $89!
Just one sale per week earns you a minimum $50,000/yr.
Turnkey marketing system does all the work for you.
Go Now! http://www.LifetimeResiduals.com/chace
More Info: mailto:chace@GetResponse.com
==================================
**TOP STAR SPONSOR**
If you are interested in making a guaranteed income
for your work and receive a FREE shopping membership
that includes CASH REBATES to you, join DHS Club
and our Free introductory postlaunch program. Visit
http://www.angelfire.com/biz6/a1topopp
This program has been around for 3 years and has not one
complaint with any attorney general, better business bureau
or consumer protection group. We are adding 600+ members
per day. We offer the best discount shopping and benefits
package along with a single downline business opportunity that
makes ordinary people like me into internet money makers.
=====================================
**TOP STAR SPONSOR**
"How Can I Possibly Make Money In MLM When I HATE Selling?"
You're shy. You hate the phone. You don't know a lot of people.
This usually spells your death in MLM. Until now. Our UNIQUE
system does the recruiting, presentation and follow-ups for you.
FREE test drive TODAY only:
http://www.workathome.gmg-nv.com
////////////////////////////////////////////////////
FEATURE ARTICLE*
How to Create a Strategic Web Advertising Campaign
By Andrew LaPointe
copyright 2000
The internet is fast becoming a required component in every
advertising campaign. So, what is the best way to advertise
on the internet? The answer to that question depends on why
you are advertising. Do you want to build a brand, increase
traffic or sell a product? Of course, a successful website requires
all three components to be successful, but which is foremost in
your company's business plan? Before we learn about each
strategy in detail, let's review a few basic marketing concepts.
Remember, these concepts apply to the internet as well as
brick-n-mortar companies.
· Determine exactly who your customers
are and are not.
Surprisingly, many website developers do not know who their
customers are. Don't make this novice mistake. If you don't
know, conduct surveys and market research via e-mails,
telephone surveys, etc.
· Completely understand your customer's
needs and
requirements. In addition, understand their buying habits and
tailor your advertising campaigns toward their buying cycle.
. Create a follow-up strategy to insure
customer satisfaction.
This will increase customer loyalty and back-end sales.
Following are the specific components you need to conduct a
successful advertising campaign for building a brand, increasing
your traffic and selling a product.
Building a Brand Name and Increasing your Traffic
If you want to build a brand name and/or increase your traffic,
here is how to do it:
1. Purchase banner space on sites most
targeted toward
your customers. For example, if you sell financial services, in
addition to advertising on financial sites you might consider
advertising on gardening, women's clothing and shopping sites.
The reason is that studies have shown women are becoming
more of a force in purchasing financial products. You need to
broaden your understanding of your customers, and what other
products and services they purchase.
2. Purchase keyword advertising from the
search engines.
This strategy will keep your brand name in front of your target
audience.
3. Conduct an e-zine campaign. E-zine
advertising is very
successful. E-zines allow you highly targeted advertising with
low costs. Most e-zines offer top, exclusive or classified
advertising. If possible, purchase exclusive rights to a specific
time period. This will increase your success.
4. Place reciprocal links on your
site. This is a great way
to increase your exposure with no out-of-pocket costs.
5. Create an offline advertising
campaign. Purchase billboard,
radio and television advertising. Write articles for business
newspapers, or be a guest on radio and television shows.
6. Create an affiliate program for
your site. If properly
executed, this will explode your site across the internet.
7. Give away items from your website. Free
sites generate
a tremendous amount of traffic.
Selling a Product
If your goal is to sell a specific product, all the above strategies
would work. However, the two most productive ways to sell
products are:
1. Targeted e-zine advertising. Purchase
the exclusive space
in several e-zines.
2. Have a specific sales page for each
product. For example,
if you are selling a home improvement book, create a sales page
that sells only the book. Don't try to sell hammers, nails and lumber
on the same page. Focus on selling the book. Once visitors buy
your book, follow-up with additional information on the other
products you offer.
No matter what your advertising campaign is, you should always
continually test your strategies. If a certain e-zine produces
outstanding results, consider increasing your spending in that
publication. Always test and retest your advertising campaigns.
Finally, track all of your results. You need to know how your
visitors are finding your site. Here are a few sites that offer
programs that will help you track your statistics:
www.webtrends.com
www.web-stat.com
www.freestats.com
Use these steps to create a powerful web advertising campaign
and write your own internet success story.
Andrew T. LaPointe is President and CEO of
www.youronlinebusiness.com.
He is also the author of the
Internet book Your Online Business.com - A step-by-step
Guide to Building an Online Fortune. His site
http://www.youronlinebusiness.com
is dedicated in assisting
web entrepreneurs generate an income from the Internet.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$TOP PICK CLASSIFIED ADS $$$
---------------------------------
Network Marketing is Booming on the Web!
Learn how we're sponsoring 1000's monthly worldwide
without mailing anything, without faxing anything, without calling
anyone!
Totally Internet and system-driven and we've only scratched the surface.
Get started FREE. Sign up as an Affiliate at:
http://206.158.220.50/free/?160093.5
Then watch the explosion before your eyes.
-----------------
Forget all the chain letters, matrixes, MLM's and other
mathematically impossible stuff! Find out how NORMAL people
make $5,000 a month or MORE from their home computers with
NO COMPANY in between! Make $100 TODAY!
See the PROOF that it WORKS!
send an email to: quick100now2@getresponse.com
or visit
http://quick100now.bizland.com
------------------
ValueNetUSA.com-Rapid $$$ Replicator !
This incredible plan will give you a FREE Site and Membership
to the Internet's first one-source co-op and
will pay you and your friends when you go shopping.
Check it out:
http://opportunity.valuenetusa.com/RH12251
--------------------
WHAT DOES 8.5 MILLION NET WORKER'S NEED
Highly Pre Qualified Leads for Your Marketing Biz.
What if you had their name, number, email, home address,
the hours & amount they want to invest in an Internet based
business. No Shared Lists. For more information you can
go to
http://www.clickincomes.com/jct
--------------------
BREAK THE $40,000 INCOME BARRIER! GET PAID EVERYDAY!
Work for yourself, but not by yourself, alongside a
major company traded on the New York Stock Exchange.
Would you like your own home or Internet business where
you get PAID EVERYDAY? We will show you how!
http://www.ejfa.com/scripts/index.cfm?Partner=11294&Code=mtc1
------------------------
Introducing: CYCLEFAST! BRAND NEW!
CycleFast , and that's just what you will do!
With each position, you will get $570,
plus get 13 new positions added to the Matrix!
http://www.cyclefast.com/show.cgi/ebaska/index.shtml
-----------------------
The BIGGEST names on the Net JOIN Forces...
Making money is about being in the right place at the right time,
with the right people, and the right tools -
get free information today on how you can prosper with our help FREE...
http://www.netbizplus.com/mlft/JS1903.htm
------------------
"You have 700 new members in your downline" -
53 people received that message in May,
another HUGE MONTH for our program. You could too!
What if you only had 200, 100 or even 50 members placed in your
downline?
How many programs will do that for you?
The BEST PART- you can try it for FREE!
http://clubshop.com/members/PA81344.html
-----------------
NEED MONEY QUICKLY? The Simple System
can get you online and making money within 20 hours!
Organized plan for the Internet Newbie! All the resources
you need at one site, with SIX SIMPLE STEPS to follow!
Go To... http://thesimplesystem.com/at.cgi/
/121807
------------------
MEMBERS Join FREE, -;-
Enjoy Discount Shopping At Our Multi-Store mall, Earn rebates;
Decide if They Want to Become A VIP Member. As A VIP Member,
http://go.to/Opportunity
Receive a Web Site, a System with Guaranteed Monthly Income.
--------------------
Change Your Quality Of Life
For almost a century, consumers have recognized
the Rexall name as a trusted partner in Health.
Now, we're reaching out online to impact individual's Health in new ways
and enable people like you to benefit financially from the Internet.
Now you can launch your own e-commerce business with enormous potential.
For all the details go to:
http://www.gatewaypage.com/jay.
-------------------
//////////////////////////////////////////////////////////////
BUSINESS KNOW-HOW*
8 Benefits Of Helping An Online Business Newbie
by Larry Dotson
Do your remember when you first ventured out in the
online business world? You probably had questions
and problems along the way. Wouldn't it have been
easier if you had help? When a newbie asks for your
advice, educate them; answer their questions and help
them solve their online business problems. If you do
not have the knowledge to help them out, point them
in the right direction.
You'll get many benefits from helping online business
newbies. Below are eight possible benefits you could
receive:
1. You will feel good knowing that you had a part in
helping them build their business. You can sit back
and say "I had a part in their success."
2. They may become one of your best friends. Most
people can use new friends, even business owners.
You may even become business partners and create
a totally new business together.
3. You could end up being strategic business allies
in the future. You could regularly do joint venture
and cross promotion deals with each other.
4. They may help you out with your business. Maybe
they will give you some testimonials or endorsements
for your products or services.
5. You might gain some valuable referrals from them.
They may also join your affiliate program and make
sales for your business.
6. They might offer you some free advertising space
on their web site or in their e-zine for your help. You
could also exchange advertising with them.
7. You both could end up developing a new product
or service together. The product or service could be
a combination of your current ones.
8. They might purchase the products you sell and
become one of your best customers. You could sell
them many back end products or services in the
future.
There are probably many other benefits you could get
from helping a new online business owner. Always
remember to help them out because it's the nice thing
to do and not just to benefit your own business.
----
Get 1239 FREE Internet Business eBooks when you
visit: http://www.ldpublishing.com
As a bonus, Bob
Osgoodby publishes the free weekly "Your Business"
Newsletter visit his web site to subscribe and place
a FREE Ad! http://adv-marketing.com/business
****************************************************************************
ADVERTISE TODAY!!!
WITH THE ONLINE EXCHANGE E-ZINE
Join forces and become part of the biggest
and hottest Advertising Source on the NET!
The OnLine Exchange has AD packages
that are formatted to fit everyone's needs and budgets.
The prices are unbelievably affordable! BLAST Your AD
to Over 20,000 Opt-In Subscribers who are just waiting
to see what you have to offer!
Don't Delay, Advertise with US today!
http://www.marketingtrendz.com/advertising.htm
//////////////////////////////////////////////////////
**SPECIAL FEATURE....HomeSource Arena**
Have you Listed your Business with The HomeSource Arena
yet?
If not, you better get moving fast! Only a limited amount
of Top Placements are available. DO IT Today and you
will Receive a FREE Top Star Sponsor AD in
The OnLine Exchange Ezine.
There is no time to waste. TOP Businesses have already
joined forces with The HomeSource Arena. Tons of
Opportunity Seekers are flocking to this site to find
Employment and Opportunity. If your business is not
listed, you will not get Noticed.
A lot of Advertising Dollars are now being invested worldwide
to spread the word about HomeSource Arena.
Become Part of The Winning Team and Get Maximum
Exposure for your Business.
For Complete Details, Pricing, and to see HOW it works, please
visit our site at:
http://www.marketingtrendz.com/homesource/form.htm
/////////////////////////////////////////////////////
**THE ENCOURAGEMENT EXCHANGE**
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «
DETERMINATION
What this power is I cannot say;
all I know is that it exists and it
becomes available only when
a man is in that state of mind
in which he knows exactly what
he wants and is fully determined
not to quit until he finds it.
Alexander Graham Bell
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «
**********************************************************
A Word From The Editors:
We hope you have enjoyed this issue of the
Online Exchange Ezine.
We would like to welcome all our New Subscribers.
I sure hope everyone was able to take advantage of
our Big Classified AD Craze that we ran for you over
the weekend. If you were not around to take advantage
of this Advertising special, drop me an email and we will
make arrangements for you.
Just to let you know...We run an Advertising Special
once a month that is exclusive for all OnLine Exchange
Subscribers. In fact we are in the middle of making
each special for a longer duration, however in order to
do so, we will be posting these specials in our Profit
Zone. I hope everyone has had a chance to visit our
Profit Zone and take advantage of all the cool stuff
we have for you. This is a Members Only Club, but
it is FREE for all OnLine Exchange Subscribers, so
if you misplaced your password or for some reason
did not receive it, please email us and we will be happy
to send it to you. Keep an eye out in our Profit Zone
for all kinds of Specials. We will let you know when our
Specials Page is all set up and ready to go. So Be on
the Look-Out!
If there is anything you would like to see more of in our
ezine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
====================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
document.
|