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THE ONLINE EXCHANGE E-ZINE...
MONTHLY DOUBLE EDITION
© Evening Edition....August 14, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to Our Evening Edition
of Our Monthly Double Edition Special.
We are a TOP Rated, World Renowned E-zine with
Proven Methods for providing Marketing Assistance
and Resources to Small and Home Businesses.
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide
it's subscriber list to ANYONE. We respect the privacy of our readers.
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IN THIS ISSUE:
~ Our Top 3 Stars~~"Sponsors in the Spotlight"
~ Do You Want a FREE AD with The OnLine Exchange?
~ Feature Article * 7 UNDENIABLE REASONS THAT
YOU SHOULD
BE ADVERTISING IN EZINES
~ "Top Pick" Classified Ads
~ HOT TIP Weekly~ Adding Emphasis to Plain Text Writing!
~ "ADVERTISING" with The Online Exchange E-zine
~ Special Feature...Become A MarketingTrendz Sponsor
~ Some Words of Wisdom from the Editors
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FEATURE ARTICLE*
"INTERNET SMARTS": 7 UNDENIABLE REASONS THAT
YOU SHOULD
BE ADVERTISING IN EZINES
by Dean Garrison
"http://www.revolutionteam.com"
The day of huge circulation print magazines is starting to
decline. Within the next several years you will see more and
more print magazines go by the way side and more and more
ezines spring up. Why? Ezines are usually free to readers
(unlike their printed counterparts) and usually much more cost
effective for advertisers... which is the focus of this month's
"INTERNET SMARTS" column. Here are 7 undeniable
reasons that you should focus more of your ad budget
toward ezines:
1) EZINES PROVIDE A MUCH MORE COST EFFECTIVE
ALTERNATIVE TO TRADITIONAL ADVERTISING.
When buying advertising space in magazines, tabloids or
newspapers your cost will almost always be higher than the
cost of advertising in an ezine. Why? It all boils down to
production costs. Let's just take a traditional magazine as an
example. They must pay for mailing costs, printing costs,
design, payroll and various other expenditures. Most ezines
are able to deliver their messages to you at low cost with very
few major expenses. This means a much lower cost to the
advertiser. In contrast to a print magazine you will normally
find you can reach just as many people with your
advertisement for about 1/10th the cost. Advantage: Ezines!
2) THERE IS MUCH LESS LEAD TIME.
When you place an ad with your favorite ezine you can expect
to see it in circulation within a couple of weeks, sometimes
even faster than that. With traditional forms of print
advertising you will normally have to wait up to 90 or even
120 days to see your advertising in print. Advantage: Ezines!
3) EZINES ARE MORE TARGETTED BECAUSE THEY CAN
AFFORD TO BE.
The average ezine is much more targetted than a traditional
magazine. Why? Because they can afford to be. Ezines can
survive in niche markets where traditional magazines can not.
A national magazine can not make enough to cover overhead
unless their circulation is huge. For this reason they must
keep topics more general in nature. A print magazine may focus
on "small business" while an ezine can effectively survive
catering to a smaller niche within that segment. For instance,
an ezine might just concentrate on "ways to promote your small
business on the internet." By concentrating on smaller niches
the ezine is giving its advertisers a tremendous opportunity to
target their message to people who want to receive it.
Advantage: Ezines!
4) EZINES WILL PROVIDE YOU WITH A WORLDWIDE
FORUM FOR YOUR PRODUCTS AND SERVICES.
In this global economy ezines are one of the very few ways to
truly reach people all over the world. I live in the USA. I
actually publish my own print magazine, "Revolution," so
I
can tell you without a doubt that my hands are tied as a print
publisher trying to reach the masses world wide, there is just
no way for me to do it and remain cost effective. I must mail
all of my issues by bulk mail (USA Only). But, on the other
hand, my ezine reaches all over the world because it doesn't
cost me anything more to do that! So if your products or
services are available globally you really need to be
advertising in ezines. Even in my own USA based ezine, 30% of
my subscribers are from outside the USA. This gives you a true
international reach without huge costs. Advantage: Ezines!
5) YOU WILL GET RESULTS WITH EZINES BECAUSE THE
AVERAGE PERSON WANTS THE INFORMATION NOW!!!
In the age of instant gratification your prospect wants their
information right now. With traditional marketing they would
call a voice mail number or mail a coupon and wait days or
weeks for their information. With a good ezine advertisement
that information is just a click away. They can click on your
URL, email address or autoresponder and get their information
within moments. (Note: Even if you include your internet info
in a print ad you will lose effectiveness. Why? Because people
can't click on your magazine ad--right now!) That's what
people want. They want it now! Advantage: Ezines!
6) THERE IS ALMOST ALWAYS LESS COMPETITION
WHICH LEADS TO MORE RESULTS.
I recently did an informal comparison between two good
publications. The first was a print magazine going to 25,000
people. The second was an ezine going to 25,000 people. The
print magazine had 212 ads and the ezine had 12. Where would
you rather advertise? The print magazine has to get 17 times
as many overall responses for their advertisers just to keep
them happy. Would you rather compete with 211 other
advertisers or 11 other advertisers? And, again, let's not
forget that the ezine ad cost was about 1/10th the cost of the
ads in the print magazine. Advantage: Ezines!
7) IT IS EASIER FOR SMALL COMPANIES TO COMPETE
IN THE EZINES.
Ezines offer a "level playing field" for advertisers. In
a
print magazine you will see full color glossy ads that were
produced for tens of thousands of dollars, and your little
20 word classified ad can not compete with that! But in the
ezines every advertiser works within the same set of rules,
so the odds of your success are much greater. The best ad
writers make the most money in the ezines, regardless of ad
production costs. Advantage: Ezines!
The seven things I have talked about today give you
undeniable proof that ezine advertising is worth pursuing.
In all fairness I should mention that print magazines definitely
have their place too, but that is a topic for another column.
If you are looking for a cheap, cost effective alternative to
print advertising... What are you waiting for? Advertise in
your favorite ezine today. Your results might very well surprise
you.
----------
Dean Garrison is the webmaster of "Revolution Online" at:
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^^^^^^^^^HOT TIP WEEKLY^^^^^^^^^^
Adding Emphasis to Plain Text Writing!
© by Darlene Bishop,
http://www.darlenebishop.com
As an entrepreneur, you probably realize the importance of
adding emphasis to your business writing -- as in the form
of bold, underline and italics -- especially when creating
advertising copy or ezine articles. The problem is how to
add emphasis when writing copy that will be viewed as plain
text.
Here are some ideas to help you draw attention to your
writing without the benefit of the popular word processing
features.
==> Use Asterisks
Setting off a word or phrase with asterisks is the plain
text equivalent of bold.
Emphasis can be created in a *number* of ways when
writing in plain text.
==> Use Headings and Sub-Headings
Headings, such as the one above, especially when set off by
equal signs, carets, "greater than" symbols or dashes, work
well to draw attention to important points in your text.
==> Vary the Indentation
Simply indenting a paragraph by one or two spaces draws
added attention.
Be sure to keep your indentation uniform, however.
==> Use UPPERCASE
Uppercase letters are another great way to emphasize
important points, but use them sparingly! One or two words
is sufficient. Too many uppercase words has the same
effective as shouting in your reader's face.
==> Exclamation Points are Great, too!
Use exclamation points to drive home your message. A
sentence that ends in a period simply does not evoke the
same response as the same sentence when followed by an
exclamation mark.
This is a great deal.
This is a great deal!
See the difference?
==> Add a Little Dash
One or two dashes -- preferably with a space on each side --
also works well to set off a sentence or line of text. Don't
you agree?
==> Create Paragraph "Borders"
Dashes also take the place of horizontal lines and work well
to create borders that set off full paragraphs of text.
------------------------------------------------------------
Remember that your spellcheck program looks for *correctly
spelled words,* it doesn't determine if the word used is the
proper one. You must still proofread!
------------------------------------------------------------
==> Reorder Your Words
Simply changing the order of words in a sentence can change
the emphasis.
The sales manager posted the advertisement.
It was the sales manager who posted the
advertisement.
==> Capitalize on Certain Words
Capitalizing a word that is not typically capitalized is a
great way to add emphasis.
Proofreading is crucial to effective writing.
Proofreading is Crucial to effective writing.
==> Repeat Yourself
Repetition of specific words can be extremely effective.
To succeed, you must consider yourself successful.
Act
as if you're successful. Think as if you're
successful.
Talk as if you're successful. And you'll be
successful.
==> Break the Pattern
Another possibility is to alter the pattern of repetition
for emphasis.
To succeed, you must consider yourself successful.
Act
as if you're successful. Think as if you're
successful.
Talk as if you're successful. Or you'll fail
miserably.
One final note... if you must err when adding emphasis to
your writing, let it be on the side of understatement rather
than overstatement. You'll present a much more polished and
professional image with your writing.
------------------------------------------------------------
Darlene Bishop is a Christian minister, speaker, freelance writer
and editor with over 20 years experience. She has published
numerous articles for both print and online publications. You can
reach Darlene through her website at:
http://www.darlenebishop.com
or by
email to
mailto:darlene@darlenebishop.com
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To view our packages....
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You can't get any better than THIS!
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In an effort to recognize the Valuable and Informative Sites
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///////////////////////////////////////////////////
^^^^^^^SPECIAL FEATURE^^^^^^^^^^
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//////////////////////////////////////////////////
A WORD from The EDITORS:
Some Words of Wisdom:
HOW TO HAVE A "WINNING" DAY
If you want to win an election, you have to
get more votes than your opponents.
If you want to win a baseball game, your
team has to score more runs than the other
team.
If you want to be the top-rated television
show, your program has to attract more
viewers than the others.
If you want to have a "winning" day, there
are "Twenty-One More Thans" you have
to do . . .
You have to listen more than you talk.
You have to give more than you get.
You have to smile more than you frown.
You have to think "we" more than you
think "me."
You have to agree more than you disagree.
You have to compliment more than you
criticize.
You have to laugh more than you cry.
You have to clean up more than you mess
up.
You have to be positive more than you're
negative.
You have to be fascinated more than you're
frustrated.
You have to "walk the talk" more than you
"talk the talk."
You have to be accepting more than rejecting.
You have to see the cup "half-full" more than
you see it "half-empty."
You have to help more than you hinder.
You have to believe in yourself more than
you doubt yourself.
You have to work more than you whine.
You have to do more than you don't.
You have to act more than you react.
You have to save more than you squander.
You have to care more than you ever have.
You have to love more than you ever have.
-----------------
We always welcome any comments, questions, or
concerns you may have. Please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
=================================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz
and MarketingTrendz cannot guarantee the accuracy of any information
presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM
FROM INFRINGEMENT. The user assumes the entire risk as to
the accuracy and the us of this document.
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