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The OnLine Exchange....
VIRTUAL MARKETPLACE E-Zine
http://www.marketingtrendz.com
ISSN: 1528-3992
© Online Exchange Edition...August 7, 2000
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WELCOME~
The OnLine Exchange E-Zine has
developed a Top-Of-The-Line MarketPlace filled with
quality Business Services and Offers. This marketplace will
help you enhance your current business offering you joint
venture opportunities and vital marketing tools to assist you
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Please look over our Marketplace carefully. We are confident
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^^^^^Please See The Bottom For Detailed Advertising Information^^^^^
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Table Of Contents:
~ "Our Sponsors In The Spotlight"
~ LIST YOUR BUSINESS TODAY!
~ FREE-FOR-ALL Goodies
~ Marketplace Exchange 'Interactive Classifieds
~ COOL SITE ** Hear Me Voice Chat
~ 'HOT TIP' Weekly ** Cooking Up A Successful Online Sales Path
~ Info Marketing Tool ** EZine Ad Writing Software
~ Advertising Information ~ REAL PROFITABLE ADVERTISING!
~ Contact Information
//////////////////////////////////////////////////
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$$ The MarketPlace Exchange $$
Interactive Classifieds
..............................
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-----------------------
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......................................
//////////////////////////////////////////////////////
^^^^^^^^^^COOL SITE^^^^^^^^^^
Hear Me Voice Chat
http://sponsorships.net/cgi-bin/c.cgi?a=442&p=362
Want to make your e-customers happy? Talk to them. Thanks to HearMe
VoiceCreator, every site on the Web can now have the equivalent of a
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add a new dimension of interactivity to your site. It's easy to
install, even easier to use, and its FREE. Users can ask questions,
share information, or conference call in real-time. Give your site a
human voice.
/////////////////////////////////////////////////
^^HOT TIP WEEKLY^^
"Cooking Up A Successful Online Sales Path"
A covert step-by-step sales directory
By Kenny Love
Okay, today we are going to create a successful
step-by-step sales path to your product or service.
Hopefully, through doing so, we can dramatically
cook up some hot online sales for you. But, first,
we will require a few ingredients before beginning.
Ingredients:
1 web site with, at least, 1 product page
1 auto responder for our sales message
1 auto responder for our customer testimonials
1 targeted audience in mind
1 product for the targeted audience
1 online charge card set-up (yours or outside merchant)
1 toll-free telephone customer order line
1 direct telephone customer order line
1 FAX telephone customer order line
1 Email customer order address
1 Ezine that carries the targeted audience
Okay, got your pots and pans? Good! Just turn on
your oven to pre-heat, and we will begin the mixing
process...
Because there are quite a number of people who
are overweight in our fast-paced, no-time-to-eat-right,
society of today, and as people are constantly trying
to lose weight, we will utilize this industry as our
example.
So, let's say that, even though you failed miserably at
8th Grade Algebra, you have somehow managed to
develop a successful weight management product.
You have tested the product and found it to be
exceptional in terms of its ability to decrease weight.
And, you have a ready-made market for your product
that is a perfect fit. But, how do you best bring
attention of your product to this appropriate market?
Step 1: Create a sales message in the "draft" area
of your Email program that expounds on all the
benefits of your product. If possible, explain within
the sales content why your product is better than your
competition's. Also, include the direct link to your
product's web site page.
Step 2: At the end of your sales message, list all
possible avenues by which your product can be
ordered.
a. First, you should include a toll-free order line for
as many customers as possible.
b. Second, for customers outside of the toll-free
area, primarily international customers, include the
direct order line.
c. Third, include a FAX order line.
d. Fourth, include a separate Email address by
which your prospect may also order.
e. And fifth, include your postal mailing address for
customers who wish to forward payment via check
or money order.
In presenting all the above order avenues, you are
attempting to guarantee an order from each
prospect, while eliminating any possible excuse for
rejection. You are also attempting to provide the
easiest of service possible through allowing the
customer payment options. And, you are also
providing all of these choices so that the customer
will order while the product is freshest on his/her
mind.
Note: Make sure you not only spell-check and
grammar check for errors within your sales
message (so easy to forget), but also stress the
"security" and "privacy" of your online order
capabilities. And, above all, protect your customers
by making certain you, indeed, have "secure"
ordering on your site.
Step 3: Once you are satisfied with your sales
message, copy the entire sales information from
your Email draft area, to 1 of your 2 auto
responders, designating it as your "sales message"
auto responder.
For reference, an auto responder is an online
automated Email address system that information is
placed within, so that when accessed (clicked on), it
returns that information to the requestor.
There are a number of online services where you
can obtain FREE auto responders. Smartbotpro
(www.smartbotpro.net) and Get Response
(www.getresponse.com) are two such
services.
These sites not only have instructions for setting up
your auto responders, but also give you the option
of receiving notices each time someone accesses
your "sales" or "testimonial" auto responders.
Also, if you already have customer testimonials,
place some of these within your second auto
responder, designating it as your "testimonial" auto
responder. If you do not have testimonials already,
by all means obtain them as quickly as possible
from satisfied customers, as they will greatly
increase the credibility of your product.
Step 4: Next, place the Email address of the auto
responder containing your testimonials, inside your
"sales" auto responder, at the end of your sales text.
This will allow your prospects to simply click on the
"testimonial" auto responder, after they complete
their review of your sales message, in order to
immediately receive the supportive testimonials.
Step 5: Then, self-test the "sales" auto responder
by sending a request to it. It should return your
sales message to you almost immediately. When it
returns, check the format of your sales message
within it, insuring that it does not contain any flaws
such as broken lines, irregular formatting, too-long or
too-short lines of text, or any other unsightly errors.
If it does contain errors, correct and re-test until you
are satisfied. Also at this time, test your "testimonial"
auto responder from within your "sales message"
auto responder to insure it is functioning correctly as
well. Once you are satisfied with the format of your
sales message and the functionality of both
responders, you are now ready to create your Ezine
classified ad for your chosen targeted Ezine(s).
Step 6. Next, create your classified ad that you will
place in Ezines that target the particular market for
your product. Create a very strong headline that is
an attention-grabber, and addresses a particular
problem. Then, follow it up by supporting it with text
that expounds on the headline.
Note: Make sure that when you are desiring to bring
attention to 1 particular product through utilizing this
auto responder promotion, do NOT include your web
site address in your Ezine classified ad.
To do so, will cause the prospective customer to
become distracted and detour off the sales path, into
the web site without first absorbing all the vital
information you have in the auto responder. Limit the
initial point of contact in your Ezine ad to your "sales
message" auto responder's Email address.
Step 7. Additionally, you should also add a brief
statement at the end of your Ezine classified
advertisement that requests the prospect to include
a special "code" in the subject area of his/her Email.
This special code should be any letter, number, or
combination thereof which you assign to each
particular publication you are placing an ad within.
A different code should be assigned to each
publication so that when responses to your ad come
in, you will be able to determine which publications
generated which responses through the codes you
requested prospects to place in their Email subject
areas. A simple request can be to the effect of
"Please place 'C' in the subject area of your Email."
The preferred method of automating this "coding"
process within respondents Email, however, is to do
the job for them before placing the ad in the
publication by formatting the Email auto responder
address as follows:
myproduct@autoresponderaddress.com?subject=C.
The prospect, then, simply clicks on the link and the
code of "C" is automatically placed within the subject
area. This eliminates the need to request it in the ad,
and taking up valuable space, while also eliminating
the possibility that some respondents will forget to
place the code within the Email subject area, thereby,
making this particular respondent untraceable.
However, all auto responders are not the same, and
the particular one I am utilizing does not allow for this
process. Hence, my need to include the instruction
for the code within my ad. You can also use this
process for your own personal Email address in the
ad if you are not going to use auto responders and,
instead, prefer to respond to prospects personally.
Also, maintain a record of all ad codes for tracking
purposes. Again, before attempting to use the code
as a part of the auto responder address, test it.
Step 8. Set up 3 separate Email folders labeled
"Product 1 Ads," "Product 1 Responses," and
"Product 1 Orders," with the "Product 1" of each of
these folders being replaced with the name of your
product.
"Product 1 Ads" will reference the Ezines that you
choose to advertise with and their corresponding
data such as address, ad rates, deadlines,
circulation, etc.
"Product 1 Responses" will contain all leads and
responses to your particular product.
"Product 1 Orders" will contain the prospects who
actually place orders for your product.
You will then be able to compare the ratio of your
number of responses to the actual number of sales
your ads are generating. This comparative ratio is
what you will need to determine which aspect of your
promotion is most successful, or which aspect is
most in need of repair.
Our company currently utilizes CD Street.com as our
online charge card service. Each time someone
orders any of our products online, we are forwarded
a copy of the customer's information via Email for
fulfillment. This also has a dual benefit of allowing
us to track our sales and match them with our
charge card service should a discrepancy ever arise.
Now, if you review the above steps, you will see how
we have, effectively, cooked up one heck of a meal
by leading the prospective customer in a
step-by-step manner directly down our sales path, and
directly into our store. And, having done so by first
piquing the prospect's interest in a product for which
there is an ongoing immediate need and readily
available market for.
Now, once in our store, the customer is likely to find
and purchase other products that may be attractive to
him or her as well. And, as we say in Texas (and
probably other places), that is the "icing on the cake."
Now, as an example, following is an ad that I am
currently using for one of my own products. After
reviewing it, click on the Email address, which is the
auto responder, not for the purpose necessarily of
purchasing the product (although that would be nice
too :-), but for the purpose of following the
aforementioned process from start to finish.
In doing so, you will see how the complete process
follows the entire series of steps that I have revealed.
==========================================
Copyright © 2000 Kenny Love
____________________________________
Article by Kenny Love, of Kenny Love Enterprises.
Provider of diversified information, products, and
resources. See the extensive web site at
http://www.kennylove.net.
/////////////////////////////////////////////////////
<<INFO MARKETING TOOL>>
FREE - EZine Ad Writing Software - Free Download,
http://alhims.tripod.com/eza2_0.html
/////////////////////////////////////////////////////////////////
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/////////////////////////////////////////////////////////////
^^^CONTACT INFORMATION^^^
Editor: Debbie Solomon
Publisher: Sara Hardy
Owners and creators of
MarketingTrendz &
The OnLine Exchange Ezine
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot
guarantee the accuracy of any information presented after the date of
publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,
INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
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