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THE ONLINE EXCHANGE E-ZINE...
© Online Exchange Edition....July 31, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to the latest edition of The OnLine Exchange E-zine.
We are dedicated to keeping you informed of all the up-to-date
Marketing Trendz the Internet has to offer. This E-zine will give you that
Leading Edge and will always keep you one step ahead in the
Marketing World. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide
our subscriber list to ANYONE. We respect the privacy of our readers. Please
see
the bottom of the E-zine for removal instructions.

^^^^^Please See The Bottom For Detailed Advertising Information^^^^^


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IN THIS ISSUE:

~  Our Top 3 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** INTERNET MARKETING MASTER PLAN

~  "TOP Pick" Classified Ads

~  Business Know-How *  WebDesign TIP

~  ADVERTISE With The OnLine Exchange E-Zine

~  The "Encouragement" Exchange

~  Get a FREE E-zine AD from The OnLine Exchange

~  A Word From The Editors *  FREE Members Only Club

//////////////////////////////////////////////////////////

**TOP STAR SPONSOR**

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**TOP STAR SPONSOR**

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your life can be changed forever if you choose to tap into the power of this
business and take advantage of the timing.  Today, fortunes are being made
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**TOP STAR SPONSOR**

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//////////////////////////////////////////////////////////////

FEATURE ARTICLE*

The Internet Marketing Master Plan
by Martin Franzen


This article can determine the success or failure of your
Internet marketing strategy, so please read it carefully. You
see, there is ONE question anyone starting an online business
NEEDS to have the answer to:

"How do I make money on the Internet in the fastest, easiest and
most effective way? How can I do this while working with what I
love and helping the people I like to be associated with?"

The answer is simple. You follow "The Master Plan".

Follow this strategy to the letter and I guarantee you'll be able
to live your passion and make a very nice fortune for yourself in
the process. The strategy works, and it works well.

Here are the Key Points of the Master Plan:

* You MUST focus on a specific target market that you love and
want to work with for life. This makes it easy for you to stay
motivated, it brings you more fulfillment in life and it helps
you understand your clients' needs and wants. That's three
important things in one, and it's vital that you pick a target
market you can relate to. People you love to work with.

* Your GOAL and the purpose of your business should be to
HELP your clients, not take their hard earned money and run.
That's useless in the long term, and if you've been thinking
about it you might as well drop the project. Please make sure
that you understand this universal truth deeply enough. If you do
have a sincere desire to HELP your clients, everybody wins and
you will be a lot more successful.

* Your main goal is to build a big database of *lifetime* clients
from your market who trust you, feel grateful to you and value
your recommendation. A one time sale is worthless. A good
relationship with lifetime clients is worth a fortune. That's the
most valuable thing *any* business can have. Achieve this and
you're set for life.

* You do this by *selling* your prospects something that solves
their common problems and helps them achieve their dreams. It
doesn't have to be a full length book, it doesn't have to be
complicated, but you MUST have your own product to build this
strong relationship. Selling someone else's stuff is not enough.
Giving something away is not enough. By having your clients pay
you for the solution, you will gain their trust right away and
they will listen to you from there on. As long as it's a GOOD
product, that is. This is your front-end product, and it must be
great.

* It's vitally important that you *test* each step of your sales
process in order to reach the best results. You need to test the
effectiveness of your sales letters, your ads, your price and
your back-end strategy. Once you know which ones are winners
you can easily optimize your results and pyramid your profits.

* You want to build your valuable lifetime client database fast
and free. You can do this in several ways, but one of the easiest
is selling your front-end product through free publicity or
advertising on a large scale. The key here is that as long as you
break even or make a profit on the first sale, you can basically
build your database of loyal clients as large as you want
instantly and for free. From there on it's all profits.

* You should start a reseller program and let other business
owners recommend your product to their list. Many have a great
relationship with a lot of people, and you can tap into that
relationship. All you have to do is contact these business owners
personally and offer to make a win-win joint venture deal where
you split the profits. Many will be thrilled to accept your
offer, and it will bring you a ton of new customers for free in
a very short time.

* From here on, you simply continue to build your relationship
with your clients by helping them solve all their problems and
achieve their dreams. You do this by *recommending* information,
products and services that will help your clients. All you have
to do is create joint ventures and reseller agreements with other
business owners to make money in the process. This is your
back-end strategy, and this is where you make your real money.

* And finally, always, always over-deliver on your promises. Take
extremely good care of your clients and subscribers. Treat them
like you would treat your best friend. Again, your main goal here
is not just to "make money", but to actually HELP your clients.
NEVER recommend a product to them that you wouldn't recommend
to your best friend. Keep *their* interests in mind always and
satisfy their needs and wants. Do this and you must succeed.

* Continue with this process for life and you'll make a fortune.
Keep selling your front-end product to add new lifetime clients
to your list for free and keep *helping* them reach their
ultimate goals. You'll make a very nice living and enjoy life to
the fullest, all while doing what you love. And you'll make a lot
of new friends in the process. Could it get better? In a word,
no.

That's it.

Do you realize how powerful this system really is? Follow it, and
you cannot fail. Take your time to think about it... It may sound
simple, but that's really all there is to it. When you have all
these steps in place, you must succeed.

Now, it does take work to set everything up. No business is easy
to start. However, if you follow this plan I guarantee you will
have a great time in the process. And the rewards are MORE than
worth it.

Remember, the hardest thing is always getting started. So do it
now! You'll remember this day for a long, long time...

Think big.

A great future filled with freedom and a richer life lies
ahead... Go for it!

Martin Franzen
Internet Marketing EXPOSED

----------------------------------------------------------------

This report is part of the powerful step-by-step "Master Plan
Strategy" available at the Internet Marketing EXPOSED site. You
can get the *full* version FREE today when you sign up for a
risk-free "preview" membership at http://siteselling.com

----------------------------------------------------------------


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-----------------

///////////////////////////////////////////////////


^^^^^^^^^^BUSINESS-KNOW-HOW^^^^^^^^^^^^^



--------------------------------------------------
Web Design Tip: Too Many Fonts Spoil the Page
---------------------------------------------------
 
 With the large number of typefaces available, many
 Web designers go overboard and use too many styles
 on the same page.
 
 The result is what we call the "ransom note effect."
 You know - how a kidnapper cuts out different words
 and pastes them on a single page?
 
 This makes the words very difficult to read.
 
 On the Internet, when something seems difficult,
 people are tempted to click away.  This is not
 what you want!
 
 We recommend that you use no more than two fonts
 per page.  In fact, it's probably best to use the
 same two fonts throughout your site to give it a
 uniform appearance. 
 
 But with so many choices, which fonts are "best?"
 
 Most Web design pros use the Arial-Helvetica-sans-
 serif group for headlines and sub-heads, and the
 Times New Roman-Times-serif group for text.
 
 This is because sans-serif (without decoration)
 fonts look better when emboldened and in larger
 sizes.  Serif fonts are easier to read in long
 blocks.  This is why most printed newspapers and
 books use serif fonts.
 
 But the most compelling reason to standardize on
 these two font groups is because just about
 everyone has them on their computer. 
 
 If you use a "non-standard" font on a Web page,
 you run the risk that other people will not have
 that font and your words will not look as you
 intended.  
 
 Non-resident fonts will default to the closest
 match that a person has.  This may make your words
 look funny.  Unless you run a humor site, the joke
 may be on you - if you use non-standard fonts.
 
////////////////////////////////////////////////////////

^^^^^^^^^ADVERTISING with The OnLine Exchange E-Zine^^^^^^^^^

SUCCESSFUL ADVERTISING STARTS HERE.....

What does Advertising in The OnLine Exchange mean?

  *Your AD is sent to over 20,000 opt-in subscribers.
  *Our Readers are all part of your Target Market.
  *E-zine advertising is Proven the Most effective
    Way to Advertise any business.
  *Very Affordable Prices and Packages are Available.
  *Your Business Deserves the Most reliable Advertising...
    and The OnLine Exchange has what you are looking for.

Come and See What we Mean....

http://www.marketingtrendz.com/advertising.htm

Ezine Advertising Works!!! Watch your business
Skyrocket!!


//////////////////////////////////////////


**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

"If you think you can win, you can win. Faith is
necessary to victory."

 ~ William Hazlitt

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

///////////////////////////////////////////////////

RECEIVE A FREE AD FROM THE ONLINE EXCHANGE

You can Earn a FREE Top Pick Classified AD with
The OnLine Exchange.  Please go to:

http://www.marketingtrendz.com/referal.htm

and see for yourself!

///////////////////////////////////////////////////

A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange E-zine.

We would like to welcome all our New Subscribers.

Well we really filled this issue up with plenty of resources
and tools that I know you will find very helpful.  Between our
Exchange Ezine and our Marketplace Ezine, I am sure
you are gaining a lot of knowledge.  That is our main objective
to our Ezine in the first place.

Here is another small horror story for you remember, cause
I am sure it happens to everyone sooner or later.  Most of
you know the nightmare with the duplicate emails that went
haywire a few weeks ago.  Well, we just finished a huge
advertising campaign and tons of ADs were being published
on Tuesday. Well, guess what happened?  There was a major
storm in Northern Florida, where our WebHost is based, and
all our FrontPage forms went down.  So all our new subscribers
were lost cause there was no way of knowing that it was not
submitting properly.  It didn't go back up until the next day.
But it is like Murphy's Law sometimes.  You make all these
huge plans and everything is going so perfect, and BOOM,
something always happens that fringes on big benefits.
I mean, it could have been worse, but we lost sales and
many subscribers. Most people who cannot submit a form just
give up. Very few will notify the webmaster of the problem.

The Moral of this Story:
When you are planning an AD campaign, you may want to
check the 5 day forecast of the location your webhost is based.
LOL  : )
It is funny when you think about it, but not when you are going
through it.


If there is anything you would like to see more of in our
e-zine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com

=================================================

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Because MarketingTrendz must respond to change in market conditions,
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