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THE ONLINE EXCHANGE E-ZINE...
MONTHLY DOUBLE EDITION
© Evening Edition....June 19, 2000
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to Our Evening Edition of Our Monthly Special.

We are a  TOP Rated, World Renowned E-zine with
Proven Methods for providing Marketing Assistance
and Resources to Small and Home Businesses.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide
it's subscriber list to ANYONE. We respect the privacy of our readers.
Please see the bottom of the E-zine for removal instructions.

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IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  Important Reminder

~  Feature Article * Basic Business: Good Record Keeping

~ "Top Pick" Classified Ads

~  HOT TIP Weekly ~~Does your HEADLINE draw the RIGHT Audience?

~  "ADVERTISING" with The Online Exchange E-zine

~  FREE-For-All

~  Special Feature From The OnLine Exchange

~  Some Words of Wisdom from the Editors

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^^^^^^IMPORTANT REMINDER^^^^^^^

Please remember to Take Advantage of
our New Special Feature that has been
created exclusively for All OnLine
Exchange Subscribers.  This is FREE
and extremely beneficial to you and your
business:

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Email us today for your Members Only Password for
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/////////////////////////////////////////////////////

FEATURE ARTICLE*

Basic Business: Good Record Keeping
by "Wild Bill"

Everyone in business must keep records. What can good record
keeping do for you? I'll give it to in a straight no-glamour
content.

Let's Start Now:

Make sure you monitor the progress of your business: Good record
keeping can show whether your business is improving, which items
are selling and what changes are needed. Good record keeping can
be the difference between failure and success.

Prepare accurate financial statements: You need good records to
prepare accurate financial statements. These include income
(profit and loss) statements and balance sheets. These statements
can be a big help when dealing with your bank and creditors. An
income statement shows the income and expenses of the business
for a given period of time. A balance sheet shows assets,
liabilities and your equity in the business on a given date.

Identify source of receipts: You will receive money or property
from many sources. Your records can identify the source of your
receipts. You need this information to separate business from
non-business receipts and taxable from nontaxable income.

Keep track of deductible expenses: You may forget expenses when
you prepare your tax return unless you record them when they occur.
Believe me you will need all the deductible expenses you can find.

Prepare your tax returns: Records must support the income, expenses
and credits you report on your tax returns. Generally, these are
the same records you use to monitor your business and prepare your
financial statements. You must keep your business records available
at all times for inspection by the IRS and/or your State Department
of Revenue. If the IRS or State Department of Revenue examines any
of your tax returns, you may be asked to explain the items reported.
A complete set of records will speed up the examination and make
the experience feel that much less like a rectal exam.

What kind of records should you keep?

Except in a few cases, the law does not require any special kind of
records. You may choose any system suited to your business that
clearly shows your income.

The type of business you operate affects the type of records you
need to keep for federal tax purposes. You should set up your
books using an accounting method that clearly shows your income for
your selected tax year. If you are in more than one business, you
should keep completely separate records for each business.

A few Bookkeeping Tips:

* Daily business records are the best
* Identify source of receipts
* Record expenses when they occur
* Keep complete records on all assets

Some supporting documents you will need:

Purchases, sales, payroll and other transactions you have in your
business will generate supporting documents such as invoices and
receipts. These documents contain the information you must record
in your books.

It is important to retain these documents because they support
the entries in your books and on your tax returns. You should
keep them in an orderly fashion and a safe place.

Supporting documents include sales slips, paid bills, invoices,
receipts, deposit slips and canceled checks. Generally, it is a
good idea to keep your supporting documents in file folders in
designated categories. For example, if you write a check to Joe's
Office Furniture and record the expense as "office supplies",
then the receipt should be placed in a folder marked "office
supplies".

Gross Receipts are the income you receive from your business. You
should retain supporting documents, which show the amounts and
sources of your gross receipts. Examples of gross receipts include
cash register tapes, bank deposit slips, receipt books, invoices,
credit card charge slips, email records and your forms 1099-Misc.

Purchases are the items you buy and resell to customers. If you
are a manufacturer or producer this includes the cost of raw
materials and/or parts purchased for making into finished products.
Your supporting documents should show the amount paid for those
purchases. Examples of documents for purchase include canceled
checks, cash register tapes, credit card slips, email records
and invoices.

These records will help you determine the value of your inventory
at the end of the year.

Expenses are the costs that you incur to carry on your business.
Your supporting documents should show the amounts paid for those
business expenses. Examples of documents for expenses include
email documents, canceled checks, cash register tapes, account
statements, credit card slips, invoices and a petty cash system
for small purchases.

A petty cash fund allows you to make minimal payments without
having to write checks for small amounts. Each time you make a
payment from this fund, you should prepare a petty cash
disbursement slip and attach it to your receipt as proof of
payment.

Travel, transportation, entertainment and gift expenses require
some extra documentation to deduct them as business expenses.
For example, to deduct the cost of taking a client to lunch, you
should record the name of the client, the purpose of the lunch
and topic discussed at the lunch.

Assets are the property, such as your computer and fax that you
own and use in your business. You must keep records to verify
certain information about your business assets. You need records
to figure the annual depreciation and gain or loss when you sell
the assets. Your records should show when and how you acquired
the asset. Also include the purchase price, date of purchase,
cost of any improvements, deductions taken for depreciation and
deductions taken for casualty losses like fires or storms, how
you used the asset, when and how you disposed of the asset,
selling price and any expenses of the sale. Example of these
supporting documents may include purchase or sales invoices,
real estate closing statements and canceled checks.

This is a just quick, crash course article on basic record keeping.
But, whatever your business, remember, good record keeping is
essential to the your financial survival. So take the time and
keep good records. The headaches you save may be your own.

Thanks for reading, "Wild Bill"
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^^^^^^^^^HOT TIP WEEKLY^^^^^^^^^^

Does your HEADLINE draw the RIGHT Audience?
By Chuck Crawley

We all know that your ad headline's main purpose is to
*GET ATTENTION*.

The question then is WHY?

Why are you trying to get my attention? Is it because you
want me to buy something from you or you just want to get
my email address, telephone number or address for further
follow up.

You should know the answer to these questions BEFORE you
write your headlines.

Here are a few examples.

Targeted Sales Headline
=======================
"Has YOUR computer FAILED you lately?"

"Are YOU still drinking polluted Water?"

These types headlines will *DRAW* highly targeted responses for
computers and Water purification products.

Leads Generation Headline
=========================
"Free Gift worth $50, get yours today!"

"Free E-book, Learn how YOU can create wealth NOW!"

These headlines are great lead generators.

Knowing WHY you want to get my attention before you write
your headlines can help you get what you want from the ads
that you write.
-----------
Chuck is editor of the ADSTPLC Newsletter. The Newsletter
that teaches you Ad Writing to the MAX. Come join our group
of future Master Ad Writers. It's free to join and you can profit
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To view our packages....

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In an effort to recognize the Valuable and Informative Sites
the Internet has to offer, we are Now Offering a
MARKETING EXCELLENCE AWARD. Please visit our site
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^^^^^^^SPECIAL FEATURE^^^^^^^^^^

Becoming a Sponsor of MarketingTrendz means
the Most Phenomenal Exposure you can receive
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What can Sponsoring MarketingTrendz do for you?

**Your LOGO or Banner on The Main Page of our site that LINKS to your site
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   Your company and your URL will be directly under the HEADING!

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This is an offer NO ONE can refuse. Reservations fill up quickly, so
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If you are interested in becoming a sponsor of MarketingTrendz, please email
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//////////////////////////////////////////////////

A WORD from The EDITORS:

Some Words of Wisdom:

WISDOM

" We have the power to influence others' lives
Only when we share what we have learned.
If we fail to or refuse to recognize the value of our knowledge,
We force ourselves into a sort of isolation.
And - worse still - deprive others of our insights.

We know how to handle intricate personal relationships
And delicate problems.
We gained the emotional stability to allow ourselves to depend on
others
And on our Higher Power.
We can share this knowledge with others,
Not to serve our own needs,
But to help our fellow human beings."


-----------------


We always welcome any comments, questions, or
concerns you may have.  Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com

=================================================

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz
and MarketingTrendz cannot guarantee the accuracy of any information
presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
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FROM INFRINGEMENT. The user assumes the entire risk as to
the accuracy and the us of this document.