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THE ONLINE EXCHANGE E-ZINE...
A TOP Rated, World Renowned E-zine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
http://www.marketingtrendz.com
ISSN: 1528-3992
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~WELCOME to the latest edition of The OnLine Exchange E-zine.
We are dedicated to keeping you informed of all the up-to-date
Marketing Trendz the Internet has to offer. This E-zine will give you that
Leading Edge and will always keep you one step ahead in the
Marketing World. (To review more business tips, go to :
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ONLY subscribers or those corresponding with us in reference to home
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^^^^^Please See The Bottom For Detailed Advertising Information^^^^^
-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--
(c) Online Exchange Edition....June 12, 2000
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IN THIS ISSUE:
~ Our Top 3 Stars~~"Sponsors in the Spotlight"
~ **Feature Article** What Is The Purpose Of Your Web Site?
~ "TOP Pick" Classified Ads
~ Business Know-How * Writing Your Own Ebook...What it can do for
your Sales
~ ADVERTISE Today With The OnLine Exchange E-Zine
~ *Special Feature* For ALL Subscribers!!!
~ The "Encouragement" Exchange
~ A Word From The Editors * Our GIFT TO YOU!
~ Removal Instructions
//////////////////////////////////////////////////////////
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FEATURE ARTICLE*
What Is The Purpose Of Your Web Site?
by Diane Leonte
~~~~~~~~~~~~~~~~~~~~~
Most Online Business Owners answer to this question would
be that their Web Sites purpose is to create a "presence"
for their product, service, business, or practice, on the
Internet.
To this I would respond that creating a "presence" on the
Internet in and of itself will not add to their bottom
line, and to think it would do otherwise....would be a
waste of their time and money.
Instead, there must be a strong call to action generated
from your web site that will guide every visitor to your
"Desired Result", be it.... Getting The Order, Getting The
Subscriber, or Getting The Lead.
Decide first what it is you want your visitor to do while
they are at your site, then design your site to accomplish
this "Desired Result".
For instance if it is imperative to your business to sell
products and services from your web site, then you must
have an order page and/or shopping cart.
If it's important for your business to sign up subscribers,
then your site must have a sign up form on every page, and
an autoresponder which is set up to send a welcome message
within minutes of the visitor signing up.
If your product is best sold one and one and it's important
to have the visitor call you directly, then you must have a
toll free number available for them to use, or a form where
they can enter their phone number so that you can follow up.
Perhaps you want to have your visitor listen to a message
from you while they are on your site, then you must have
audio available, and instructions on how to use it.
Or maybe you need the visitor to order your catalog, then
you must have a 800 number, or email address available for
them to do so.
In a nutshell the purpose of your web site will be to get
one of the following "Desired Results":
* GET THE ORDER
* GET THE SUBSCRIBER
* GET THE LEAD
With the suitable purpose in mind, you can design your web
site to achieve your "Desired Result". There is absolutely
no point in having your web site online and paying for a web
host if your site does not achieve the "Desired Result"
(most of the time).
Let's assume that the purpose of your web site ("Desired
Result") is to get an order. Here's what to look for in your
web site design:
1. Does your web site content (sales letter, ad copy) lead
the visitor naturally and directly to your order page?
2. Does your order page allow the visitor to pay securely by
credit card, personal online check, through the mail or
by phone?
3. Does the navigation on your web site lead the visitor
easily to your order page and back to the sales content?
4. Is your content benefit rich? Does it lead the visitor
through your sales message wanting them to know more? Do
you have "joiner's" such as arrows or ellipses at the end
of each page urging the visitor to continue?
5. Is the font you are using easy to read? (black type on
white background) Is the placement of the content easy on
the eyes?( plenty of white space on each page) Does
your font scream at your visitor or intelligently inform?
6. Are your graphics pertinent to the sales message? Do
they load quickly? Will they distract the visitor? Will
they annoy the visitor? Do you really need them?
7. Are your web sites color combinations soothing on the
eyes?
8. Do you have your contact information on your web site,
making it easy for your visitor to reach you?
9. How about a pop up real time customer service window?
10.Do you offer guarantees and/or free trials and
prominently display satisfied customer's testimonials
for the "not so ready to buy" visitor to see?
Anything less than the above effort will fall short of
achieving your "Desired Result", and you will lose the
visitor and the sale each and every time.
All of the time and effort you spend.......
- writing and placing your ads
- tweaking your meta tags to gain higher positions in the
search engines.
- Submitting classified Ads
- Submitting to FFA's
- Submitting your site to Search Engines
- Writing and submitting your articles
- Participating in Discussion boards
Combined with the money you spend......
- Bidding on keywords in the Pay-Per-Click Search Sites
- Paid Ezines Advertising
- Purchasing Internet Marketing Training Courses and Books
- Paying for Leads
- Offline Advertising
.......in fact everything you do to bring visitors to your
web site will all be for naught if you have a web site with
any other purpose in mind except to....
*GET THE ORDER
*GET THE SUBSCRIBER
*GET THE LEAD
....there in lies The Purpose of Your Web Site.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright 2000 Diane Leonte, - All Rights Reserved
Diane Leonte is Business Coach specializing in Internet
Marketing, the Web Master of Wealth In Mind
http://wealthinmind.com. and publisher of
"Achieving Success
& Wealth" mailto:subscribe@wealthinmind.com
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^^^^^^^^^^BUSINESS-KNOW-HOW^^^^^^^^^^^^^
Writing Your Own Ebook...What it can do for your Sales
by Jayne Spencer, 2000
Ever consider writing an ebook?
They're really popular right now and best of all,
they're easy to write and sell.
Good marketers know that a good ebook is good marketing
power for their websites as well as a good salesman for
the products they're selling.
Why? Because it's a 24 hour salesman just for you. You
can offer it free to other websites that want to give their
visitors something for free. This will create duplication
of your ebook which also creates advertisements for your
own particular products or services. When other websites
pick YOUR book as a free giveaway on their site, they're
really advertising for you---at absolutely no cost to you.
Imagine how much FREE advertising that will bring for
you just giving something away!
Where do you get information to write about this ebook?
From the internet, of course. You choose your subject,
go to search engines to browse information on this
subject, and compile the information you want to go in
your particular ebook. There are government reports
that are considered Public Information. This means
it's free for you to use.
One guy wrote an ebook that's generating thousands
of dollars of sales for him each month. The neat thing
is, this will continue to make profit for him as the
free ebook is distributed over and over again by many
websites. By giving it away free, he's also getting
enormous amounts of free advertising that's included
in his ebook.
How do I create my ebook?
It is very easy now to create an eBook with the software
listed below The first 3 of these sources below
create ebooks from web pages. You simply build
the site (book) to look the way you want it to and
then click on compile. Out comes your ebook in
an .exe file ready to run.
www.webcompiler.com
www.bersoft.com
www.e-ditorial.com
www.neosoftware.com
You want to make sure that your ebook contains
valuable information. Make it something that
you would be proud to sell. Other sites might be
willing to pay you for the book, but you want
tell them it's free for them to use. Offer it free
from your site. This maneuver is just good
marketing sense as it carries your own advertising
and gets your name out to more people who
will visit your site and buy your products.
When you give your book away free, you just
make sure to have a zinger sales letter included
in it. This will draw people to contact you for
more information or to buy your product or
service. You can also use a more subtle
approach by putting your sales message in
several places inside your ebook that will
convince other readers that they need your
main product.
Next time you see a free offer for an ebook,
download it and take a look at how it's put
together. You can do the same thing with
yours. Make sure you put advertisements
on each page for your particular product or
service. You can also advertise your affiliate
programs too. It doesn't take long to produce
one for a free giveaway on your site.
Just think of these money making possibilities
just by writing an ebook. Perhaps you can
think of other profitable uses.
Get going with this today! It can make you
lots of money as a result.
////////////////////////////////////////////////////////
ADVERTISING with The OnLine Exchange E-Zine
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E-Zine Advertising is now the most PROVEN source for
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The OnLine Exchange has over 22, 000 opt-in subscribers,
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Is your business in need of some real quality exposure?
Then look no further...The OnLine Exchange Ezine is your ANSWER!
Our AD packages are extremely affordable with a wide variety to
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ADVERTISE with The OnLine Exchange Today!
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If you are interested in becoming a sponsor of MarketingTrendz, please email
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//////////////////////////////////////////
**THE ENCOURAGEMENT EXCHANGE**
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@
«
Confidence
Confidence doesn't come out of
nowhere. It's a result of something
... hours and days and weeks and
years of constant work and
dedication.
Roger Staubach
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@
«
///////////////////////////////////////////////////
A Word From The Editors:
We hope you have enjoyed this issue of the
Online Exchange E-zine.
We would like to welcome all our New Subscribers.
THE WORD IS OUT!
We did it!!!!
I hope all of you realize how much we value you
as our subscribers. These weekly ezines and the
exclusive mailings are for your benefit as well as ours.
I am sure there are some things you do not find helpful,
but that is why we provide SO MUCH information is so
that everyone will find something that is useful.
So we decided to take it one step further. We have NOW
created the Profit Zone! This is a members only site that
is exclusive to ALL OnLine Exchange Subscribers.
This site has:
* Over 2 dozen FREE Marketing Tools
* 2 FREE Business Building E-books
* A Whole Lotta FREE Goodies
....And so much more.
This is OUR GIFT TO YOU, to show you how valued
you all are. Please email us for the Password to
The Members Only Site at:
mtrendz@cs.com
If there is anything you would like to see more of in our
e-zine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange E-zine
http://www.marketingtrendz.com
admin@marketingtrendz.com
=================================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
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