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The OnLine Exchange....
VIRTUAL MARKETPLACE E-Zine
ISSN: 1528-3992
May 22, 2000
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We have developed a Top-Of-The-Line MarketPlace filled with
quality Business Services and Offers. This marketplace will
help you enhance your current business offering you joint
venture opportunities and vital marketing tools to assist you
in achieving your ultimate goal~~Success.
Along with the High Quality Services and Offers, we have
available various HOT TIPS, COOL SITES, and
Marketing Tools to help you Pave The Road to Success.
Please look over our Marketplace carefully. We are confident
that you will find it very rewarding.
////////////////////////////////////////////////////
Table Of Contents:
~ "In The Spotlight"
~ Cool Site ** WorldProfit Center
~ IMPORTANT Note From The Editors with Your FREE GIFT!
~ Marketplace Exchange Classifieds
~ 'HOT TIP' Weekly ** How to Instantly Double the Response of Any AD
~ Info Marketing Tool **FREE Onscan Web Monitoring Software
~ Advertising Information
~ Contact Information
~ Removal Instructions
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"IN THE SPOTLIGHT"
I Doubled My Traffic and Tripled My Sales! What's My Secret ...
This little-known opportunity is the gold mine you've been searching for!
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$$COOL SITE$$
This site is a Traffic and Profit Specialist.
In all honesty, this site is the reason
we were able to correct the listserver
problems so quickly. We have searched
all over the internet for a reliable and not
too expensive listserver, that gives us full
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The World Profit Center basically
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take the time to visit their site. Any and all
business professionals will need to bookmark
this site for essential marketing tools that is
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This site is an important tool to acquire for business.
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Dear Online Exchange Reader,
Here is a Heart-felt note for all our
readers. Please take a moment
to read this very important message.
At the bottom you will find a special
gift from Us to You for all your support
with sincere gratitude from the owners
of The OnLine Exchange.
Debbie and I have worked harder then usual
these last couple of weeks in trying to take
the next step for our ezine.
Because of our growing popularity as well as
growing mailing list, we needed to look into a better
solution for sending out our ezine.
Unfortunately, what we thought was a good alternative
turned out to be a nightmare and has proved to
be a nuisance to us and, more importantly to you,
our valued readers. We had no intention of inflicting
email after duplicated email upon you...
and especially not at a time when our days were booked with
valuable services and offers that would benefit so many of us.
Trust me, we know exactly how you felt receiving
all of those bounced messages!
We desired a simple solution to cover our growing Ezine,
and stepped into a hornets nest.
We do work very hard to bring you what we feel
to be the most helpful and useful marketing
and business information,
but have not had the "privilege" to have a taste of list
servers until now.
And it is not something we wish to repeat ever again.
We have overcome so many bumps in the road,
but never has it been as direct to our readers as this.
Everything we have ever learned or found useful for our business,
we have always passed on to you.
That is how we started MarketingTrendz, and that is how we have
succeeded thus far.
This does not mean that we feel we are experts or gurus, rather,
we have found somethings that DO actually work
and aren't afraid to let you know what they are.
Well, now we have learned a little more, and,
unfortunately, have taken you along for the ride.
We have learned quite a bit this month,
and we hope that we can put this new
"experience" to good use in preventing the same
from happening to any of you.
The biggest thing we each have to remember is that
tomorrow IS another day, full of challenges.
Some good, some bad.
But we can always improve ourselves and our business
after each one! That is the good thing about life.
When a change needs to be
made, we can always use it to prove to be a benefit
rather then a downfall.
If we don't, there is no point in working so hard for something,
because you would simple allow problems to
beat you into the ground. Not very productive.
We have done research in trying to make
THE best decision regarding the care of our Ezine
and all our readers.
While investigating, we have found that what we went through
this week is not unheard of, and if you publish an ezine,
very likely to happen.
That of course makes this desire to expand our business
that much harder to accomplish,
and that much more rewarding when all our research and hard
work pays off. And of course, being able to share research with all of our
readers of HOW not to fall into a situation such as this.
Of all the things we have felt this week,
the best was knowing that the majority of our subscribers are
understanding and realize that things do go wrong sometimes.
You don't know how wonderful that makes us feel.
Because of that, we are more determined then ever to go
that extra mile for you!
We want to thank you from the bottom of our hearts
and wish you the best in your endeavors!
To that end, we wish to offer one of our ebooks
to you for FREE. This is NOT just some ebook that you can pick up
somewhere, this is a great marketing tool, you will learn a lot from it,
you can make some decent money with it. This ebook has NEVER
been given away. It is sold on the market for $24.95.
This ebook also provides you with essential marketing knowledge that
will help you benefit your business. You have FULL Reseller Rights,
so you will always benefit from it. You can sell it or you can give
it away as an incentive. It is our way of saying THANK YOU for your
patience and understanding.
Just visit our site at:
http://www.marketingtrendz.com
The FREE Download will be on our Main Page for easy access.
We regard you as our ezine family and hope that we do, in fact,
give you what you need to succeed!
Sincerely,
Sara Hardy & Debbie Solomon
owners of the OnLine Exchange Ezine
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$$ The MarketPlace Exchange $$
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//////////////////////////////////////////////////////
^^HOT TIP WEEKLY^^
How to Instantly Double the Response of Any Ad, Letter or Web
Promotion
By David Garfinkel
Masters of marketing know a secret that most business people
don't. I'm going to share it with you now: You can go from
losing money to making money - sometimes, a *lot* of money -
just by changing a few words.
What words are those? The first words... in any letter, ad or Web
page. The words that make up the headline.
Recently I was speaking to a business group about writing killer
copy, and to make my point, I took that day's edition of USA
Today and covered up all the headlines on the front page with
inch-wide white correction tape. I asked them what was wrong
with the newspaper.
"No headlines!" they blurted out, almost all at once.
"Then why," I asked, "do so many of your ads not have
headlines?"
It's a fact: We have been conditioned to decide what to read
based on the effect a few choice words have on our thoughts and
our feelings. With books, it's often the title. With articles
in the newspaper, it's the words in a headline. With a magazine
on the newsstand, it's the headlines on the cover.
Whether you know it or not, we decide whether or not to read
ads, letters and Web pages the same way.
So, if that's the case, how do you write headlines to make
people want to read your copy, and get interested in doing
business with you?
Make your headline create a vivid picture and/or stimulate a
strong feeling
In your business, many of your conversations are logical and
factual. That's the nature of business - and to do otherwise
would be considered "unbusinesslike."
However, about the worst thing you can do for your promotion is
to have a strictly factual, logical headline at the top of your
Web page, letter, ad, flyer or postcard. Oh yes, the headline
has to be believable and make sense. And what your headline
says has to be supported by logic and facts later in your
promotion.
But remember that the purpose of your killer copy headline is to
stir the emotions of your prospect in the direction of buying
what you have to sell... and to get your prospect interested in
reading what comes next in your copy.
Here's an example for a hypothetical product that helps children
do better at school.
First, an ineffective headline:
Children who don't do well at school will have many problems
later on in their lives
Now, a more effective headline:
"Daddy! Daddy! I got straight A's!" he said proudly.
Suddenly
my son's future was looking much brighter...
Notice how the first headline states a fact but does not stir
emotions in a big way. The second headline, using the same
number of words (17), conveys 1) excitement 2) pride 3) hope
for the future, and it also creates a beautiful scene in the
reader's mind of a happy parent-child situation.
Action: When you are preparing or revising a promotion, take the
time you need, or get the help you need, to write a great
headline that creates a vivid picture and stimulates strong
feelings in the mind of your prospect.
Use headlines that make your prospect instantly understand your
most important benefit.
One of my favorite pieces of advertising is a headline (and an
old slogan) for a plumbing service. I'm not that big on
plumbing, personally - it's the kind of thing you wish would
work perfectly all the time so you never have to think about it!
Why, then, am I so fond of an old plumbing headline? Because
it's a great example of making your prospect instantly aware of
the benefit of your service.
The company is Roto-Rooter.
The headline is as follows:
Call Roto-Rooter - that's the name - And away go troubles, down
the drain!
Wow - is that perfection in a couple of lines, or what? You
get 1) a call to action 2) company identification and 3) a
visual description of the benefit.
That's hard to beat! If you've ever had a stopped-up drain, you
know exactly why this would be of benefit to you!
Killer Copy Point: Show your headline to people who are
unfamiliar with your product and company, but who would be good
prospects for what you are selling. See how slowly or quickly
they understand what you are saying - especially, what would be
the benefit to them. Keep rewriting your headline until these
people instantly "get it!"
Make your headline pass the "Shortcut Test"
Imagine all you were allowed to do was run your headline plus a
toll-free number... as a classified ad. Ask yourself this
question: Would it generate inquiries for you in that form?
I'll give you an example from my own business. I'm taking the
headline and subheadline from a long-copy print promotion for my
product called Killer Copy Tactics:
Money-Making Secrets Every Business Owner Needs
For years, sales copywriting experts have quietly made millions
with these little-known secrets. Now you can use this
information yourself. Call (000) 000-0000
I used this example for purposes of illustration. Read it
again, and ask yourself if these words alone, printed in the
right location, wouldn't prompt qualified prospects to call for
more information?
Killer Copy Point: Put your headline and subheadline through
the Shortcut Test. Make sure that these words alone plus a
toll-free number are likely to generate a response from
qualified prospects.
The art of writing headlines is a special skill well worth the
time and effort it takes to develop. There are many known
statistics in direct marketing that bear repeating here:
· Five times as many people read the headline as read the ad or
letter.
· Changes in headlines have produced documented increases in
sales of 200%, 500% and, in one extreme case, 1,850% more sales!
· It's a good idea to write 15 or 20 headlines for your letter
or ad, and use the "leftover" headlines as part of the selling
copy itself.
Become a student of headlines and a connoisseur of great
headlines. Collect them, think about them, practice writing
them. The reward for your efforts will show up every time you
get another order or inquiry that you never would have gotten if
you didn't make the effort!
(c) 2000 David Garfinkel. All rights reserved. David Garfinkel
is widely recognized by many "marketing gurus" as their secret
weapon. That is, he is known as "The World's Greatest
Copywriting Coach"; because, he can, like no other, teach you
how to turn words into cash. David is also the author and
narrator of Killer Copy Tactics, the Web's first and only
totally interactive audio/visual learning system for writing
killer sales copy. You can learn more about this course at:
http://foreverweb.com/cgi-foreverweb/tk_kct.cgi?dgasub2
/////////////////////////////////////////////////////
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/////////////////////////////////////////////////////////////////
^^^^^^^ADVERTISING WITH THE ONLINE EXCHANGE^^^^^^^^^^
Blast your AD to over 24,000 people who are just waiting to see
what you have to offer.
Ezine advertising is KNOWN as the most effective way
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Many Ad packages are available to fit everyone needs
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When you Advertise with The OnLine Exchange,
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Weekly drawings with the Winner announced
in our Ezine.
Don't delay...advertise with US today!!!
http://www.marketingtrendz.com/advertising.htm
/////////////////////////////////////////////////////////////
^^^CONTACT INFORMATION^^^
Editor: Debbie Solomon
Publisher: Sara Hardy
Owners and creators of
MarketingTrendz &
The OnLine Exchange Ezine
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
mtrendz@cs.com
admin@marketingtrendz.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
MarketingTrendz must respond to change in market conditions, it should not
be interpreted to be a commitment on the part of MarketingTrendz and
MarketingTrendz cannot guarantee the accuracy of any information presented
after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED "AS IS"
WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,
INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the use of this
document.
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