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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

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~WELCOME to the Newest Edition of The OnLine Exchange Ezine.
This issue is filled with comprehensive information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)



ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. 

-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

(c) Online Exchange Edition....May 8, 2000

-=*=--=*=--=*=--=*=--=*=--=*=--=*=--=*=--

IN THIS ISSUE:

~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** PACK SOME POWER IN YOUR AD COPY

~  "TOP Pick" Classified Ads

~  Business Know-How * Search Engine Spamming - Don't Go There!

~  ADVERTISE Today With The OnLine Exchange E-Zine

~  This Week's*** Vacation Giveaway "CONTEST WINNER" is.....

~  The "Encouragement" Exchange

~  A Word From The Editors *

~  Removal Instructions

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FEATURE ARTICLE*

PACK SOME POWER IN YOUR AD COPY
by debbie solomon & sara hardy



Are you having trouble writing your AD copy?
Are your ads pulling in sales?
Do your Ads get any attention?

These are all big concerns when marketing your business online.
The HARDEST part of marketing is writing an AD copy that will
draw attention to your business. Most people just write an AD
about their product, explaining what it is and adding the URL
on the bottom. This type of Ad will get you no where.

On a normal basis, you only have a very limited amount of space
to "Get To The Point". So in order to Pack some Power into your
Ad copy, and draw the attention of the reader, try some of these
helpful tips:

Start at the TOP. The first line. This is your POWERLINE.
This is what will draw the attention of the reader to even
consider reading further.
*Use ALL CAPS, just in your HEADLINE (I like to call it
the PowerLine).
*The biggest attention-getter I see, is using your powerline
as a Question. Ask the question that your product or site can answer.
*Visualize a person reading this first line and think of what it
is that will make a person read on.

Example:
My main product line is a Marketing Workshop, that teaches
people step by step the essential tools and resources of
marketing online. My website involves various types of
Marketing tools and strategies that will help people market their
business more efficiently. My PowerLine can be something like:

DO YOU WANT YOUR BUSINESS TO BE PROFITABLE & SUCCESSFUL?

Well, anyone who is looking to increase their marketing potential and want
their business to be more profitable will read on.

Next, is the rest of AD. You must remember, you do not need LENGTH to
get to the point. You need POWER WORDS. The most powerful word
in any AD copy is BENEFIT. What will the reader benefit by your business?
Who cares how long you or the company has been in business?
Who cares about the history of the business itself?
These are things people will read about once they get to your site.
Your AD is to get peoples attention and get them to visit your site.
Let your web site do the rest.

You need to realize that your AD is to get people to your site. NOT to
sell your product right off the bat. An Ad cannot do that. An AD is an
invitation.

The body of your AD must reap the benefits people will receive once
they visit your site.

Example:
As stated above, you see my PowerLine. That is to entice the people to
read on. Now for a short invitation that is packed with power:

"Find Out What is HOT and What is NOT in today's Marketing World."
Benefit Your Marketing Strategies today!
The SOLUTION to Successful Marketing Starts Here....
http://www.marketingtrendz.com


This Ad is a total of 5 lines. It gets to the point. The benefit people
will receive is obvious... When they visit this site, they will receive
the benefits of how to successfully market their business online.

No one said it would be easy to come up with an AD that is packed
with power. You need to:

* Visualize
* Use Your imagination
* Be Creative

...And most of all trust your product or service. Do you know your product
or service will sell? and what benefits will
people receive when using your product or service?

When you watch TV, do you pay attention to the commercials?
These commercials are ADs, just like yours.
They have the advantage of Visualation. Our ADs don't.
But listen to the wording of these Ads. They all have a PowerLine, an
attention
grabber. Really start listening to the commercials, and more ideas will come
to
mind on how to really PACK your AD with POWER
You can also start critiquing what commercials are effective and which ones
are not.
This will also guide you when you write your ad copy.

Your Ad copy is everything. This is what brings people to your site. People
want excitement in what they read. Give it to them. Let them know what is in
store for them if they visit your site. Let them know they will benefit from
it.

A PowerPacked Ad copy is the ONLY answer to driving people to your Site!
By using this wisely and putting thought into it, you are sure to see
results.

*******************************************
Written by Debbie Solomon & Sara Hardy
The creators of the World Renowned MarketingTrendz Workshop.
Author of 2 Business Building E-Books
And also the Owner of the Top Rated OnLine Exchange Ezine.
Visit me at:
http://www.marketingtrendz.com
mtrendz@cs.com
"Subscribe to our FREE Ezine and you will automatically
Enter our Monthly Drawing for a FREE Vacation Getaway for 2 with a
choice of 20 destinations to choose from."
********************************************

//////////////////////////////////////////////////////////////////


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///////////////////////////////////////////////////

**BUSINESS KNOW-HOW**

Search Engine Spamming - Don't Go There!
Copyright 2000 by Willie Crawford

In the quest for more traffic, some people do anything
they can think of to get a higher search engine listing.
They reason that a higher listing will bring in more
traffic, and it usually does.  However, there are some
things that MAY only temporarily boost your search engine
rankings, and also MAY get you banned from some search
engines altogether.  If you use these techniques, just
when your campaign is ready to take off, you will find
your pages removed from the listings completely.  What
are some of the things that you should not be doing if
you want your search engine listings to aid your long-term
business growth? What are some of the things considered
spamming the search engines?

- Keyword stuffing. This is putting your keywords on your
page over and over again in hopes that it will be ranked
higher for that keyword.  There was a time when you could
insert a section into an html page that just repeated a
keyword hundreds of time. This made that page seem to be
more about that keyword and it did help in ranking for
that keyword. Now, search engines look for this and ban
such pages.

- Listing unrelated keywords.  There are many programs,
and many sites, that will tell you what the most
popular keywords being search on are at any given time.
Some people add these keywords to their metatags in hope
of capturing some of the traffic researching that topic.
Putting keywords in your metatags that have nothing to do
with your website will get your pages banned.  The search
engines check for this.  Your competition checks for this
 - and WILL report you.  Surfers who go to your webpage in
search of a topic only to see that your site is about
something else will also complain loudly to the search
engines.  The search engines want their users to be happy
since that's part of how a search engine gets repeat
users and earns money. When a user complains about a site
defeating the search engines purpose, the search engine is
inclined to respond - by removing your page and perhaps
even your entire domain from their database.

- Using invisible text. Text that is the same color or
very similar to a webpages background is invisible to the
surfer but not to search engine spiders. This is another
way used to stuff extra words into a page to up its
ranking for a given term.  It has the same effect as
keyword stuffing listed above. Many search engines now
look for this questionable practice.

- Using very tiny text. Using text so tiny that your
average webpage viewer cannot see it has the same effect
as using invisible text. For that reason, many search
engines consider it spamming and do ban such pages.

- Using nonsensical text.  Another way to pack your
target keywords phrases into a page is to add them to
sentences. If you try to weave your keywords into a
sentence too many times it will not read logically.
There are people who will use a phrase numerous times
in a completely nonsensical sentence. Their competition
and surfers coming across these pages will report such
pages to the search engines and they will be removed.
Some search engines also check for pages where the
same words appear on the page a disproportionate
number of times.  These pages are ranked lower than
"normal" pages.

- Pages with quick refreshes or redirects.  Some pages
can be designed to rank well with a search engine but
aren't appealing to the human reader. Designers seek to
get around this by using a page that will rank high
with the search engines and then after a surfer
clicksthru, rapidly redirect the surfer to a page that
reads better. If the second page provides the surfer with
what he is searching for, many would argue that there is
nothing wrong with this use of a redirect.  After all,
the surfer did find information on the topic he was
researching.

Redirects can also be used to get people searching for
one topic to visit a site on another topic. Some sites
have been promoted offering information on a hot topic,
but having pages that quickly redirect the surfer to
unrelated pages that the webpage creator wants him
to visit. Adult websites have been known to use this
technique for example. The thinking is that a certain
percentage of those mislead or misdirected to visit a
site will have an interest in what the site sells.
Being tricked in this fashion upsets a lot of surfers
and will get a site removed from the search engine
listings.  This is a big part of why webpages with html
code quickly redirecting surfers are not indexed by some
search engines.

- Too many, too similar pages . Some search engines will
penalize a domain that submits too many pages that have
essentially the same content. They want their users to
get a wide variety of choices. A site that is successful
in submitting many very similar pages that then take up
the entire first page of returns at a search engine has
defeated the very purpose of the search engine. Some
search engines get around this by  bundling all returns
from a given site for a specific term under one listing.
Other engines simply remove sites that submit too many
pages that are too similar.  This is also an area where
competitors will complain about unethical practices and
get a site banned.


- Oversubmission.  Search engines take anywhere from 1
day to over 2 months to index a site. Some will spider
most of a site with just the submission of a single page.
Submitting a site too frequently, or submitting too many
pages from a given domain, only serves to bog down the
search engine spiders or human reviewers.  Many spiders
go back and reindex your pages at differing intervals
automatically. Over submitting makes it more  difficult
for the search engines to do their jobs, garbage up the
database, and can get a domain  removed altogether. Many
search engines spider the homepage first, and then go
back and spider other pages of the site weeks or even
months later.  To be sure a specific page is indexed,
it is important to submit that page (when allowed). Just
be careful not to oversubmit.

The techniques listed above are techniques used in the
past with some success in getting a good search engine
listing. Most of these are screened against now to
protect the usefulness of the search engines. Doing
things to make a search engine less useful harms that
search engines long-term viability.  The search engines
have to fight back to survive. They fight back by setting
up filters to look for these questionable techniques. At
the same time, your competitors and search engine users
are looking for those who use these questionable
techniques. They will also complain to the engines and
get domains removed.  If you are hoping to have people
find your site by using search engines, remember, they
can't find you if you have been removed from the database.

 --------------------------------

Willie Crawford is a search engine optimization and
promotion specialist. For more on building your internet
based business, building your mailing list, and promoting
your site visit <http://williecrawford.com> now.

////////////////////////////////////////////////////////

ADVERTISING with The OnLine Exchange E-Zine

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//////////////////////////////////////////


**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «


Confidence

Confidence and courage come
through preparation and practice.

Source Unknown


»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

///////////////////////////////////////////////////

A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.

Our workshop has become a very essential tool to
many marketers on the internet and it is going very well.
However, many of our subscribers had brought to our
attention that they cannot afford the one-time registration
fee of $199, but would very much like to join, if they could.

As may of you know, we always listen to our readers advice,
and take all situations into consideration.

SO....Look what we have come up with in order to accommodate
EVERYONE!!!

We have adapted our workshop to better fit different
sizes of marketing budgets.
Now you can register for a 30-day membership
that includes all the advantages our One-time members enjoy,
only for a month at a time!
This workshop takes you step-by-step
through all the imperative lessons
of marketing on the internet.
Learn helpful aspects about the internet,
from creating a link to setting up a domain.
Ultimately, we will help you expand your understanding
of how to make the Internet work for you!
Being able to better use the Power of the internet
is the key to SUCCESS, but the next step is up to YOU!
Register now at
http://www.marketingtrendz.com
at the "Workshop Registration" Link.

ALSO, We want to thank List-a-day
for their nice review of our ezine.
You can read it at http://list-a-day.com/listaday-biz/20000502.html
Check out their site while visiting, it is top notch!
But mostly, we wanted to thank you, our supporters,
for helping to make us what we are today!
All of your comments and concerns help keep us on our toes
to do our utmost in furnishing you with success building information.
We really appreciate it!


If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com

=================================================

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE AND FREEDOM FROM INFRINGEMENT.
The user assumes the entire risk as to the accuracy and the us of this
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