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THE ONLINE EXCHANGE EZINE...MORNING EDITION
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992
Featured by Our **LEADING SPONSOR** :
"VACATION IDEAS"
If you are Really Concerned about increasing traffic to your site,
We personally recommend Vacation Ideas as the most
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~WELCOME to Our Special DOUBLE EDITION of the OnLine Exchange
Ezine. This double edition is packed full of helpful information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. If you think this morning's edition is good, just wait until
you read our EVENING Edition.
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... April 24, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ Feature Article * FIVE POINT PLAN FOR PROMOTION
~ "Top Pick" Classified Ads
~ Business Know-How * CREATING YOUR OWN PRODUCT FOR PROFIT!
~ "ADVERTISING" with The OnLine Exchange Ezine
~ The WINNER of Our Vacation Getaway Contest is........
~ HOT TIP Marketing Tool
~ The "Encouragement" Exchange
~ A Word From The Editors
~ Removal Instructions
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FEATURE ARTICLE*
FIVE POINT PLAN FOR PROMOTION
By Pamela Heywood
There are no secrets: there are no magic formulas. Forget
about making money fast while you sleep. Sure, you can
automate processes so that your business continues to operate
while you are snoring away, but there is no substitute for
your initial application and hard work.
That's the bad news. The good news is that it isn't difficult.
The even better news is that most of it can be done for FREE.
OK, assuming that you have built a website appropriate to your
business (no, one of those self-replicating ones will NOT
do!) and that you are publishing a regular ezine. Both need
content: both need quality, but there's plenty of help out
there to achieve it.
Now what you need is traffic, or in less technical terms,
people looking at your site, your business, what you have
to offer.
How?
Every single day we are bombarded with plans and schemes
which claim to beat the system, drive masses of traffic to
your site, make you rich overnight, all your dreams come
true so that you'll live happily ever after. All similarities
to a fairy-tale are decidedly intentional.
It is confusing. Where do you start?
Now I am not saying that these things don't work, except
the ones which are undoubtedly scams! Generally, every single
one will give you some benefit, some link out there, but
no single one is the magic answer. No matter what they claim.
Doing them all will take time, but if you work through
methodically, each and every one will help you in some way.
So to eliminate some of the confusion, here is my Five Point
Plan for organising your promotion and traffic building
efforts. It isn't the be-all and end-all either, but it is
a good, organised start to a regular process. Incorporate
one item from each step each and every single day and you
will keep making a little progress and after a while it becomes
self-perpetuating.
Build subscribers to your newsletter and keep sending them
back to your site for something; offers, content, freebies.
These will be your best customers: your best sales force.
Concentrate on building rapport with them and above all make
it real easy for them to recommend your site. Consider
http://recommend-it.com and give them an
incentive for doing so.
Submit to search engines once a month. Your daily chore is
to ensure that your site is fresh, your META tags in place,
your links live, etc. I recommend http://SelfPromotion.com
You can use it for FREE or pay a small amount to have your
details kept in the system to simplify repeat submissions.
You will find all the information and guidance you'll ever
need right there and this service works. You get listed.
Concentrate on getting reciprocal links with other sites
which are similar to and complimentary to yours. There are
specialist directories for finding people who want to swap
links, try http://www.swap-resources.com
or use the search
engines and find out who is linked to your competitors. Write
and propose swaps to the webmasters. You'll get as much, if
not more, targeted traffic from these links than you will
from the search engines, plus having links back to your site
will improve your ranking on the latter because of the way
the link-popularity algorithms work. Make sure those who link
to you are listed on the search engines. Do it for them if
they are not.
Once a day, submit to one links network, classifieds or FFA
network or some such similar entity. Again, this takes a few
moments and is a no-brainer. It won't get you direct traffic
because mostly no-one sees them, but it does help keep those
links topped up to improve your rankings.
Repeat steps 1-4 incessantly.
-------
Pamela Heywood is webmistress of http://www.tucats-design.com
where you will find services and resources for building,
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Find out why TuCats is Purr-fect! You can also subscribe
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//////////////////////////////////////////////////////////////
BUSINESS KNOW-HOW*
Creating Your Own Product For Profit!
(c) by Wes Blaylock
Creating a product is much easier than people think it
is. A lot of people have been on the net a long time and
are still marketing affiliate programs. Although I have
nothing against affiliate programs, I just think it would
be much more profitable for you if you created your own
product and started your own affiliate program.
Think about how hard you work for that affiliate program
you are promoting. Now don't you wish you had somebody like
you promoting YOUR product? I bet you do. Look how far Cory
Rudl came. He created a $27 book. He learned how to sell
his book and then came out with a marketing course. He now
has one of the most successful affiliate programs on the
net. Thousands of people advertise his site for him
everyday. Can you create something worth $27?
So how do you create your own product? Well ask
yourself what you are good at. Can you cook? Are you a good
speaker? Do you really know how to save money? What are you
good at? If you have one thing you are really good at that
other people would be interested in, you can have a great
product.
If you don't have anything your good at, then think of
friends that you have that are good at something. Here's an
example: I can't cook worth a hoot, but my mom is one great
cook and I have 2 friends that are head chefs in good
restaurants. Right now I have them working on a Kitchen
Tips booklet. Now this won't sell for much, but it is a 2
step process.
I would sell the tips booklet for about $5 and make a $3
profit on each book. The plan is to sell them by the
hundreds and keep every customer's address. Once I have a
big enough database, I come out with a cookbook from my
friends and mom that sells for $39. See where i'm going
here? If they bought a $5 info packed tips booklet, they
might think,Wow I wonder how much great info I would get
for $39.
Creating a book isn't the only way to go. If you know
somebody that has a great talent in a specific field, do
an interview with him/her and record it. Now you have audio
tapes.
Have somebody else build you a product. There are plenty of
programmers out there that would build you something you
could sell, as long as the programmer gets some money out of
it. Either buy the resell rights, or give him/her a
percentage of every product out the door.
I knew a guy who used to go to business seminars every
weekend. He kept telling me how good they were and that if
only he could have their information in a book, he could
sell it and make a fortune. Well I told him to go buy some
video equipment and get to the seminar early. I told him to
ask the speaker if he could video tape the seminar,
duplicate it, and resell it. He did and the speaker said yes
but I want 20% of all profits. That's pretty reasonable if
you ask me. They wrote up a quick contract and there he
was, sitting in the back of the seminar with his video
camera. He made 2, two hour tapes on business building and
sold them for $69.
Think you could gather up enough info to charge for a
monthly newsletter? You could become your own internet
researcher and put together a 2 page report on a specific
topic in a niche market. You don't actually have to know
anything, you just have to find information about that
specific topic and make sure that it is something people
want to know about. You could charge $1 per month for a
subscription. You might be saying, 1 dollar, is that it?
Think if you had just a few thousand subscribers at $1
per month! That's not bad at all for writing about something
you like.
This is just the tip of the iceberg when creating your own
product. So reread this article and think of a product you
could make that people would want. Now get off your butt
and put it into action. You will thank me later.
See you at the bank,
Wes Blaylock
Wes Blaylock is the publisher of The Marketers Pick Newsletter!
Discover the latest and greatest internet marketing techniques
and strategies by receiving your free subscription! Subscribe
at http://www.muchsuccess.com today!
****************************************************************************
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you are automatically eligible to Win a FREE
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Congratulations and Best of Luck with
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And Most of all....Enjoy Your Vacation!!!
****************************************************************************
HOT TIP ==> MARKETING TOOL**
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//////////////////////////////////////////////////////
**THE ENCOURAGEMENT EXCHANGE**
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@
«
Vision
Keep your feet on the ground and
keep reaching for the stars.
Casey Kasem
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@
«
**********************************************************
A Word From The Editors:
We hope you have enjoyed this issue of the
Online Exchange Ezine.
We would like to welcome all our New Subscribers.
Now that TAX time is over, it is time we really get
our thinking caps on and really create a plan-of-action
in order to continually increase our business.
My mind is constantly at work thinking of new
and innovative ideas that would really compliment
my current business. Maybe the fact that it is
spring time and all the flowers are at bloom, it
seems like a whole fresh new start. I am re-organizing
my advertising campaign, with all new captivating
ADs and headlines, researching other businesses
for possible joint venture, it just does not stop.
And guess what....that is the reason why my
business is slowly becoming very successful....
I NEVER STOP PLANNING!!!
We are always striving to bring you the most
informative and up-to-date information that will
be most beneficial to you and your business.
If there is anything you would like to see more of in our
ezine, or any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
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