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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

Make Sure to Visit our LEADING SPONSOR:
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~WELCOME to the Newest Edition of The OnLine Exchange Ezine.
This issue is packed full of comprehensive information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)

*************************************************************

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... April 17, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:
~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** HOW TO CREATE MULTIPLE STREAMS OF INCOME

~  "TOP Pick" Classified Ads

~  Business Know-How *  PLAN YOUR WORK

~  ADVERTISE Today With The OnLine Exchange E-Zine

~  This Week's*** Vacation Giveaway "CONTEST WINNER" is.....

~  The "Encouragement" Exchange

~  A Word From The Editors * The Bad Seed of Greed

~  Removal Instructions

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FEATURE ARTICLE*

"How to Generate Multiple Streams of Revenue from Your
Online Business"

by Marc Goldman
  
The biggest mistake that people who run an online business
make is to rely on only one product or service as their sole
source of income.

Don't get me wrong, if that one product or service is
providing you with all the income you need or desire, then
by all means continue on that path. However, most people who
make their living on the web do so by maintaining several
profitable revenue streams that bring in a steady and
dependable flow of income.

This does not mean that you have to develop several of your
own products and/or services. There are many other ways to
find additional sources of income, some are right under your
nose.

1. Sell advertising space: If you publish an opt-in
newsletter you already have an extremely powerful vehicle
for reaching a target market. If you have 1,000+
subscribers you could begin selling advertising space in
your publication. As soon as those wishing to target the
same market are made aware of your newsletter offers to
purchase ad space will begin to flow in. Some newsletters
with high circulations (over 15,000 subscribers) bring in
anywhere from $1,000-$10,000 a month just from selling ad
space in their ezines.

TIP - In order to make potential advertisers aware of your
newsletter and the advertising packages you offer, you
should make sure your newsletter is listed in the 40 or 50
ezine directories available on the web.

You can also generate a revenue stream by offering banner
advertising space on your website. This is one of the
easiest types of online advertising to sell. You simply
need to install banner ad serving software and provide
advertisers with a way to track their ad campaigns and
measure their effectiveness. If you do not wish to go
through the trouble of setting this up and managing it on
your own, you can use the services of a third party company
such as Doubleclick. They specialize in bringing together
advertisers and websites offering ad space for sale.

2. Joint Venture: Form strategic joint ventures with other
websites or newsletter publishers who offer a non
competitive product or service that your audience would be
interested in. One of the simplest joint ventures, albeit
not the only one, is to participate in other peoples
affiliate programs and make a personal recommendation of
their product/service to your audience and both parties
reap the benefits.

Here are some tips to help you develop the most effective
joint ventures possible:

a. Be very selective in what you recommend to your audience
(i.e. customers, subscribers and website visitors). If your
website is cluttered with banner ads for several different
products or you send out solo mailings endorsing a new
affiliate program to your subscribers every other day, you
decrease your credibility which in turn decreases the
effectiveness of your endorsements. This naturally lessens
your profit potential. Remember, you always want to
maintain the trust you've built up with your audience
especially since it has been proven to be easier to sell to
your existing customers than it is to someone who has never
before had dealings with you.

Therefore, you must always try to be as selective as
possible when forming your joint ventures. Carefully
examine the affiliate programs and other products and
services you endorse to insure that your audience can
definitely benefit from them. Do not think solely of your
bank account. This way your personal recommendations will
carry a lot more weight with the people who trust your
opinion. This is how people really make money with joint
ventures.

b. If you wish to create a joint venture with someone who
does not offer an affiliate program but offers a high
quality product or service, you should not hesitate to
approach them and offer to market their products/services
to your audience in exchange for a share of the profits.
Keep in mind that not everyone will respond to your offer
and the ones who do may not fully understand the concept or
the potential power of joint ventures.

Patience and some time spent educating your prospective
partners will go a long way here. Make them aware that joint
ventures are win/win situations. Many of your joint venture
partners may also be looking for additional revenue streams.
If you own your own products/services you can offer
potential joint venture partners the ability to recommend
them to their audience for a split of the profits. We have
used this joint venture technique to promote our

http://www.goldbar.net/yoap/d.cgi?index-1003 Ultimate
Marketers Resource to a much wider audience than we would
have reached on our own.

3. Consider purchasing reseller or reprint rights for
software or information that your target audience would be
interested in. For example, if you have a website or
newsletter that focuses on stock market information you can
look for software that helps your audience track their
portfolio and analyze stock trends. Try to make a deal with
the software developer to resell his software to your
audience. Many of the developers on the web offer various
reseller programs and opportunities where you can purchase
several copies of their program at wholesale and then resell
them at whatever price you choose.

Reprint rights involves purchasing the rights or ability to
sell someone else's information (ebooks, books, manuals,
website content, etc.) for full profit. However, at no time
do you take credit for creating the material. As long as
you pay the one time fee you can then sell that information
for whatever price you choose to your audience.
This is one vehicle that many folks in the Direct Marketing
business use on a regular basis to generate a very
profitable revenue stream.

4. Consider other non-traditional methods for earning
revenue from your online business. For example, if you
spend quite a bit of time online running your business you
could join a program that pays you to be online.
For example, Alladvantage

http://www.alladvantage.com/go.asp?refid=LCK128 offers
a free to join service that pays you to place a small
toolbar on your website and receive banner ads while you
are connected to the internet. This will not make you a
millionaire but it will provide you with a real and
consistent flow of money that can be considered an
additional revenue stream.

When you open your eyes to the potential income
opportunities that exist online and you set up several
streams of revenue then you can begin to expect a
constant and predictable flow of income from your online

-----

Article by Marc Goldman, Goldbar Enterprises
subscribe to The Marketers Resource Weekly:
The Free Internet Marketing Resource for the New
Millennium. Subscribe at http://www.goldbar.net
Discover the exclusive members only website that
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###############################################################

**BUSINESS KNOW-HOW**


PLAN YOUR WORK...WORK YOUR PLAN...
AND SUBSTITUTE BY PRIORITY
                   
Whether you are a one-income or two-income family and
especially if you are a self-employed person, planning your work
is critical to your success. Career individuals usually have set goals.
The action plan for their achievement is the critical part.
What is it going to take for you to achieve your desired end result?
What do you need to accomplish in the days, weeks,
months and years ahead to get where you want to be?
Going through life working without a plan is like
taking a cross-country trip without a map.

PLAN YOUR WORK

1. Set goals for yourself.
2. Write all your goals down on paper.
3. Next, create an ACTION plan for accomplishing your goals.
4. Write down your Action Plan.

Include as much information as you can, even down to the hour.
Include the work you know you will do,
but also include the work that you know you "should" do but usually don't.  
Remember to include your fun and recreational time as well. 
All of this work will reveal results.
Write down the results you know you will achieve
and you have "planned your work."

WORK YOUR PLAN

Now, "work your plan."  On a daily basis,
do all the things you've planned on doing.
There will be occasions when you don't FEEL like doing your work.  
So then how does the professional journalist write the article when
he doesn't FEEL like writing the article? HE WRITES THE ARTICLE!
Working your plan sometimes means
working when you don't feel like it. 
Make working your plan a habit.
Make a habit out of getting things done and doing them now.

SUBSTITUTE BY PRIORITY

There will, of course, be times in which circumstances require
your immediate attention.
Clearly, these situations become priorities.
However, once your priorities are taken care of,
it's back to work. 
Make all necessary adjustments
and get back to work on your action plan.

Plan your work, work your plan and substitute by priority. . .
making this strategy a habit will bring you great rewards
in your business endeavors and lifetime achievements.

_________
Article by Lucille Whiting, owner of the All-Mortgage-Services.com
web site at http://www.all-mortgage-services.com/jump/index.shtml,
a web site that helps people pick a mortgage to suite their financial needs.
Visit her web site and secure the funding you need today!
 
Copyright 2000, Lucille Whiting, All Rights Reserved Worldwide

*****************************************************************
The Online Exchange Presents:
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*********************************************************************



**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

Advice

It takes a great man to give
sound advice tactfully, but a
greater one to accept it graciously.

J. C. Macaulay

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.
Our Vacation Giveaway Contest is going very well,
and we hope you enjoy our advertising contest.

We are all in the same boat.  We are fighting
to succeed in our own business.  This means
we must all stick together and always offer
help and assistance.  I see so much greed
it is not funny.  Well, I am a firm believer that
greed is the quickest way to fail.  You lose respect
of all the other business entrepreneurs, and if you
are greedy with one person, the word will spread
like wildfire and your name and business will be
scarred for life. 

We must all stick together.  Helpful hints, suggestions,
offer of assistance is all in good nature and always
welcomed by people who care to share.

Some people will try to take advantage, for there
are always a few bad apples in every bunch.  But
just remember...a giving person always comes
out ahead in the end.  Greed is a bad seed and
nothing will ever grow and flourish from it.

If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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The information contained in this document represents the current
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Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
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INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
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