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THE ONLINE EXCHANGE EZINE...
~ A TOP Rated, World Renowned Ezine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992

Make Sure to Visit our LEADING SPONSOR:
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~WELCOME to the Newest Edition of The OnLine Exchange Ezine.
This issue is packed full of comprehensive information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. (To review more business tips, go to :
http://www.marketingtrendz.com/archives.htm)

*************************************************************

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... April 10, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:
~  Our Top 4 Stars~~"Sponsors in the Spotlight"

~  **Feature Article** TRUE SUCCESS

~  "TOP Pick" Classified Ads

~  Business Know-How *  HOW TO WRITE EMAIL MESSAGES THAT GET READ!

~  ADVERTISE Today With The OnLine Exchange E-Zine

~  This Week's*** Vacation Giveaway "CONTEST WINNER" is.....

~  The "Encouragement" Exchange

~  A Word From The Editors * Rambling on Spamming

~  Removal Instructions

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FEATURE ARTICLE*

TRUE SUCCESS
by Debbie Solomon
http://www.marketingtrendz.com


The FACT is:
Business on the internet is one of the most
competitive concepts in the marketing world today.
It is attractive, inexpensive and supplies us with
the most lucrative marketing edge any business could
endure.  However, it is SO competitive that it is a constant
up hill battle to stay on top and sustain that leading edge.

Well, the fact is,
being on top does not mean you are successful.
Success means you are achieving your goals.
Success means;
your dreams are coming true
you are making enough to pay your bills
and maybe even enjoy a vacation
you enjoy your business and what you are doing with your life.

If these are the goals you want to achieve
in a successful business, then you are realistic and logical.
Face it:  most of us in the internet business
will not become wealthy.
What most of us will have is True Success;
A business we can support our families with
and something we enjoy doing.

Here are a Few Facts you must remember for True Success:

**You do not have to have a unique product, but you have to have
     a unique style.

** Have a presence.
    A business without a website is basically doomed
    from the beginning.
    People need a place to go to research your product or service.
    Give them that chance.

**  A personal Customer service attitude.
     It doesn't hurt to give a little,
     and never think you are above anyone.

**  Try, Try and try again.  What ever you do, don't give up.
     One venture may not work.  It doesn't mean you can't do it.
     You just have to find your niche.
     If you are serious about it, you will succeed.

Though competition is extremely high,
it does not mean that it is impossible
to achieve what is rightfully yours.
It took me 3 business ventures to find
out what I was good at, what I knew most about,
and what I enjoyed.

Take the advice of others.  Let others help you out.
Always be a teacher, and always be teachable.
You will never know it all, but you will continue
to know it.

True Success does not mean millions of dollars.
It means happiness, stability and satisfaction.
Do what you love and love what you do.
Then you are truly a Success.

*******************************************
Written by Debbie Solomon
The creator of the World Renowned MarketingTrendz Workshop.

Author of 2 Business Building E-Books
And also the Owner of the Top Rated OnLine Exchange Ezine.
Visit me at:
http://www.marketingtrendz.com
"Subscribe to our FREE Ezine and you will automatically
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choice of 20 destinations to choose from."
********************************************

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###############################################################

**BUSINESS KNOW-HOW**


HOW TO WRITE EMAIL MESSAGES THAT GET READ!
   By Jim Turner (c) 2000
====================================================


Email is a very effective tool for promoting and
selling your products online. You can contact many
prospects at once using non-spam techniques, for very
little money. You can target your message to those
most likely to buy what you have to offer.

But many marketers are making crucial mistakes daily!
I see them in my inbox, as I'm sure you do also. Here
are some tips for getting more prospects to at least
read your message and not put it into file "13."


(1) Use a Killer Benefit in the Subject Line.

This is one of the most under-utilized techniques that
I witness on a daily basis. You must grab the readers
attention with your subject line. This is done by
telling the reader what's in it for them;  what
problem(s) are you going to solve for the reader. It
should be constructed like a a short attention
grabbing, curiosity arousing outer envelope teaser
used in the offline world. Don't forget that you are
competing with all the other messages in your readers
inbox list. Keep it brief and to the point. Try to use
no more than 30 characters. If you have the capability
with your software, use the person's first name in the
subject line. This is powerful! Most folks love to see
their name in print.


(2) Make Use of the "FROM" Line.

The "FROM" line identifies you as the sender if you're
mailing to your opt-in list. If you're mailing to a
rented list, you might want to use the list owner as
the sender. This is very effective with opt-in lists
where the list owner has a good relationship with its
members. If you're sending out your ezine, you may
want to use the name of your ezine in the "FROM" line.
I use my own name in this field. My list members
recognize my name, so it has a better chance of being
opened among all the other messages.


(3) Use the Word FREE with Extreme Caution.

Although you hear a lot about the power of the word
FREE and the impact that it can have in your
advertising, you need to be discrete in how you use it
in your email messages. Many people see the word FREE
as a tip-off to spam messages. You should avoid using
it in your SUBJECT line. The reason is the "spam
filter" software some Internet users have installed to
screen their email. These filters eliminate incoming
email and many identify any message with FREE in the
SUBJECT line as promotional.


(4) Use Powerful Copywriting!

Lead off your message with a benefit-rich headline or
lead-in sentence. Try to capture your readers
attention immediately. You have only a split second to
get their attention before they hit the DELETE key and
move on to the next message. Give the reader a
mini-version of your complete message. Tell them what
your offer is and give them a reason to CLICK on
something very quickly, such as an email address or a
URL that has more information about your offer. After
the first paragraph, provide your complete offer in
terms of features, benefits, testimonials and any
other information that you feel will help the reader
make a decision. Close by repeating your offer and
asking for a response now!


(5) Use Lots of White Space.

Use wide margins. It's very difficult to read across
the full width of a computer monitor. The ideal line
width is 55 to 60 characters. Avoid the weird looking
line wraps that result from not using hard returns at
the end of each line. Insert double spaces between
paragraphs and titles.


(6) Avoid ALL CAPS!

This can be very annoying to your reader. It's
difficult to read and in the online community, all
caps give the impression that you're shouting at the
reader. You can use all caps in certain cases, such as
in titles and subjects and to emphasize certain key
words.


(7) Project the Right Tone.

Don't try to "sell" the reader. No one wants to be
"sold," they want to be helped. Be sure that you
appear to be friendly, helpful, and educational. Do
not use the hard sell approach. Hype is becoming
ineffective, people have seen too much of it. All they
want to know is how you're going to help them solve
their problem.


(8) Give Them a Way Out!

Always include a means for the reader to opt-out. It
can help you avoid getting flamed by people who feel
they have been spammed by you. Even if it's your
opt-in list that you're emailing, it's an expected
courtesy that you provide the recipient with a way to
prevent further promotional emails from being sent to
them. You can include a statement at the bottom of
your message that simply says, "We respect your time
and privacy, and pledge not to abuse this privilege.
If you prefer not to receive further emails from
us of this type, please hit REPLY and put REMOVE in
the SUBJECT line.

==========================================
Jim is the Publisher of WebPROFIT Tips Newsletter and
author of the new manual "Online Moonlighting dotCOM"
that shows Internet marketers how to build multiple
streams of profits online while holding down a
full-time job. For more information, visit his Web
site at http://www.webprofitsource.com/ml.htm or
subscribe to his newsletter at
mailto:tips@webprofitsource.com

*****************************************************************
The Online Exchange Presents:
MAKE THE RIGHT CHOICE AND BE A WINNER!!!

ADVERTISE in The OnLine Exchange Ezine TODAY!
The Internet is Currently in its BIGGEST ADVERTISING
TIME of the YEAR!!!  And the competition is out there.

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And Most of all....Enjoy Your Vacation!!!

*********************************************************************



**THE ENCOURAGEMENT EXCHANGE**

»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «

One comes to believe whatever
one repeats to oneself sufficiently
often, whether the statement be true
or false.

It comes to be the dominating thought
in one's mind.

Robert Collier
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed this issue of the
Online Exchange Ezine.

We would like to welcome all our New Subscribers.
Our Vacation Giveaway Contest is going very well,
and we hope you enjoy our advertising contest.

Our Big Max Solo Spectacular went over so well.
We may even do it in another month or so again,
so keep your eyes peeled.

I just read another article today on Spamming.
It is so funny the controversy that this spamming causes.
Let me put it simple for you:
With all the tons of sales calls we get on a daily basis,
and all the junk mail we get in the mail everyday,
what is the big difference with spam? ALL of it
is unsolicited stuff.  But people actually think that
it is illegal to send spam and not illegal to send junk
mail through the mail, or for dozens of telemarketers
to call us everyday.

MY definition of real spam is this:
someone who constantly hounds you with the same email
over and over again and even when you say I am not interested
they still persist to send you the same email.  That is spam.

A couple months back a wrote a big article on spam.  The
feedback was phenomenal, and it was all positive except for
one person who is on a vendetta to stop spam.  Well good luck!
I am NOT a PRO spammer, but I am realistic, and I do
know that in this day in age on the internet, you need to expect
offers through email. I have ended up making quite a few
sales just by replying with my own ad.
You are a target, especially if you advertise your own
business.  Just keep the delete key handy and in all
honesty, it is a lot easier to delete junk mail from an email
box then it is to fill up my garbage can with flyers and run to the phone
every half hour to pick up these sales calls.

Don't make a mountain out of a mole hill.  This is
all part of business.

If there is anything you would like to see more of in our
ezine, or  any comments, questions, or
concerns you may have, please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,


Debbie Solomon and Sara Hardy
Owners and Creators of
MarketingTrendz &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current
view of MarketingTrendz on the issues discussed as of the date of
publication.
Because MarketingTrendz must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of
MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of
any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
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