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THE ONLINE EXCHANGE E-ZINE...EVENING EDITION
~ A TOP Rated, World Renowned E-zine with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
ISSN: 1528-3992
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~WELCOME to Our Special DOUBLE EDITION of the Online Exchange
E-zine. This double edition is packed full of helpful information that will
give you the Leading Edge on All the Marketing Techniques and Tools
of the Internet. If you thought this mornings edition was good, just wait
until
you see what THIS edition has in store for you.
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this e-zine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the E-zine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... April 3, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ Feature Article * FINDING YOUR TARGET MARKET ON THE WEB
~ "Top Pick" Classified Ads
~ Business Know-how * IS YOUR SITE FORMATTED FOR BUSINESS?
~ "ADVERTISING" with The Online Exchange E-zine
~ A Word From The Editors: Some Words of Wisdom
~ Removal Instructions
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FEATURE ARTICLE*
-------------------------------------------
Finding Your Target Market on the Web
By Martin Greening, martin@ezine-traffic.com
--------------------------------------------
One of the most common questions people new to
Internet business ask is, "Where do I find my
target market?" Most of these people know exactly
whom they want to sell their products/services to,
but they have no idea where to find them on the
Internet.
Most of the people selling online are offering a
good product or service, but many of them aren't
making any sales. What's the problem? It's not
their product. It's their marketing, specifically
where they are marketing.
Hundreds upon hundreds of Internet entrepreneurs
are making the very same mistakes every single day.
They are under the impression that placing their
URL on FFA link pages and submitting to billions
of search engines will attract tons of ready to
buy shoppers to their website. Could they be more
wrong!?
These tactics are kind of like trying to sell ice
to Eskimos. They have no need to buy ice when it's
all around them. The same is true for most of the
people who are attracted to these websites. They
have no need for what's there.
So how do you find your target audience? First of
all, you have to think like them. Put yourself in
the place of your customers. What do they want?
Where will they go looking for it online?
The obvious answer is search engines. Yahoo! isn't
the most visited website on the Internet for nothing.
But unless you're willing to spend months just trying
to get a top ranking, or pay someone big bucks to do
it for you, this isn't the best way to find your
audience.
Okay, we've ruled out search engines as the best
place to find your target market. What's the answer
then? Ezines and newsletters.
Why ezines and newsletters?
Why do people subscribe to an ezine? They're
interested in whatever the topic of the ezine
is. If it's about Internet marketing, then the
readers are interested in Internet marketing.
If you're marketing products designed for Internet
marketers, what better place to advertise than in
a publication with a subscriber base made up
completely of Internet marketers? All of them
are potential buyers. No longer are you trying
to sell ice to Eskimos, but to desert nomads
looking for ice!
Advertising in ezines and newsletters is very
effective and it works! There are millions of
subscribers around the world who are receiving
ezines on a regular basis because they are
interested in hearing what the publisher has to say.
So how do you place an ad in an ezine targeted to
your audience?
First you have to find an ezine whose topic matches
your target market. There are several searchable
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http://www.ezineadsource.com
So check them out, find a targeted ezine (maybe
this one?), and place an ad! You'll be amazed at
the number of buying visitors who drop by your
website.
-----------------------------------------------------
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BUSINESS KNOW-HOW*
Is Your Site Formatted for Business?
=========================
Is your site not selling, or not as much as you would
want it to?
This seems to be a common complain among a great
number of Internet marketers today, especially in
light of the increasing number of sites selling the
same products or services on the net today.
Let us assume that your site is receiving ample
traffic, which means that your promotion techniques
are producing results, but your site is not formatted
to sell.
There are five basic requirements that every business
site must meet in order to sell effectively.
1. Credibility
--------------
Establishing net-credibility is the most crucial
factor for the success of Internet Marketers, and its
importance could not be over emphasized.
In the "real" world, the way we look, act and/or speak
contributes a great deal to the degree of credibility
we may or may not gain, what you may call:
"The Physical Presence".
On the web though, there is no physical presence in
that personal sense, which makes it all the more
difficult, and equally important to gain credibility.
So how can you achieve the effect of "physical
presence" on the web?
The answer to this question is truly simple, make the
words you write talk to your visitors as if you are
actually talking to them in a real face-to-face
conversation, avoid the passive language, and draw a
picture with words of what you want them to visualize.
You need to converse with your prospects, talk to them
not at them, avoid hype and hot cliché, be brief to
the point, honest and straight forward, not a word
more , not a word less.
And ..... most importantly, tell your visitors
something they don't already know, show them what you
know, your expertise and how are they going to benefit
from dealing with you, let alone buying from you.
Last but not least, you MUST have your own domain
name, without it, you literally have no Net Identity.
2. Be The prime Source
----------------------
We just spoke about telling your visitors something
they don't know, that is what being "the prime source"
means.
Each of us has expertise in some field, and most
likely both your site and the products/services your
offer are related to what you know and do best, right?
Why not share some of that knowledge and experience
with your prospects. Give them a free piece of what
you know that they don't, that would be of great value
to them, and value here is of a key importance.
You see, a lot of the material being circulated on the
net today is rehashed, not original, so it does not
always produce the results hoped for, since there is
a great chance that your prospects have heard it
before, and probably from the prime source of this
specific information.
Let me make one thing clear here, it is OK to learn
from others, it is also ok to research on or off the
net and become an expert on some new topic, use the
info you gathered, but add your own touch, perception,
a piece of you, don't just copy what others have said
already, it wouldn't do much good neither to you nor
to your prospects. That is what value is all about,
something new and useful.
This approach should tremendously increase the chance
of them trusting you, and buying from you, and not
from the other guy, since you know what others don't.
3. Free is A key
-----------------
Many Internet marketers think that offering lots of
Free stuff is THE KEY to turning prospects into
buyers.
I have a slightly different opinion, let us reflect on
that.
It is true that the net is basically about
information, Free Information that is, but I know for
fact that people would not buy from you simply because
you offer some free stuff, after all, many other sites
are doing the same, and so many sites are offering
only free every thing.
I am not saying that offering free items on your site
is not useful, on the contrary it is very effective if
used properly, and it is believed to produce the best
results if applied in the following manners:
# To attract prospects to your site, emphasize your
free gifts in your ads and promotion campaign to
generate more traffic, free is attractive.
# To educate your prospects and gain credibility,
(you need to show them how much you know).
# This is very important : To add more perceived
value to your product/service which makes the deal
more appealing and lucrative (free bonus gifts).
My point here is; don't count only on offering free
stuff to get your prospect to buy from you.
People don't buy out of gratitude, they buy out of
trust.
So, instead of being mislead to believe that offering
free items is the key to your success, rather
integrate this brilliant method cleverly with your
overall strategy.
4. User Friendly
----------------
The way you design your site will determine how your
prospect is going to act, how long he/she is going to
stay, and how much he/she is going to see.
Effective web design is most crucial to your success,
now, I am not saying you should spend a bundle on web
design alone, I am just saying that your site should
be designed to sell, not to entertain.
A common misconception based on the term ( Home Page)
resulted in forcing many marketers out of business
fast.
Why? because they treated their business site as their
Home, It isn't.
Don't pack your site with images, gadgets and tons of
text, it will take too long to load (who would
wait? ) , irritate your prospects, confuse them, and
at best, if they waited for your site to load, they
will leave faster than the time your site took to
display.
Choose a good web host with efficient tech-support,
and a fast server, this is really very important, you
may settle for a free host due to budget constraints
(we all get that) but then make sure to trim your site
pages all you can, to save precious loading time.
Make your site clear, easy to navigate, use short
phrases, short paragraphs with lots of white space in
between.
The moral here: pleasant to the eye makes them buy, of
course not fool proof, but it does increase your
chances and response rate a great deal.
If your prospect does not identify your navigation bar
easily, they will not look for it, they will simply
leave.
Make it very easy for your prospect to find the order
form on your site, and easily place an order, if that
is not done, you lose a potential buyer.
5. The ACCOL Golden Rule
-------------------------
I saved this for last because it is the back bone of
any online business.
Accept Credit Cards Online. Why ?
Listen, You have worked so hard and spent hard earned
dollar on creating and promoting your site, and in
generating traffic, you have already educated your
visitors, gained credibility, offered them free gifts
for acquaintance, motivated them enough to become
potential buyers.
So far so good, you are looking great, but imagine
this, your potential buyer is now all up and ready to
order, then , where is the Credit Card Online secured
order form? what , you don't have one, Good bye buyer.
You potential buyer is gone, to some other site that
makes it more easy to order online.
Let me tell you a story, I was looking for a new host
to my site, trying to choose between good service and
good price, and finally, I found one that is great (no
names please), I was so excited, 100 Mb space, limited
POP mail and aliases and autoresponders, 24 hours
tech-support, the whole works, and above all, the price was
really right.
I decided to move my site there right away, looked for
my credit card, all ready, *** BANG ***, they don't
accept Credit cards, so to my own disappointment, they
lost me, and honestly, I could not understand why they
did not.
The point is: do you really expect your customer to
find his her check book, write you a check, look for
an envelope and stamps, go to the post office and mail
you the check?
Come on, let us get real , you are not selling the
potion of life, or are you ?
Bottom line, No Secured online credit card order form,
no business, plain and simple.
One more thing about credit cards, they boost your
credibility, it means you are a serious legitimate
business who is here to stay for sometime, not one of
those "fly by night" scammers, and believe me, there
are many of those around, and the bad experiences are
abundant.
Start applying those Golden rules now, and see the
result, you will be amazed how easy and fast it is to
turn your site into a cash machine, literally over
night.
======================================
Osama Taha
mailto:webmaster@marketingdreams.net
Owner of Internet Marketing Dreams.
http://www.marketingdreams.net
He is also the Editor and Publisher of the bi-weekly
E zine {All Your Marketing Dreams}, subscribe now
and get 20 free E books as your bonus gift.
mailto:marketingdreams-subscribe@topica.com
======================================
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ADVERTISE with the OnLine Exchange Ezine TODAY!!!
BE A WINNER!
BLAST YOUR AD to our targeted 20,000 Subscribers
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In an effort to recognize the Valuable and Informative Sites
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*********************************************************************
**THE ENCOURAGEMENT EXCHANGE*
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@
«
Sacrifice
One-half of knowing what you
want is knowing what you must
give up before you get it.
Sidney Howard
»@«*´`*»@«*´`*´~`·.¸¸©¸¸.·´~`*´`*»@«*´`*»@
«
**********************************************************
A Word From The Editors:
Some Words of Wisdom:
DO GOOD ANYWAY
People are often unreasonable, illogical,
and self-centered -
Forgive them anyway.
If you are kind, people may accuse you
of selfish, ulterior motives -
Be kind anyway.
If you are successful, you will win some
false friends and some true enemies -
Succeed anyway.
If you are honest and frank, people may
cheat you -
Be honest and frank anyway.
What you spend years building, someone
could destroy overnight -
Build anyway.
If you find serenity and happiness, they
may be jealous -
Be happy anyway.
The good you do today, people will
often be forgotten tomorrow -
Do good anyway.
Give the world the best you have,
and it may never be enough -
Give the world the best you've got anyway.
You see, in the final analysis, it is between
you and God -
It never was between you and them anyway.
-----------------
We always welcome any comments, questions, or
concerns you may have. Please feel free to email us
anytime at:
admin@marketintrendz.com
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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=================================================
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view
of MM2000 on the issues discussed as of the date of publication.
Because MM2000 must respond to change in market conditions,
it should not be interpreted to be a commitment on the part of MM2000
and MM2000 cannot guarantee the accuracy of any information
presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED
"AS IS" WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM
FROM INFRINGEMENT. The user assumes the entire risk as to
the accuracy and the us of this document.
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