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THE ONLINE EXCHANGE EZINE... EVENING EDITION

~ One of the TOP Rated Ezines with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
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~Stay Tuned into the latest in internet marketing and networking by reading
each issue of the Online Exchange! We will show you how to make your
business succeed and how to use the internet to your advantage.~
(To review more business tips, go to
http://www.marketingtrendz.com/archives.htm)

Due to the enormous amount of information we have to share with you,
we have broken our regular Monday Issue into 2 editions.  We hope you
enjoy all the information we have for you and hope you will be able to
utilize our tips and suggestions to increase your business.

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions. 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... January 17, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:
~  Our Top 4 Stars~~"Sponsors in the Spotlight"
~  Feature Article * CREATE A SUCCESSFUL WEBSITE
~ "Top Pick" Classified Ads
~  Business Thoughts * LET'S TAKE A LITTLE TEST
~  Online Exchange's "THE ULTIMATE AD BLAST"
~  Submit Your Site For The MARKETING EXCELLENCE AWARD
~  QUOTE Of The WEEK
~  A Word From The Editors
~  Removal Instructions

*************************************************************
SPONSOR IN THE SPOTLIGHT:

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SPONSOR IN THE SPOTLIGHT:

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===========================================
SPONSOR IN THE SPOTLIGHT

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************************************************************
FEATURE ARTICLE*

 CREATE A SUCCESSFUL WEBSITE
...by Debbie Solomon

The most logical marketing tool on the internet is a website. In order
to maximize your exposure of your website with minimum costs, it is
essential for you to develop a productive online presence. It is not as
hard as it may seem, for a great web site is simply the result of logic,
with creativity being correctly applied.

Here are some of the most important lessons to remember in order to
maximize your online presence

**Your Product Represents You
Your product represents who you are. In order to for people to know you
and your product, use your creativity. Images must be sharp,
Navigation must be simple. Every detail about your site -- right down to
the colors and fonts -- must invoke specific feelings and
demonstrate certain characteristics about your business. Using bright
neon colors with flashing images shows disorganization. Subtle colors
with simple terminology that each person as an individual can understand
shows you care and understand people. A good rule of thumb is to think back
to when you logged on to the internet for the first time. Assume that this
is your audience's first cyber experience while at the same time show that
you respect them as intelligent entrepreneur.
.

**Know Who Your Target Audience Is
Do you know what you are selling? Is it a product, service or both?
Who is your audience?
New prospects, existing customers, or both?
What are your customers asking of you? Can you provide your clients
with what is asked of you?
Are you doing what you can to serve them accordingly and professionally?
What are your weak points? What is your competition doing in this area? Why
is your service or product better than your competition?

**Customers Come First
Customers always come first. There is nothing else to
it and nothing else matters.
Because if their needs aren't met, they will take their business
to someone else, and it will most definitely be your competition.
And one unsatisfied customer means 10 fold.
Because they will tell others.
Make it easy for your customers to get what they need from your web site.
That means posting information about your industry in general and
about your products, services, procedures, and policies in
particular. A well designed, simple to follow online solution will help you
assist all your customers needs.
Remember the Entire Sales Cycle:
Awareness
Product/Service Knowledge
Consideration, Conversion
Post-Sale Service
Full Support Throughout the Sale

** Compliment Your Product
Offer some free incentive that will enhance your main product or service.
Do not use any contradictory material. To do so may invite confusion and
reduce the chance of return business from your customer. If a prospect
visits your site, and you offer a free incentive, that person will most
likely check out that first.
So make sure your promotional incentive is valuable and
informative so your prospects will return and most likely buy your product
or service with confidence.
Maximize your branding effect by using similar fonts, logos, and colors
online.  People will remember you by constantly using your
company name, and using the same colors and logos
for similarity purposes.

** Communicate your Selling Position
The most effective way to communicate your selling position is to ask
yourself this question:
What is the primary benefit your business offers that gives you an upper
hand from your competition? What makes you better?
Think about it. That benefit should be the focus of most of your marketing
communications, and will be key in developing an attractive and informative
web site you can leverage to YOUR competitive advantage.


The Internet is a very competitive world. You must have exposure at all
times. You must
possess a unique web presence that will get you noticed above the rest. Your
own personality
is the key to an exceptional web site. Do not be shy or think about what
others may like better.
Use your own talent and creativity on your website, and your prospects will
get
to know you and you
will gain respect with your uniqueness.

******************************
written by:
Debbie Solomon
owner of Millennium Marketing 2000
http://www.marketingtrendz.com
******************************

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#################################################################

BUSINESS THOUGHTS*


Let's take a little test.
 
Imagine you are surfing a website.  You are
looking for an exact piece of information.
 
Now imagine you have to navigate through an
incomprehensible maze of text and bizarre links.
After 30 tedious seconds of this, imagine what you
would do next.
 
If you're like me, you'd just hit the back button
and go away.  Who needs it, right?  I barely have
enough time to eat lunch.  Where am I going to
find the time to pour through an incomprehensible
site that may, or may not, have what I need?
 
This is a common problem on the net.  Even sites
that are otherwise well-designed often miss the
mark here.
 
Take a moment right now and look at your site.  Is
it easy to navigate?  This exercise requires quite
a bit of honesty.  You have to step outside
yourself.  What makes sense to you may or may not
make sense to someone else.
 
Wouldn't it be nice to have some hard and fast
rules, here?  To ensure your site always makes
sense to the surfer, you can do one of two things
(or both):
 
1. Provide a linear path that takes you through
the site step by step.
 
2. Provide a non-linear navigational structure
that is:
 
a. Easy to understand
 
b. Easily Recognizable

c. Consistent
 
Now, take a look at the following site:
 
http://foreverweb.com/cgi-foreverweb/kt.cgi?sponsorID
 
This site employs both of the above examples.  It
provides a linear path through the site in the
form of an article.  Since the purpose of this
site is to sell a product, providing a linear path
is an extremely effective choice.
 
However, what if someone visits the site and has a
particular question?  For example, they might say:
"Look, I just want to download the software."
 
That is where the non-linear navigational
structure comes in.  Take a look at the above site
again.  You'll see that the "nav-bar" (the series
of buttons on the left that tell you what else is
available on the site) has the following three
features:
 
1. It is easy to understand.  By looking at the
label of each button, you immediately know what
you will see if you click on it.
 
2. It is easily recognizable.  That is, it is
where you would expect to find it.  The person
looking to download or purchase the item will
immediately know where to go.
 
3. It is consistent.  On each page, the nav-bar is
in the same position.  That is, you don't have to
hunt for it each time.
 
No matter what type of content you have on your
site, you should follow these rules to make
surfing easier.  If you can find another way to
ensure your site is easy to surf, then go for it!
However, these rules will provide a ready guide
for you.  Apply them to your site now and your
repeat visits will increase dramatically.
 
Article by Mark Joyner, CEO of Aesop
 Marketing Corporation.  http://www.aesop.com
********************************************************

Rod Nichols has been involved with the network marketing
industry since 1979, as a distributor, consultant, trainer,
and author.    Rod is on the Board of Directors
for the Professional Association for Network Marketing
(PANM).  To contact Rod e-mail him at
rhinorod@millenniumteam.com
****************************************************************************
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****************************************************************************
In an effort to recognize the Valuable and Informative Sites
the internet has to offer, we are Now Offering a
MARKETING EXCELLENCE AWARD. Please visit our site
for requirements and criteria. SUBMIT Your Site TODAY!
http://www.marketingtrendz.com/award.htm
*********************************************************************

**QUOTE OF THE WEEK**

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «

You are only as successful as you allow yourself
to be. 
Think Success...Be Success...You are Success!

...Debbie Solomon 
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed our latest edition of
The Online Exchange Ezine

We are currently in Circulation to over 12,000 and
continually growing.  We are very grateful to all our
subscribers for all the kind words and support you have
given us.
We would like to personally wish everyone a Happy,
Healthy and VERY Prosperous New Year!
We always welcome any comments, questions, or
concerns you may have.  Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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