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THE ONLINE EXCHANGE EZINE
~ One of the TOP Rated Ezines with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
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~Stay Tuned into the latest in internet marketing and networking by reading
each issue of the Online Exchange! We will show you how to make your
business succeed and how to use the internet to your advantage.~
(To review more
business tips, go to http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
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the bottom of the Ezine for removal instructions.
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(c) Online Exchange Edition.......... January 10, 2000
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ Feature Article * WHAT'S IT GONNA TAKE?
~ "Top Pick" Classified Ads
~ Business Thoughts * MIRROR SITES & DOORWAY PAGES
~ Online Exchange's "THE ULTIMATE AD BLAST"
~ Submit Your Site For The MARKETING EXCELLENCE AWARD
~ QUOTE Of The WEEK
~ A Word From The Editors
~ Removal Instructions

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FEATURE ARTICLE*

WHAT'S IT GONNA TAKE?
by Cathy Bryant


Operating a home-based business is challenging; anyone who
is doing it, or has attempted to do it in the past, knows
that this is an understatement! Nothing worth doing comes
without hard work and a personal commitment to succeed. If
you believe that you can achieve success in your home-based
business overnight with minimal effort (and there are those
who will try to tell you that their "opportunity" can do
just that) then you are setting yourself up for failure
and disappointment.

With that said, you may be asking yourself, "But what do
I really need to know to be successful, and what really
works?" Those are tough questions to answer, and the
answer is not the same for everyone. Each individual
person will have different talents, interests, and desires.
And each person also comes to the decision to operate their
business with varying degrees of knowledge.

Let's start with the first question - What do I need to
know? The first thing you need to know is yourself - let
me elaborate. Chances are, if you are reading this, you
have already attempted some type of home-based business in
the past. Perhaps you achieved some success, or maybe it
didn't work for you. But you probably did learn a lot
about yourself in the process. So ask yourself these
questions; What did I really enjoy about that particular
business? What parts of the business did I dislike doing?
Do I think - with more knowledge about this business - that
this is something I would enjoy doing again? If not, why
not? It's important for you to really be honest with
yourself, since you will never be successful doing
something you don't enjoy.

Now, there are always going to be tasks associated with
your business that are not especially to your liking -
there's no way around that. But it's important to
distinguish minor tasks that might be somewhat distasteful
to you as opposed to the central core of your business.
For example, if you dislike tasks such as bill paying,
filing taxes, and so on, would it make sense for you to
operate a bookkeeping service? Of course not. Yet,
bookkeeping in any business is a necessity - one of
those things that has to be done. Know what you enjoy
doing and find a business that will allow you to focus
most of your energies into doing those things you're
comfortable with. That's why you often see individuals
who have turned their hobbies into successful business
ventures.

"What really works?" Simple - it's whatever works for
you, as long as you work at it! Consistency and
persistence are the keys to long-term success; no matter how
much you know about what you're doing, you will NEVER
achieve your dreams if you give up too quickly. I cannot
emphasize this enough - nothing else is as significant in
operating your own business as persistence. The reality is
that you are going to make mistakes, no matter what. Learn
from them and go on. Don't allow yourself to let minor
setbacks convince you that you can't do it, because you can!

Don't be afraid to start your business because you feel that
you don't know enough about it - as the Nike commercial
says, "Just DO IT!" You're never going to know everything
about a particular business when you begin - no one does.
The really important thing to know is that you can be happy
doing the type of work that is required to be successful.
And don't be afraid to ask for help from others. You will
find that most successful entrepreneurs are happy to give
advice to new business owners. Why? Because they've been
there, and you can be sure that they most likely can
attribute a lot of their success to those who helped them
when they first began their businesses.

Know yourself, and be confident in your ability to succeed.
Work your business consistently, and you will reap the
rewards that being your own boss can bring.

************************************************************
Cathy Bryant is the creator and publisher of HomeBizJunction
E-Zine, an email newsletter dedicated to helping anyone who
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BUSINESS THOUGHTS*

MIRROR SITES & DOORWAY PAGES

There are a lot of terms in use on the internet these days.
Many of them can be confusing even for the veterans to web
life.

I've noticed references to doorway pages and mirror sites
quite a few times recently in ezine articles and discussion
groups. These two terms are pretty unfamiliar to many of
the people I have run into lately. Let's clear up some of
the confusion.

A mirror site is simply a copy of your site. It's usually
your main page but it doesn't have to be. The point is it's
just a copy. Just like looking in the mirror is a copy or
reflection. A mirror site looks exactly like the original.

Making a copy is easy. Using a free site for your mirror
site is the preferred way because of cost considerations.
This works best if you have your own domain but I suppose
you could make a copy of a free site. Besides, having your
own domain tends to demonstrate that you are serious about
what you are doing.

You can find quite a few free web hosting sites around.
Here are a few to get you started. (to find others go to
the search engines)

www.hypermart.net
www.freeyellow.com
www.angelfire.com
www.geocities.com
www.tripod.com

To create a mirror site just open an account with one of
the free hosts. Then follow their directions for uploading
your page to their server.

You will want to change the meta tags a bit so the search
engines will recognize the "new" site. Keep in mind the more
pages you have listed in the major search engines, the better
are your chances of a higher ranking.

Doorway pages, on the other hand, are pages that are created
for the sole purpose of pointing traffic toward your site.
There are a variety of things you can do in creating doorway
pages. Your imagination is your only limitation.

These pages must be very focused. They are usually only one
page in length and the design tends to be quite simple. There
is no need to be extravagant because it serves only one purpose.

To make a doorway page, just pick one of the benefits of a
product or service you want to promote and focus on it. Create
a simple page that list some important points about that one
benefit. Make sure the points exploit the benefit to the point
of great interest in the product or service. Then offer a link
to your main site for more information and a possible sale.

Once the page is created you will want to develop meta tags
for it and install them. Then submit the page to the search
engines .

Doorway pages and mirror sites can both be great ways to
increase traffic to your main site. Neither of them are
difficult to do nor do they take much time.

The time and effort spent will reward you with increased web
site traffic and ultimately more money in your pocket.

So what are you waiting for? Get started now. You won't
regret it.
------------------------------------------------------------
Article by Bruce McCullough,aka, Buruse of Buruse on the Web.
Buruse on the Web is dedicated to bring regular folks clear,
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*********************************************************************

**QUOTE OF THE WEEK**

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «

ON BREAKTHROUGHS

The Wright brothers flew right through the smoke screen of
impossibility.
Too many of us are hung up on what we don't have, can't
have, or won't ever have.
We spend too much energy being down,
when we could use that same energy
- if not less of it - doing, or at least trying to do,
some of the things we really want to do.
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editors:

We hope you have enjoyed our latest edition of
The Online Exchange Ezine

We are currently in Circulation to over 12,000 and
continually growing. We are very grateful to all our
subscribers for all the kind words and support you have
given us.
We would like to personally wish everyone a Happy,
Healthy and VERY Prosperous New Year!
We always welcome any comments, questions, or
concerns you may have. Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
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