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THE ONLINE EXCHANGE EZINE
~ One of the TOP Rated Ezines with Proven Methods for providing Marketing Assistance and Resources to Small and Home Businesses.
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~Stay Tuned into the latest in internet marketing and networking by reading each issue of the Online Exchange! We will show you how to make your business succeed and how to use the internet to your advantage.~ (To review more business tips, go to http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home business opportunities should receive this ezine. We will NEVER provide it's subscriber list to ANYONE. We respect the privacy of our readers. Please see the bottom of the Ezine for removal instructions.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition.......... December 27, 1999
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

IN THIS ISSUE:
~  Our Top 4 Stars~~"Sponsors in the Spotlight"
~  Feature Article *  Do You Have A Vision For Your Online Business?
~ "Top Pick" Classified Ads
~  Business Thoughts * ELECTRONIC MARKETING - the future of commerce !
~  Online Exchange's "ADVERTISING EXTRAVAGANZA"
~  Submit Your Site For The MARKETING EXCELLENCE AWARD
~  QUOTE Of The WEEK
~  A Word From The Editor
~  Removal Instructions

*************************************************************
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SPONSOR IN THE SPOTLIGHT

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************************************************************
FEATURE ARTICLE*

Do You Have A Vision For Your Online Business?

A characteristic of many successful businesses (both online and off-line) is that they have a vision for their business. They know what they are working towards, and they are creating a business that will be like their vision of the future. It is always a good idea to stop every so often and reconsider what your vision is for your business.

So how do you create a vision for your online business? The first step is to ask yourself what you really want to create with your business. Imagine the ideal business that you want to own. Do not be distracted by what is or is not possible and do not evaluate whether it will work. Just consider the possibilities and how aiming for what you want will be unique to you. No one else will be able to copy it because it will be yours.

Some people will be inspired by a desire to create something new and different. Others will want to create a second income. Some will want to create a new shopping experience for their customers while others will want to create new products or services that better meet the needs of people today. Others may just want to get rich.

Once you have imagined your ideal and have a vision of what you want, spend some time considering how you will make a difference. Will you be setting a standard of customer service that will be the envy of other businesses? Will your product or service meet a need so fully that your customers will tell their friends and generate business for you? Will you be an inspiration to all those who come in contact with you so that they will want to stay in contact and follow your recommendations? The list of how you can make a difference is endless.

Write a short statement setting out your vision for your business and how you will make a difference. If your vision is based on assumptions, spend some time testing those assumptions to make sure they are valid. Keep the vision before you so that it guides your decisions and plans for your online business.

Make sure you breathe life into your written vision statement. Use powerful language that is strong on stories,
or metaphors or examples. Ensure that you speak from the heart and work to make the intangible tangible. Use symbols, themes, slogans, etc., to make it come to life and be real for you, your employees and your customers.

As you move towards your vision, ensure that you listen first and often. Your customers and your employees will be able to provide you with ways to achieve your vision through their feedback. Listening in a non-defensive and uncritical way can be very enlightening which will enable you to be better able to define the needs of your customers and to satisfy those needs.

Over time, you will need to adjust some of your actions and tactics as they will not be taking you closer to your
vision. Through listening to the feedback you have received, and monitoring the results you have achieved, you will know which actions or tactics need modification or change. By way of a simple example, the results of an ad may improve with one headline but not with another. Change to the one that is providing better results.

Some businesses have experienced tremendous success through having large audacious goals. Remember that large goals can take a long time to achieve. However, if your vision is driving you strongly, you will thrive on taking the actions required to achieve your vision over a long period of time. Also, some visions are so powerful that they rewrite the industry rules and create a new competitive space.

Make the time to develop your vision for your future online business success. Know what you want to achieve and ensure that all your actions are taking you in that direction. Listen to the feedback you receive and monitor the results you are achieving so that you can change tack if necessary as you move closer to your vision. Dare to be different and to make a difference with your online business.

*********************************************************
Article by Kevin Sinclair, CPA, of Be Successful! Business &
Personal Success Resources (http://www.ksinclair.com/).
Kevin is the publisher of "Be Successful News"
a free ezine dedicated to your online business success
to subscribe, send a blank email
to mailto:pbsr-subscribe@listbot.com
************************************************************

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#################################################################

BUSINESS THOUGHTS*

ELECTRONIC MARKETING - the future of commerce!

Cyberpreneurs are increasing tremendously with the boom of the digital/electronic frontier.

Electronic marketing is a proven and profitable method with a global market, incurring the smallest investment. It is more advantageous than conventional marketing and the risk is minimal. The prospects
are millions worldwide and can be reached for pennies. A cyber business can be on autopilot and run 24 hrs a day. It can be worked at part time or full-time. If you are presently in business this is a great medium of marketing to consider. However, some effort is involved.

PROFITABLE ITEMS TO MARKET  ON LINE  and/or  OFF LINE

The Information Superhighway exists as bits of electrons within a network of computers, which forms cyberspace. The existence of the Information Superhighway narrows down to one important factor;
information. INFORMATION IS POWER. Likewise, KNOWLEDGE IS POWER.

The existence of the Information Superhighway narrows down to one important factor; information. It's been proven repeatedly that the ideal cyberspace products are books, software, computer related materials, information, and services. Most  businesses marketing these products and services on-line do so successfully while successfully marketing off-line as well.

EXPERIENCE & EXPERTISE

If you know the basics of the computer and on line, then you may qualify for a computer/on line based business. However, the right product & marketing method must be present to succeed. There are a
number of excellent on line businesses out there. Be forewarned however, for various reasons not all of them are profitable.

PRODUCTION COSTS  &  PROFITING

Regardless of the product/service, most experts agree you must be able to produce the product to keep your product acquisition costs DOWN. To profit, you must keep your product acquisition costs DOWN.
Normally, the way to do this is to produce your own product. For the beginner, lack of knowledge, product, time and capital necessary to operate a business is either insufficient or unavailable. However, because of the digital era and the medium created by the Internet, many products can now be produced in-house, such as: software, information, electronic books, Internet services, and etc...

The digital era has begun...it's not too late...but don't wait ! The Information Age has begun & it is BOOMING !

THE  OPPORTUNITY !!!!
----------------------------------
The greatest aspect is that your product can be e-mailed or downloaded to your clients directly from a website. The cost in this scenario may be that of your online website hosting fee. You can even send it to your clients by email....NO POSTAGE!

PEOPLE WILL ALWAYS SEEK INFORMATION ....................
today & tomorrow.
****************************************************************************
The Online Exchange Presents:
A  GIFT FOR YOU!!!
When you Advertise with the Online Exchange Ezine,
we will provide you with a Special Gift that is an
asset to any business.
When You order either Our Winters Blizzard Blast AD Special or
The Maximum Exposure Package, you will receive FREE
Checker Software, so you will be able to accept checks online
by email, fax or phone. This is a $50 value and imperative to
any business. Easy to set up and we provide you with full instructions.

To ADVERTISE and receive your FREE Gift Checker Software:
http://www.marketingtrendz.com/advertising.htm
(we will be sending you the software personally after your AD
is submitted)

****************************************************************************

BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE
ON THE NET!!!!
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The Rates Are Amazingly Affordable and Your AD will be seen by over 12,000
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The Winter Blizzard Blast Ad Special is the Most Proven Package Available
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The AD Rates will be increasing after the first
of the month, so Don't let this opportunity pass you by!!!
www.marketingtrendz.com/advertising.htm

**********************************************************************

In an effort to recognize the Valuable and Informative Sites
the internet has to offer, we are Now Offering a
MARKETING EXCELLENCE AWARD. Please visit our site
for requirements and criteria. SUBMIT Your Site TODAY!
http://www.marketingtrendz.com/award.htm

*********************************************************************

**QUOTE OF THE WEEK**

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «

WHO REALLY DECIDES?
Outside my window, a new day I see,
And only I can determine
What kind of day it will be.
It can be busy and sunny, laughing and gay,
Or boring and cold, unhappy and gray.
My own state of mind is the determining key,
For I am only the person I let myself be.
I can be thoughtful and do all I can to help,
Or be selfish and think just of myself.
I can enjoy what I do and make it seem fun,
Or gripe and complain and make it hard on someone.
I can be patient with those who may not understand
Or belittle and hurt them as much as I can.
But I have faith in myself,
And believe what I say
And I personally intend to make the most of each day.

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «


**********************************************************
A Word From The Editor:

We hope you have enjoyed our latest edition of
The Online Exchange Ezine

Our goal is to provide you with the most accurate
and up to date information possible, so that we may
all achieve success in the trend of the new millennium,
which is Marketing on the Internet.  I am honored
to be part of this new growing economy and will continue
to keep you informed of all the ongoings of the marketing
world.

We are currently in Circulation to over 12,000 and
continually growing.  We are very grateful to all our
subscribers for all the kind words and support you have
given us.
We would like to personally wish everyone a Happy,
Healthy and VERY Prosperous New Year!
We always welcome any comments, questions, or
concerns you may have.  Please feel free to email us
anytime at:
admin@marketintrendz.com

Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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