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THE ONLINE EXCHANGE EZINE
~ One of the TOP Rated Ezines with Proven Methods for providing
Marketing Assistance and Resources to Small and Home Businesses.
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SECOND EDITION

~Stay tuned into the latest in internet marketing and networking by reading
each issue of the Online Exchange! We will show you how to make your
business succeed and how to use the internet to your advantage.~ (To review more
business tips, go to http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide it's
subscriber list to ANYONE. We respect the privacy of our readers. Please see
the bottom of the Ezine for removal instructions.
****************************************************************************
ATTENTION ALL SUBSCRIBERS:
Due to the enormous amount of marketing information that we would like to
share with you this week, we have decided to make 2 editions for this
Ezine. We Want you to be ready for a busy holiday season!
This is your SECOND EDITION.
We sent you the FIRST EDITION this morning.
We hope you will benefit from all the
marketing assistance we are providing in these editions.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(c) Online Exchange Edition .........December 13, 1999
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

From the Creators of The OnLine Exchange E-Zine.....
Welcome to the latest edition of The Online Exchange Ezine.
Our weekly Ezine has regular articles and
Features all included to help Internet Entrepreneurs make
increase their marketing potential. We hope you enjoy this Issue. If you
have any suggestions or comments then please let us know.
We would personally like to welcome ALL our new subscribers.
We are now in circulation to over 12,000 recipients and would like
to thank each and everyone of you for your support in making this
Ezine one of the most informative Ezine's on the NET.

~A SPECIAL EXTRAVAGANZA~
We have created a Winter Blizzard AD Blast Just for You!
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directly to their email boxes, in our Saturday Matinee Publication.
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afford to pass up!
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You can receive this special throughout
our Winter Season for ONLY $60.
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**************************************************************

IN THIS ISSUE:
~ Our Top 4 Stars~~"Sponsors in the Spotlight"
~ Feature Article * IS YOUR BUSINESS A HOBBY OR REAL ONLINE BUSINESS
~ "Top Pick" Classified Ads
~ Business Thoughts * HOW SERIOUS ARE YOU?
~ Holiday Advertising Special
~ Submit Your Site For The MARKETING EXCELLENCE AWARD
~ Removal Instructions
***************************************************************
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FEATURE ARTICLE*

Is Your Online Business A Hobby Or A Real Business?

A common question today is: "Why am I not making any money from my web site?" The main reason for this lack of success is that there are too many hobby sites rather than real business sites on the internet.

Your web site is a hobby business when:

- Your web page is full of sophisticated animation and graphics taking forever to load;
- You do not have your own product - instead you have links to many affiliate or network marketing programs, you have never bought the products or services and have no knowledge of their quality or suitability;
- You respond to email enquiries as and when you feel like it rather than promptly;
- You don't provide sufficient contact details on your page so that people can contact you easily;
- You have a hit counter that keeps on being inflated by you visiting your own site to see how many hits you have generated;
- Your advertising and promotion is non-existent or is inconsistent and poorly focused;
- Your web site does not lead your customer through a sales process; and,
- You expect that having a web site is all you need to do to make money on the net.

Business success on the internet demands a "real business" approach that is professional and focused on the customer or client. To have a real business requires that you have your own "sales funnel" that will usually involve having your own product or service.

In simple terms, a sales funnel is an approach to the sales process that works very successful for those who implement it properly. At the top of the funnel are your prospects. You qualify your prospects through offering something for free that is directly related to your product or service. In many cases this is a free newsletter or ezine that will allow you to demonstrate your expertise and stay in front of your prospects so that you can eventually convert them into customers.

As prospects move through the funnel, they are offered a product or service at a low price point. For example, an electronic book for $30 could be sold to your prospects. Once they buy this product they have become one of your customers. You have qualified their interest in or need for the products and services that you offer.

Moving into the lower part of the funnel, you offer your customers your higher priced products or services. As these people have already bought from you, trust and credibility have been established and they will buy the higher priced items more readily than if you offered them to your prospects directly. This is usually the area where you will make most of your profits.

While the above is a rough example of the sales funnel concept, I think it illustrates a sales approach that is
characteristic of a real business. Additional products and services, including affiliate programs that you recommend, can be offered to your customers with greater potential for profit.

Real businesses know the profile of their likely customers and have a marketing plan for how to reach them in the most cost-effective manner. They are consistent in their advertising and promotion activities. They track the results of all activities so that they know what is working and what isn't. Decisions can be made on facts rather than guesses.

Full contact details are provided on a real businesses web site so that customers and potential customers can easily contact them. They are customer service oriented and answer e-mails promptly. They also provide a full guarantee that they honour without question.

As they know their potential customers, they ensure their web site is easy to navigate, quick loading, and provides the information their potential customer needs to decide to make the purchase.

A real business is conducted in a professional manner. If you want more information on business professionalism, I recommend you visit the International Association for Professionalism Online at: http://IAPonline.org .

Real businesses will make real money on the internet today! Don't operate your web site with a hobby mentality - be professional and follow business success principles and you will be able to build the business of your dreams.
-------------------------------------------------------------
Article by Kevin Sinclair, CPA, of Be Successful! Business &
Personal Success Resources (http://www.ksinclair.com/).
-------------------------------------------------------------
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********************************************************************
BUSINESS THOUGHTS*

HOW SERIOUS ARE YOU?

We all want to succeed in our business. That is a fact!
But what does it take to achieve that goal? Do you have
what it takes to be one of the best businesses on the net?

I know we all want to be the best. And what we all need to do
is be serious about all the aspects of business.

It takes 100% dedication, effort, and WORK. We will get nowhere
fast if we assume that placing a few ads a day will bring us our
well deserved fortune. We need to stay informed at all times of
the latest internet marketing techniques, even if that means spending
a few dollars on workshops and effective software. Even if that means
placing ads in targeted ezines and newsletters. We cannot expect our
business to thrive if we do not invest in the necessary materials and
marketing tools.

It is sad to say, but if you really think you can make a
success of your business without investment of any sort, than you will
not succeed. SO many businesses promise you a road to riches with NO
COST, well that cannot be more UNTRUE. Even if it is a good business
that you are entering, in order for you to get noticed you must invest some
marketing dollars and show people you are serious about your business and
because investment leads to success, you can take that path. No one wants
to part from the almighty dollar, but sometimes it takes a little bit of
money
and
a lot of resources in order to achieve our ultimate goal.

Here are some examples of investing your marketing dollars for profitable
returns:

*Your Own Domain
*Merchant Account for accepting Credit Cards
*Checking Software
*Advertising in Ezines and Newsletters to Targeted Markets
*Joining a Marketing Workshop for up to date marketing strategies
*Submitting to major Search Engines on a regular basis
*Publications
*Major Networking

None of these investments are expensive or unrealistic. They are all
necessary in
achieving a seropis business. If you are truly serious about making your
business
a success then take a chance on it.
IF you truly believe in the product you are offering then you need to do
what
it takes to get noticed.

Just from all my experience on the internet and numerous things I have tried
and tried
again, it has become evident that nothing is for FREE, totally. But with
dedication, hard work, complete effort and a serious mind, you will succeed.

Listen to other marketers. Share ideas and never believe you know all there
is
to know when it comes to marketing on the WWW. New things are coming
about on a daily basis. I keep in touch with hundreds of marketers all the
time,
and I make it a point to always stay informed of all the trends, and more
important keep an open mind, stay tuned and listen to all the new ideas
people
are offering. Because of this, I am succeeding in business, and I can assure
you,
YOU WILL TOO.
****************************************************************************

The OnLine Exchange Presents:
A HOLIDAY GIFT FOR YOU!!!
When you Advertise with the OnLine Exchange Ezine,
we will provide you with a Special Holiday Gift that is an
asset to any business.
When You order either Our Winters Blizzard Blast AD Special or
The Maximum Exposure Package, you will receive FREE
Checker Software, so you will be able to accept checks online
by email, fax or phone. This is a $50 value and imperative to
any business. Easy to set up and we provide you with full instructions.

To ADVERTISE and receive your FREE Gift Checker Software:
http://www.marketingtrendz.com/advertising.htm
(we will be sending you the software personally after your AD
is submitted)

...AND also available FOR EVERYONE is our HOLIDAY RECIPE
Page for all to enjoy through this joyous season. New recipes will
be added weekly to get you geared for the holiday season.

*********************************************************************
Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of the OnLine Exchange Ezine
Be the best that you can be!
Take Action Today!
http://www.marketingtrendz.com
admin@marketingtrendz.com
**********************************************************************

In an effort to recognize the Valuable and Informative Sites
the internet has to offer, we are Now Offering a
MARKETING EXCELLENCE AWARD. Please visit our site
for requirements and criteria. SUBMIT Your Site TODAY!
http://www.marketingtrendz.com/award.htm
**********************************************************************

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THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The information
contained in this document represents the current view of MM2000 on the
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