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THE ONLINE EXCHANGE EZINE
~ Helping you make profits online is our business. We are dedicated to
keeping you informed on what is working for business owners.
~ Stay tuned into the latest in internet marketing and networking by
reading
each issue of the Online Exchange! We will show you how to make your
business succeed and how to use the internet to your advantage. ~ (To
review more business tips, go to http://www.marketingtrendz.com/archives.htm)
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide
it's subscriber list to ANYONE. We respect the privacy of our readers.
Please see the bottom of the Ezine for removal instructions.
MILLENNIUM MARKETING 2000 presents.....
The Online Exchange Ezine!
Discover business success tips, free offers, and business building
resources to help you profit online and off.
(c) Online Exchange Edition.......... December 6, 1999
From the Creators of The Online Exchange E-Zine.....
Welcome to the latest edition of The Online Exchange Ezine.
Our weekly Ezine has regular articles & Features all included to
help Internet Entrepreneurs make
money on-line. We would like to Announce that we now have over 12,000
subscribers, and would like to thank each and everyone of you for your
support in making this Ezine one of the most informative Ezine's on the
NET.
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IN THIS ISSUE:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * 7 Inexpensive Ways To Promote Your Web Site
~ "Top Pick" Classified Ads
~ Business Thoughts * QUIZ: Is Your Site Doomed?
~ Holiday Special for All Subscribers of The Online Exchange Ezine
~ QUOTE Of The WEEK
~ Removal Instructions
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SPONSOR IN THE SPOTLIGHT:
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NOTE: You should have some basic understand of your computer and the
Internet.
SPONSOR IN THE SPOTLIGHT
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FEATURE ARTICLE*
7 Inexpensive Ways To Promote Your Web Site
It seems that many Internet marketers believe that all they need to do
to be successful is put a site on the web and wait. They believe surfers
will flock to the site, credit cards in hand, anxious to make them the
next Internet millionaire. At the risk of destroying someone's dreams,
this simply is not the way it happens.
Surfers must know about your site before they can visit it. In its most
basic form, a web site is a billboard directing your visitors to your
products and services. To be effective, surfers must see your billboard.
To accomplish this, it is necessary to promote a web site constantly. So
how does the Internet business
person go about promoting their web site?
Basically, there are two choices. The easiest way is to pay someone else
to do it. There are several companies, including my own, that specialize
in helping people promote their web based businesses. The problem with
these services is they are relatively expensive. What does a person do
if they run a small
business, making small monthly profits? How do small businesses, with
limited budgets, entice surfers to visit their Web site? Below, I
discuss seven effective methods that are available at little or no cost.
1. Direct e-mail is the one of most effective way of promoting your web
site. We will examine other methods of promotion, but none are as cost
effective as direct e-mail. With the proliferation of free e-mail
services such as Hotmail, many people as choosing this as their primary
means of web site promotion.
One reason for direct e-mail's effectiveness is that everyone who
receives your message will read the subject line. No other form of
commercial promotion can claim this. A catchy subject line can guarantee
a high percentage of recipients will open your message. [Note from
editor: MM2000 does NOT condone spamming. Direct emailing MUST be done
in a responsible way.]
2. Advertise in E-zines. E-zines offer most of the advantages of direct
e-mail, without the risks or the effort. Additionally, e-zines usually
reach very specific, targeted markets. This is the real beauty of e-zine
advertising.
General, untargeted mailings advertising a good product at a reasonable
price generate responses on the order of 5%. Of these responses only
about 3% will actually make a purchase. You can see how untargeted
mailings could generate the need for you to do a large amount of work
for very little return. With targeted
advertising, I have experienced numbers more on the order of 7% response
with 40% purchases. The reason for the dramatic difference is obvious.
The readers of the e-zines were pre-qualified as interested in my
products. Higher interest equals higher sales percentage. Ezines are the
safest, most beneficial way to advertise your business and receive
results.
3. List your Web site with the search engines. There are many search
engines available on the Internet, with more coming online every day.
The process of registering is very simple, but can consume a large
amount of time. This is especially true when you consider that you will
probably need to resubmit your site on a
regular basis.
My suggestion is that you focus your attention on the major search
engines. Excite, Infoseek, WebCrawler, Lycos, Alta Vista, Hotbot and
Yahoo probably account for 80% or more of the searches performed on the
Internet. Also, I recommend that you avoid the myriad free submission
services and take care of the submissions to these seven yourself, by
hand. If you want to try the freebies for submission to the minor search
engines, give it a shot, but your listing in the big seven is too
important to take a chance on.
4. Buy banner ads. This does not mean avoid banner exchanges, however,
you will receive better quality visitors from good banners placed on
carefully selected, high volume web sites that receive visitors who may
be interested in your product. There are many brokers, such as WPRC (http://www.wprc.com)
or
WebConnect (http://www.webconnect.com)
that can assist you in placing your ads. To test the effectiveness of
your banners, link each different ad to a different "doorway"
page and monitor the traffic through your web site statistics.
5. Place ads on high traffic links pages and negotiate reciprocal links
with complementary businesses. The links pages may not generate traffic
for you directly but it is an inexpensive way to get your URL on many
pages. This can improve your standing in search engines that use link
popularity as part of their
placement algorithm.
Be cautious of who you exchange reciprocal links with. Try to find
businesses that compliment yours, not compete with it. If you offer
accessories for automobiles, link with auto dealers or auto parts
suppliers.
6. Put your e-mail address and URL on all your company's print
literature, letterhead, and display advertising. If you provide people a
means to find out more about your products or services in a low pressure
way, many will do so and some of those will buy.
7. Utilize the news groups. First, find the groups that are likely to be
frequented by people interested in products such as yours. DejaNews (http://www.dejanews.com)
might be of help to you as you perform the necessary research. It can
search thousands of groups for particular subjects, revealing the groups
for your to target.
After you have identified some target groups, monitor the discussions
for a few weeks to get the feel of the group. Once you have a grip on
what is going on in a particular group, start contributing to the
discussions. At the bottom of each of your messages, be sure to include
a "signature". A "signature" is a short, 5 to 10
line, advertisement of your product or service. Be sure to include your
product, URL and e-mail address in your
signature. Every time you contribute to the discussion, hundreds of
people will see your ad. This method requires some effort, but can pay
big dividends if you are in it for the long haul.
None of these methods are a magic bullet, none of them will bring you
millions overnight. By employing these seven methods of promotion
consistently, over time, you should notice an increase in your web site
traffic. More importantly, you should see an increase in the quality of
the traffic you receive, resulting in more sales. And that is the real
bottom line.
-----------------------------------------------
Tony L. Callahan is president of his own Internet marketing
company, Link-Promote <http://www.link-promote.com>.
-----------------------------------------------
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BUSINESS THOUGHTS*
QUIZ: "Is Your Site Doomed?..."
The already-high percentage of websites suffering from little or no
income is growing each and every day online. And while there are
certainly more reasons for this alarming failure rate than I can cover
in a short quiz, I'm quite sure I've identified the top reasons why more
sites than ever will shut down over the next few years...
Warning: You may not like what you learn about your own site from this
quiz. The quiz is not designed to make you feel bad. It is here to help
the large number of businesses who are NOT getting the results they
envisioned when they set sail online. It is completely up to you what
you do with the results.
THE QUIZ...
Read the following eight questions and answer them honestly. The
questions can be answered with a simple YES or No answer. Answer
"NO" just twice and you have a choice... make changes or face
the consequences.
-QUIZ START-
#1. Do you have your own domain name? ___
Sounds like a no-brainer, right? Well you'd be shocked at the number of
small business owners still trying to make a go of it with a free host.
If the first impression you make is coming across as
www.somefreewebspace.com/user/" instead of an established "www.yourcompany.com",
you're in trouble.
It is a simple fact of business online that if your company won't spring
for a domain name at $35 a year, many potential customers will think
twice before they buy from you.
#2. Does your site offer FREE, VALUABLE information about your area of
expertise? ___
Too many websites are merely sales letters and nothing more. The best
sites offer genuine, quality assistance. It is a simple fact online,
that businesses who willingly share valuable information are more likely
to keep people at their site and earn repeat visitors. Moreover, if you
are trying to sell something, you can earn your potential customer's
respect and confidence by sharing your hard-earned knowledge.
#3. Does your site really and truly look professional?___
Or does your site look like a beginner designed it? While there's
nothing wrong with being a beginner to online business, your website
MUST be attractive and professional. Ask five people who are not related
to you for their honest and brutal opinion of your site. Take their
suggestions to heart. If you want to grow successful online, you have to
look professional!
This also means your sales copy must be precise, accurate and
professional and must MOTIVATE your visitors to take action. Is your
current sales copy effective? If not, get it looked at by a pro. An
attractive site with effective copy can earn serious money online,
especially with all the duds out there!
#4. Do you display a privacy statement at your site? ___
This has quickly become a hot topic online. Not only is the press
talking about it, many of your would-be customers and newsletter
subscribers are looking for it! This is why a brief privacy statement is
fast becoming an essential component at every website. In short, it lets
your web site visitors know what you will do with any information they
share with you. (Hopefully you'll keep in confidential!)
It takes just 15 minutes to post your own privacy statement at your
site. I did mine at the wizard supplied by TRUSTe: <http://www.etrust.com/wizard/>
#5. Do you offer your website visitors secure credit card ordering? ___
This is one of the biggies! Secure credit card ordering is a MUST at
every business site. It's as simple as getting a merchant account and
offering a secure order form. For a crash course see <http://www.bizweb2000.com/security.htm>.
#6. Are you growing an "opt-in email list" by asking your
site visitors to leave their email address with you? ___
You need to give every visitor to your site a good reason to leave their
address. A free e-newsletter, discount specials or industry news will
usually suffice. Convince them that they MUST get on your list! As far
as collecting the info, a simple signup form is best. Don't ask a
million questions in your signup form. They may be interested in letting
you stay in touch, but may shy away if they have to reveal too much
information about themselves. A lead is a lead. Don't scare them away -
they may never be back.
#7. Do you contact your opt-in list regularly? ___
Whether you publish a weekly email newsletter, a monthly tip sheet or
even regular specials, a solid "keep in touch" strategy is the
most cost effective way to get visitors back to your site. It is your
guarantee of higher revenue each and every year as your list grows!
You'll continually be able to offer special deals and introduce new
products and services to your best prospects in the world -- your
private club of prospects and past customers!
#8. Is your website promoted on a regular basis? ___
Once you know you have a product or service that will sell, the only
other key to success is telling people about it. Online, sales figures
are directly related to the number of visitors your site gets. If you
sell something to every 100th visitor on average and get 100 visitors a
day, you can triple your income by getting 300 visitors to your site
each day. Sounds simple right? Well too many folks don't get it. They
don't promote regularly so they don't grow their traffic or their
revenue. If you need help you putting together a regular marketing
regiment, I've posted what works for me at <http://bizweb2000.com/plan.htm>.
-QUIZ END-
So, how many times did you answer NO? If you were forced to answer NO
just twice, your site may be doomed to a fate worse than the dinosaurs.
That's right, answering NO to just two of these questions means your
company may lose a bundle of revenue while your competitors build
thriving businesses.
Remember, I didn't write this to upset any small business owners out
there. Quite simply, I know from experience why many sites fail, while
others flourish. If yours isn't doing so well, time is on your side.
Print this quiz and get busy implementing each item one at a time.
Before you know it your site will be ringing up sales like there's no
tomorrow!
The OnLine Exchange Presents:
A HOLIDAY GIFT FOR YOU!!!
When you Advertise with the OnLine Exchange Ezine, we will provide you
with a Special Holiday Gift that is an asset to any business. When You
order either Our Winters Blizzard Blast AD Special or
The Maximum Exposure Package, you will receive FREE Checker Software, so
you will be able to accept checks online by email, fax or phone. This is
a $50 value and imperative to any business. Easy to set up and we
provide you with full instructions.
To ADVERTISE and receive your FREE Gift Checker Software: http://www.marketingtrendz.com/advertising.htm
(we will be sending you the software personally after your AD is
submitted)
...AND also available FOR EVERYONE is Debbie's HOLIDAY RECIPE Page for
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BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE ON THE NET!!!!
ADVERTISE ON The OnLine Exchange Ezine Today!!!
The Rates Are Amazingly Affordable and Your AD will be seen by over
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Counter. Guaranteed Traffic to your site!!!!
The Winter Blizzard Blast Ad Special is the Most Proven Package
Available and you can't beat the price! There are many other packages
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This EZINE has been PROVEN one of the MOST effective EZINES on the NET!
Don't let this opportunity pass you by!!!
www.marketingtrendz.com/advertising.htm
**QUOTE OF THE WEEK**
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «
GRATITUDE
Develop an attitude of gratitude, and give thanks for everything that
happens to you, knowing that every step forward is a step toward
achieving something bigger and better than your current situation.
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000
The OnLine Exchange Ezine
Be the best that you can be!
Take Action Today!
http://www.marketingtrendz.com
admin@marketingtrendz.com
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THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The
information contained in this document represents the current view of
MM2000 on the issues discussed as of the date of publication. Because
MM2000 must respond to change in market conditions, it should not be
interpreted to be a
commitment on the part of MM2000 and MM2000 cannot guarantee the
accuracy of any information presented after the date of publication.
INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED "AS IS"
WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT
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