The Online Exchange Ezine


~Stay tuned into the latest in internet marketing and networking by reading each issue of the Online Exchange! We will show you how to make your business succeed and how to use the internet to your advantage.~ (To review more business tips, go to http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home business opportunities should receive this ezine. We will NEVER provide it's subscriber list to ANYONE. We respect the privacy of our readers. Please see the bottom of the Ezine for removal instructions.



MILLENNIUM MARKETING 2000 presents.....
The Online Exchange Ezine!
Discover business success tips, free offers, and business building resources to help you profit online and off.


(c) Online Exchange Edition.......... November 29, 1999


From the Creators of The Online Exchange E-Zine.....
Welcome to the latest edition of The Online Exchange Ezine. Our weekly Ezine has regular articles and
Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you
have any suggestions or comments then please let us know. We would personally like to welcome ALL our new subscribers. We are currently in circulation to over 11,000 recipients and continually growing. PLEASE remember to check out Our Autumn Spectacular for maximum exposure for your business, which you will find
the LINK at the bottom of the page with many other packages available for you.



IN THIS ISSUE:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * Avoiding Common Info-Marketing Mistakes That Can Cause You To Lose Money
~ "Top Pick" Classified Ads
~ Business Thoughts *  A  CREED  TO  LIVE  BY
~ HOLIDAY ADVERTISING SPECIAL
~ HOW TO Advertise With The Online Exchange Ezine
~ QUOTE Of The WEEK
~ Removal Instructions



SPONSOR IN THE SPOTLIGHT:

FREE OPPORTUNITY! MAKE $5000+ A MONTH! You can have a virtually hands off business for free in
a $100 billion a year industry. Work it part-time and you could make over $5000 a month. You will also get a free website so you can run this as your main program or add a link from your current website to make a fortune. Get all details at website now and you could be started within minutes.
http://Freedomstarr.com/DA3338686



SPONSOR IN THE SPOTLIGHT:

FEEL FINE IN '99?  ENTER THE MILLENNIUM FEELING GREAT!!
Own A Business That Changes Lives!
Be Forever Young Looking, Healthy & Attractive.
Want to be Wealthy too?
Buy/Sell The Best Nutrition, Weight Loss, Personal Care,
Cosmetics MADE BY THE BEST for 19 years.
FREE Counseling @ www.naturalnutrition.net
EWS Mktg./888-419-0038



SPONSOR IN THE SPOTLIGHT:

Buy Wholesale and Save on Nutritionals
Buy 10 get 2 free on all our products! 
http://www.mhnetworks.com/naturesrx.htm
Nature's Rx offers pharmaceutical grade nutritionals
at wholesale prices.  Secure online ordering and same day shipping. 

SAM-e $30, Noni Juice $20, Metabo-Rx Ultra $16
(same ingredients as Metabolife), Eros Rx $24 - Herbal Viagra -doctor
recommended.  Check out our ValuPaks!
BEST value on our best selling products!



SPONSOR IN THE SPOTLIGHT

Entrepreneurs Dream. 
80% Need it , 99% don't know it exists.
Get PAID Daily, Residual income, 27 year old company,
Traded on the New York Stock Exchange.  #1 Traded stock
on the AMEX (1998') Forbes Magazine Top 200 companies
in the USA (ranked #5) No True Competition, No Inventory, No quotas.
For more information email:  legal4less@lawyer.com
Please visit:  www.ejfa.com/getpaiddaily/



FEATURE ARTICLE*

Avoiding Common Info-Marketing Mistakes That Can Cause You To Lose Money
by Marty Foley.

Many a literal gold miner has been disappointed when they discovered that what they toiled so hard to acquire wasn't real gold, but only iron pyrite, better known as fool's gold. Similarly, while extracting 'gold' from information can be quite profitable, there are hazards involved in planning, creating, producing and marketing information products that result in wasted time and money, leading to disappointment. If you want to avoid such mistakes, pay close attention.

Mistake #1: Expecting To Make Real Money With One Product

Many novice information entrepreneurs expect to make sufficient profit with one product, or only a few, but unfortunately, in the real world, there are relatively few products that will make significant profit by themselves. Unless you stumble across one of those rare products, you will need to offer a line of related
products and/or services to really extract gold from information.

Building a line of related products/services may seem harder than it really is. Of course, you don't have to be the creator of everything you sell. You can complement and expand your line by also selling products created by others. (If you have orders for other people's products filled by the drop ship method, you don't even have to invest in inventory.)

Mistake #2: Failing To Sell Related Products/Services

Some information entrepreneurs smart enough to recognize the value of offering several products/services make the mistake of selling a disconnected mixture of unrelated offers, appealing to different types of prospects, in various scattered markets. This spreads their limited resources too thin, and they fail to reap the full benefits of offering more than one product/service, namely, turning more prospects into buyers, increasing the average size of each order, and converting more customers into repeat buyers.

Mistake #3: Failing To Give Marketing Top Priority

Frequently entrepreneurs put marketing on the back burner, but it's importance cannot be over-stressed. Marketing (or the lack of it) can make or break a business. Or as the saying goes: "Marketing is everything." Therefore give it a high priority and work on it accordingly.

Mistake #4: Ineffective Marketing

A large percentage of marketing communications don't stress the benefits that the products or services bring to their audiences, but stress product/service features instead. The unfortunate outcome is that sales are adversely affected.

Mistake #5: Failing To Use Persistence In Marketing Efforts

Many fail to realize that marketing is most effective when the marketing message is repeatedly brought to the attention of the target audience. A sizable number of prospects won't respond to marketing communications the first time, for various reasons. But presenting the message repeatedly - perhaps a second, third,
fourth, fifth time, or more - will eventually convince a percentage of them (as long as they are legitimate prospects) to act on the offer. The key is using marketing methods you can afford to use repeatedly without breaking the bank.

Mistake #6: Trying To Create And/Or Sell Information Products With No Substantial, Growing Market(s)

Inexperienced info-marketers are often too optimistic about making money from information products. In their haste, they rashly jump headlong into investing too much time, effort and expense to produce and/or market them without first considering whether any sizable (and hopefully expanding) markets exist. They often discover to their disappointment that they've wasted their time and money, which may have been avoided had they determined if any viable markets existed for the products in advance.

Mistake #7: Not Revising/Updating Products

Updating can inject new life into a product, and it's newness can be used as a 'hook' to gain valuable free publicity. Unfortunately, many products are pulled from the market after just a few years. As long as worthwhile markets exist, it's smarter (and very possible) to keep profiting from an information product for years (or for as long as money is the accepted medium of exchange, and you are in a position to collect it)!

Mistake #8: Failing To Reuse Material From Products You've Created To Develop Other Ones

Developing a line of related products, as I've explained, is more or less essential to real info-marketing success. The best products to add to your line are those you create or otherwise control. This doesn't mean you always have to create entirely new material starting from scratch. Fortunately, some information from one
product you've created can be reused to create related, but distinct, new products.

Mistake #9: Pricing Information Products Too Low

The value of an information product is often underestimated by it's creator/seller, as reflected in a selling price that is too low. Under priced products don't profit their sellers much, if at all! In addition, some marketing avenues are more expensive, and so require a higher profit margin in order to make money. By pricing your products sufficiently high so you can afford to market them through both expensive and inexpensive marketing channels, your potential for profit is greater.

Mistake #10: Not Developing Information Products That Offer Solid Value

A notable percentage of information product creators fail to develop products that offer true, solid value for the money. Instead of creating products with detailed, step-by-step guidelines which help their audiences achieve what they want, all too many products deliver vague, unspecific information that leaves their audiences disappointed. This may result in returns for refunds, and discourages future sales to the same customers.

For your own good, and the good of your audience, your objective should not just be to profit from writing, publishing and selling information - although that is a good incentive! It should also be to deliver solid, useful information that brings real value to your audience, even when you create a simple product like a report or booklet. Giving your customers more than their money's worth isn't just the right thing to do, but it builds good will and encourages customers to come back for more of the solid value you've built a reputation for delivering.

Mistake #11: Investing Too Much Time And Money In A Product Before It's A Tested And Proven Seller

Even if you're fairly certain a sizable market exists for a product before you create it, I recommend you develop your initial version in as simple a form as possible, or as simple a form as you are willing to risk losing your entire investment in. This is especially important when you have less experience and capital during the start-up phase of your business.

As you test market a product and gather feedback on it from others, you will find mistakes and areas for improvement. Improvements and corrections can be made more easily and inexpensively while the product is in a simple form. Additionally, it's not wise to tie up substantial amounts of money in a product until it's a proven seller. A major product like a book, for example, can cost up to thousands of dollars to print, and printers generally want to be paid in full upon completion of the job. You could have big money invested in an untested, unproven product before a single copy has been sold. This can wipe you out financially so that you have nothing left for marketing/promotion. People have learned the hard way from such situations, so beware.

Mistake #12: Spending Too Much Time, Money And Effort On Expensive Marketing Methods, Overlooking Low-Cost Ones

Especially if you're new to information marketing, you need to be extra cautious with the way you use your limited capital. You can lose a lot of money quickly, if not careful. A full page print ad in a large circulation magazine, for example, can run several thousand dollars for just one issue, but may not pay for itself in sales. On the other hand, free publicity and other forms of low-cost promotion cost next to nothing, yet can be valuable marketing tools.

While there are no foolproof formulas that absolutely guarantee you will strike information gold, now that you're equipped with knowledge of common mistakes made in planning, creating, producing and marketing information products, you have a much better chance of striking the mother lode, not fool's gold.

=====================
Discover more profit-resources for your business success, online and off, at:http://ProfitInfo.com, or send email to this autoresponder: Send@ProfitInfo.com



CLASSIFIED ADS *

FINANCIALLY FREE in LESS THAN 30 Minutes a Day Make all the money you want without changing your current lifestyle!! Totally Internet Driven System allows you to build a substantial "residual" income in less than 30 minutes a day!!  FREE DEMO SHOWS HOW!!
http://www.lifeforceintl.com/systemdemo/6133702.shtml



Own A Computer? 
Put It To Work!
$25-$75/hr PT/FT
1-888-349-6728 or
www.work-from-home.net/chenderson



So you want to Work From Home? Well, we do & we love it!!
Find all the details at      http://www.homewurk.com .
Request or download free booklet & we
will be there to help you every step of the way. Make Y2K your new
beginning. E-mail kkaa@homewurk.com  or 505-892-3066.



Two More BIG Milestones For Six-Figure Income!
60,000 SFI Affiliates
30,000 Members
We're averaging over 5,000 new members a month. With our new Eagle Co-op,
we could easily double those numbers. Don't you want to be a part of the
biggest thing to hit the net? Join us NOW at:
http://www.sixfigureincome.com/free/?71711.57



Get PAID for being online! Absolutely FREE to join!
This is a SIMPLE way to make some extra cash each month for doing what you already do!!
Go sign up with as many as you like at
http://themoneywave.freeservers.com



Been looking for a stay home business? Well, I have an opportunity that
may be in your interests. I would like to share this opportunity with
you. I can be contacted by Email: kjmacd@bestprod.com  or (call) 1-306-
267-3332 after 6:00pm CST. Thank you K.J.MacD



Turn Your COMPUTER KNOWLEDGE Into CASH !
Get YOUR OWN E-Commerce website stocked with thousands of PC-related products and services.  Hand Technologies handles all order taking and shipping and pays you up to 45% commission!
Join now and get FREE DirectTV!  http://www.handtech.com/iquest



FREE $100.00 Gift Certificate Drawing.
Get that Rare and Special Gift for the special someone and register at the same time.
Many Gift Items discounted.
Go To:   rsgifts.com



The secret to success is offering free Las Vegas vacation certificates. You are guaranteed to increase sales and leads for your business. This is a fact people love to get something for free. Bring them to your Website and watch your sales and hit counter go to the moon. 5 free vacation certificates just to L@@K at our site.
http://www.freeyellow.com/members8/freevacationsnow



Powerful secrets, tips, tools, techniques, & resources for home biz success. FREE Newsletter featuring insider information from America's highest-earning home-based entrepreneurs.
http://www.sixfigureincome.com/free/?71127.37



How to make money selling and making chess pieces, birdbaths, fine art, gnomes and many other item. Plaster and/or cement moulds. For methods plus catalog send $14.95(Australian) or $9 U.S. to
Supermoulds P.O.Box 989
Southport 4215 Australia
Bankcards are ok. Ph 07 55329050. Have a look at
http://www.supermoulds.com.au
you may also order your catalog there



DISCOVER What the Records Say about You or Someone Else!
SEARCH FBI Files, Criminal, Alimony, Drivers and Hundreds of Public Records. with NET DETECTIVE 2000. GREAT for Finding MISSING FAMILY and MUCH MORE!
SEARCH Like a Private Eye! MONEY Back Guarantee.
http://collector-club.com/DET/members/103570/



Serious Income / Free Video !
Rated #1 Home Business In America!
If you're serious, you have to see this video !
The best compensation to be found !
http://www.cchomebiz.com



Forget About The Rest And Join The Best.
Voted #1 Home Based Business 3 years n a row!
No selling, No Inventory, No monthly purchases.
$100 per sale and company does all the selling!
http://www.ts100.com/99548



DO YOU SPEND 25 HOURS OR MORE A MONTH ON THE INTERNET?
Would you like to get paid for the time you spend surfing and also get paid to read some emails? This is NOT a get rich program, Extra Income.  There is no cost to you at any time or for any reason.  Please contact me at lgodin@sprintmail.com  for more complete information



OPTIMIZE YOUR CookieCutter business!
Are you 1 of 1,000's who purchased this exceptional program but couldn't get it to perform?  Find out how to earn up to $97. per sale and increase YOUR results.  Mail to: cchelp@quicktell.com?sub=mm2 .
Never heard about cookiecutter?  Details at:  sendnow@quicktell.com?sub



FREE NEWSLETTER AD (Value $30)
Get instant details......mailto: topezineads@getresponse.com 
or sign up for our newsletter at http://www.topezineads.com ..
You'll get instant instructions on sending us your 50 word classified ad and we'll get back with you on when we can run it in the next available issue of Internet Cash Hot Tips!  :)



Phone Cards On The Internet!
Buy One, Get One Free!
Low 6.9 cents per minute!
Simply Visit www.livephonecard.com/phone4less



BUYER'S   CLUB
One-stop shopping!   Save 10% - 50% and more on Home/Business/Travel products and Gift items.
Join now and save on special occasion gifts and Holiday purchases.
Buyer's Club packet available -
email your name and mailing address.
Visit us at http://www.varietygifts.com



Quicksilver Net-Works (Seeking Administrative Assistants)
Requires Access to PC and email.
Responsible for submitting ads and responding to email.
Expect a $500 dollar raise every month!!
http://www.cardservice-cco.com/raise2.html



Get a MERCHANT ACCOUNT....
For a fraction of the cost of others.  NO Application FEE or SET-UP FEE!  Easy to SET UP.  FULL Support.
Direct Deposit right into your Checking Account.  Easy Acceptance.
WHERE?  At CHARGE.COM  
visit my site at:
http://www.charge.com/welcome.cgi?mktg6059



PROJECT 21 PEOPLE!!! The Authentic Project 21 Manuals!
Shhh...here's a secret that no one wants you to find
out about! The whole course, normally $1,080 is now only $99!!!!
http://www.marketingtrendz.com/project21.htm



**Shop At our Custom Designed CyberMall **
where   everything is at your fingertips.
NO STRESS with fighting the holiday Crowds!
http://www.marketingtrendz.com/cybertrendz.htm



PRE-REGISTRATION is going on NOW!
For The MarketingTrendz Workshop. 
This workshop is designed for all business entrepreneurs to learn all the necessary marketing tools and resources in order to be successful online. Reserve Your FREE Vacation Tickets NOW!!!
http://www.marketingtrendz.com/workshophome.htm



BUSINESS THOUGHTS*

A  CREED  TO  LIVE  BY

"Don't underestimate your worth by comparing yourself with others. It is because we are different that each of us is special.

Don't set your goals by what other people deem important.  Only you know what is best for you.  Don't take for granted the things closest to your heart. Cling to them as you would your life, for without them life is meaningless.

Don't let your life slip through your fingers by living in the past or for the future.  By living your life one day at a time, you will live all the days of your life.

Don't give up when you still have something to give. Nothing is really over until the moment you stop trying.

Don't be afraid to encounter risks. It is by taking chances that we learn how to be brave.

Don't shut love out of your life by saying it's impossible to find. The quickest way to receive love is to give love; the fastest way to lose love is to hold it too tightly; and the best way to keep love is to give it wings.

Don't dismiss your dreams, to be without dreams is to be without hope; to be without hope is to be without purpose.

Don't run through life so fast that you forget not only where you've been but also where you're going. Life is not a race, but a journey to be savored each step of the way."

...........Nancy Sims



The Online Exchange Presents:
A HOLIDAY GIFT FOR YOU!!!
When you Advertise with the Online Exchange Ezine, we will provide you with a Special Holiday Gift that is an
asset to any business. When You order either Our Autumn Spectacular Special or The Maximum Exposure Package, you will receive FREE Checker Software, so you will be able to accept checks online by email, fax or phone.  This is a $50 value and imperative to any business.  Easy to set up and we provide you with full instructions.

To ADVERTISE and receive your FREE Gift Checker Software:
http://www.marketingtrendz.com/advertising.htm
(we will be sending you the software personally after your AD is submitted)

...AND also available FOR EVERYONE is our HOLIDAY RECIPE Page for all to enjoy through this joyous season.  New recipes will be added weekly to get you geared for the holiday season.

http://www.myfreeoffice.com/debbies/holidayrecipes.html



BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE ON THE NET!!!!
ADVERTISE ON The Online Exchange Ezine Today!!!
The Rates Are Amazingly Affordable and Your AD will be seen by over 11,000
prospects twice a month. Skyrocket Your Business and Blast Your Counter.
Guaranteed Traffic to your site!!!!
Our Autumn Spectacular is the Most Proven Package Available and you
can't beat the price!  There are many other packages available to you.
This EZINE has been PROVEN one of the MOST effective EZINES on the NET!
Don't let this opportunity pass you by!!!
www.marketingtrendz.com/advertising.htm 



**QUOTE OF THE WEEK**

»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «
How delightful is the company of generous people, who
overlook trifles and keep their minds instinctively fixed on
whatever is good and positive in the world about them.
But magnanimous people have no vanity, they have no jealousy,
they have no reserves, and they feed on the true and the solid
wherever they find it. And what is more, they find it everywhere.
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «



Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000
The Online Exchange Ezine
Be the best that you can be!
Take Action Today!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you wish to be removed from our mailing list or feel that you have been subscribed in error, proceed to the link below and enter your email address in the appropriate box and click submit.
http://www.marketingtrendz.com/unsubscribe.htm
Please allow up to 5 days for your email address to be removed



THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The information contained in this document represents the current view of MM2000 on the issues discussed as of the date of publication. Because MM2000 must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MM2000 and MM2000 cannot guarantee the accuracy of any information presented after the date of publication. INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT. The user assumes the entire risk as to the accuracy and the us of this document.