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The Online Exchange Ezine
SECOND EDITION
~Stay tuned into the latest in internet marketing and networking by
reading each issue of the online exchange! We will show you how to make
your business succeed and how to use the internet to your advantage.~To
review more business tips, go to http://www.marketingtrendz.com/archives.htm
ATTENTION ALL SUBSCRIBERS:
Due to the enormous amount of marketing information that we would like
to share with you this week, we have decided to make 2 editions for this
Ezine. We Want you to be ready for a busy holiday season! So we
have broken it into 2 sections. This is your SECOND EDITION.
We sent you the FIRST EDITION this morning. We hope you will benefit
from all the marketing assistance we are providing in these editions.
For all our Advertisers, if your AD is NOT in this edition,
it was already published in this mornings edition.
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide
it's subscriber list to ANYONE. We respect the privacy of our readers.
Please see the bottom of the Ezine for removal instructions.
MILLENNIUM MARKETING 2000 presents.....
The OnLine Exchange Ezine!
Discover business success tips, free offers, and business building
resources to help you profit online and off.
(c) Online Exchange Edition .........November 22, 1999
From the Creators of The OnLine Exchange E-Zine..... Welcome to the
latest edition of The Online Exchange Ezine. Our weekly Ezine has
regular articles and Features all included to help Internet
Entrepreneurs make money on-line. We hope you enjoy this Issue. If you
have any suggestions or comments then please let us know. We would
personally like to welcome ALL our new subscribers.
We are now in circulation to over 11,000 recipients and continually
growing. Please review our Autumn Spectacular Advertising Special at the
bottom of the Ezine! It will bring you astronomical
exposure to your business!
In this Issue:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * FUN WITH SEARCH ENGINES
~ "Top Pick" Classified Ads
~ Business Thoughts * WHY DOES INFORMATION MAKE SUCH IDEAL PRODUCTS?
~ "AUTUMN SPECTACULAR" ADVERTISING SPECIAL with the Online
Exchange Ezine
~ QUOTE OF THE WEEK
~ Removal Instructions
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FEATURE ARTICLE*
FUN WITH SEARCH ENGINES
by Merle
It never ceases to amaze me, the misconception that search engines are
the cure all for gaining more traffic to your site. Now I'm not saying
they're not important, but rather a piece of the pie in a well thought
out marketing plan.
There are a number of things one can do to make sure your site is ready
for indexing by the engines before submitting it.
First of all, get rid of the "under construction" signs. Make
sure the site is complete and offers interesting content. If you send a
site up before it is ready to be viewed by the public, with lack of
content and signs promising material in the future, odds are you'll lose
those visitors forever. Give people a reason to visit your site besides
the fact that you have one.
When it comes to search engines, two never function in the same manner.
They all play by a different set of rules, but here is a list of general
indexing practices that you should perform on
your pages to get them ready for listing.
1. The first 25 words on the page are the most crucial for indexing.
2. Make good use of title tags, they are very important and should
include your business name and a few primary key words that are related
to your site. Try to keep the size down to 40 characters or less.
3. Meta Tags- Some engines use them, some ignore them, but you really
need to include them on all of your pages. There are two primary
attributes, keywords and descriptions. Do not repeat
keywords more than 6 times as some of the engines will penalize you for
it. The length should not exceed 1000 characters.
A meta tag that is used by all spiders to guarantee your site will be re-indexed
at regular intervals looks like this
<META NAME="revisit" CONTENT="15 days">
This tag tells the spiders to come back and re-index every 15 days. If
you only update the site once a month change 15 to 30. If you update
daily or weekly leave the number at 15. If you need
help writing Meta Tags visit http://searchenginewatch.internet.com/webmasters/meta.html
Another useful Meta Tag that will make sure the spiders index not only
everything on your page but follow all of the links on it include this
tag on every page
<META NAME="robots" CONTENT="index,follow">
If the thought of going through your site and inserting all of these
tags doesn't thrill you, and why would it, there is plenty of software
that can be downloaded for free that will do the work for you. One that
I recently used and really liked is Tag-Gen 2.0 download it at http://www.hisoftware.com
If you're confused as to which search engines you should submit to here
is a list of the current major players in the game.
AltaVista http://www.altavista.digital.com/
This is one of the
most difficult engines to get listed in
AOL NetFind http://www.aol.com/netfind/
This is a branded version of excite
Hotbot http://www.hotbot.com
Utilizes Meta Tags
Infoseek http://www.infoseek.com
Uses all kinds of Meta Tags and getting listed is easy
LookSmart http://www.looksmart.com/
Lycos http://www.lycos.com
Lycos places more weight in the full text of your document, and looks at
Meta Tags
SearchCom http://www.search.com/
WebCrawler http://www.webcrawler.com
Does not take advantage of Meta Tags, utilizes keywords someone might
type In to find your site.
Yahoo http://www.yahoo.com Not
really an engine but a very important directory and the hardest one to
get listed in. Puts the most relevance on the title and comments you
provide.
Remember your listings won't show up overnight allow 4 to 8 weeks for
your pages to surface in the engines. With the millions of new Web pages
being put up daily it takes time to get them all indexed.
By getting your pages ready for the search engines before sending them
up You'll obtain a much higher placement, and that's exactly what the
game is all about!
-----------------------------------------------------------
Visit Merle's World Freebies for Webmasters
http://www.merlesworld.com
Sign up for Merle's Mission
Newsletter at http://www.merlesworld.com/newsletter.htm
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BUSINESS THOUGHTS*
Why Does Information Make Such Ideal Products?
By Marty Foley
It's an established fact that many of the most successful direct
marketers sell information products in various formats. Here are several
advantages of information that make it such an ideal
product:
Uniqueness
Any direct marketer worth his salt knows that the best products for
direct marketing are unique, or at least not easily available elsewhere.
Copyrighted information products that you've created fit into this
category. When you have exclusive rights to a product in this way, you
have your own little
'monopoly.'
Granted, an information product you create may be not be fully unique in
that the same subject may be addressed in other information products,
but copyright laws give you exclusive control over products you've
originated. To get your unique delivery of the information, people must
go through you - directly or indirectly - to obtain it. Either way, you
profit.
You Get More Profit From Products You Control
While selling other people's products has it's advantages, it's less
profitable than products you create or otherwise have exclusive rights
to (such as by purchasing the rights to a product someone else has
created). You get only around 40-60% of the profit from other people's
products, but 100% of the profit from products you control.
Potential To Bring You Income For Years
If you create a sought after product that meets the wants/needs of a
growing market, update it periodically to keep up with changes in the
field, and continue marketing it, it's possible to continue earning
income from it for years after creation. For example, I created my first
major info-product, an audio program entitled: 'HOW TO GET MORE DONE
WITH LESS TIME AND EFFORT: A Streamlined Time Management Course' back in
1993, and it is still profitable today. Similarly, information products
you create and copyright are yours to profit from for life, or until you
decide to sell the rights to someone else.
Inexpensive To Test
It's an unfortunate fact that of the countless information products
introduced into the marketplace each year, most fail While there are
tricks of the trade for increasing your chances of information marketing
success, as I reveal in Information Gold Mine, it's risky to invest much
time, money and effort in a product until it's a proven seller.
Fortunately, there are ways to test most types of information products
on a small scale before investing much of your precious resources in
them. Some types can even be produced one at a time, as orders are
received, eliminating inventory. This means you can test the sale ability
of a product with little risk. By minimizing your risk and learning as
you go, you'll be better able to absorb your mistakes and endure until
successful.
Easy To Store And Handle
Information products are compact in size, so they don't require much
storage space. They require no special care, and hold up comparatively
well under rough shipping and handling.
Inexpensive To Ship
Information products are lightweight, and the Postal Service even allows
a special reduced shipping rate for certain types of info-products.
If sold over the Internet, everything - from promotion, to shopping,
purchase and even delivery of the product - can be done electronically,
without any shipping expense. No fuss, no mess.
Once You've Struck Gold With One Product, You Can Continue Mining It For
More Gold
No matter what goal a product is designed to help your audience achieve,
or what problem it's designed to help them solve, there are additional
related goals/problems within their field that they want to
achieve/solve. One of your jobs should therefore be to find out what
these are, and then find or develop other products designed to help your
audience reach these related objectives.
The most profitable products to add to your line are, of course, those
you create. Fortunately, developing new related products doesn't mean
you always have to create entirely new material starting from scratch.
Once you've struck gold with one product, you can continue mining it for
more gold by re-packaging and selling it in other formats.
In practice, this means:
*One book can be broken down into several Special Reports, audio tapes,
videos, etc;
*Several related smaller products (such as Special Reports) can be
grouped together to form the foundation of a new book or other major
information product;
*A chapter or section of one product may be expanded later into yet
another major information product, etc., etc.
Information Products Have Built In Promotional Capabilities
Here are two ways information products have built-in promotional
capabilities:
1) Excerpts of info-products you've created can be used as articles to
promote sales of the product itself, as well as other related products
or services.
2) A catalog included in a printed information product you create (what
I call an in-product catalog), is a smart way of using each to promote
everything else you offer. The cost (which is very minimal anyway) is
included in the production cost and passed on to your customers.
What I especially like about an in-product catalog is that it's kept for
as long as the product is kept!
If a product doesn't lend itself to including an in-product catalog,
(such as an audio or video tape) you can at least include a message
within it inviting your audience to contact you for details on other
products/services they can benefit from.
Both of these methods are effective ways to slash the cost of acquiring
new prospects and selling more to previous buyers. Can you think of any
other type of product with such built in promotional capabilities?
As we've just considered, there are many reasons information makes such
ideal products. If you compare these advantages to other types of
products sold through direct marketing, you
will see that information makes one of the most ideal products of all
time.
BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE ON THE NET!!!!
ADVERTISE ON The OnLine Exchange Ezine Today!!!
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www.marketingtrendz.com/advertising.htm
QUOTE OF THE WEEK
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «
"There are no secrets to success:
Don't waste time looking for them. Success is the result of perfection,
hard work, learning from experience, loyalty to those for whom you work,
and persistence."
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of the Online Exchange Ezine
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information
contained in this document represents the current view of MM2000 on the
issues discussed as of the date of publication. Because MM2000 must
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