The Online Exchange Ezine
FIRST EDITION
~Stay tuned into the latest in internet marketing and networking by
reading each issue of the online exchange! We will show you how to make
your business succeed and how to use the internet to your advantage.~ (To
review more business tips, go to http://www.marketingtrendz.com/archives.htm)
ATTENTION ALL SUBSCRIBERS:
Due to the enormous amount of marketing information that we would like to
share with you this week, we have decided to make 2 editions for this
Ezine. We Want you to be ready for a busy holiday season! So we have
broken it into 2 sections. This is your FIRST EDITION. We will
be sending the SECOND Edition out this evening. We hope you will benefit
from all the marketing assistance we are providing in these editions.
For all our Advertisers, if your AD is NOT in this edition, it will be in
this evening's edition.
ONLY subscribers or those corresponding with us in reference to home
business opportunities should receive this ezine. We will NEVER provide
it's subscriber list to ANYONE. We respect the privacy of our readers.
Please see the bottom of the Ezine for removal instructions.
MILLENNIUM MARKETING 2000 presents.....
The Online Exchange Ezine!
Discover business success tips, free offers, and business building
resources to help you profit online & off.
(c) Online Exchange Edition.......... November 22, 1999
From the Creators of The Online Exchange E-Zine..... Welcome to the latest
edition of The Online Exchange Ezine. Our weekly Ezine has regular
articles and Features all included to help Internet Entrepreneurs make
money on-line. We hope you enjoy this Issue. If you have any suggestions
or comments then please let us know. We would personally like to welcome
ALL our new subscribers. We are currently in circulation to over 11,000
recipients and continually growing. PLEASE remember to check out Our
Autumn Spectacular
for maximum exposure for your business, which you will find the LINK at
the bottom of the page with many other packages available for you.
IN THIS ISSUE:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * TIS THE SEASON TO PUT THE PEDAL TO THE METAL
~ "Top Pick" Classified Ads
~ Business Thoughts * CUSTOMERS ARE KINGS
~ HOW TO Advertise With The Online Exchange Ezine
~ QUOTE Of The WEEK
~ Removal Instructions
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FEATURE ARTICLE*
Tis the Season.....To Put The Pedal to the Metal
The Holiday Season is now around the corner. Which means only one
thing....We Have To Work Harder Than Ever!!!! I realize that this time of
year we are all real busy getting ready for this joyous season.
However, in business, especially Small and Home Businesses, it means
we must be more dedicated to our business than ever.
NOW is the time to really put the pedal to the metal and get ready for a
prosperous and successful holiday season in business. Please do not
think it is time to slack, save your pennies for that holiday dinner, and
put a hold on your business. You must realize that this is the time
to invest, because we will all reap rewards in the end.
Place your ADS everywhere you can. Invest in good advertising and
even add some holiday cheer to your marketing. Go out and do some
networking. Pass your business cards around. Get the Word OUT!
One thing that always works for me: A Positive Attitude! I am
more determined than ever to really make this holiday season a success.
I am going to work later nights and longer days. I am going to
double up on my marketing efforts and really get the word out about my
business.
I have learned that this is time of year that people are especially
looking for extra work, home business opportunities to add to their
present careers. People are looking for ways to make extra money
this time of year, so it is up to us to show them what is available to
them. Some may feel they want to do it just for the season, but if
they enjoy it and are making money, it is evident that they will stay in
it and prosper, which only makes us prosper.
Don't Give Up! Now is the Time! Please do not think that this
time of year is the slow time. This is the Busy Time! So Take
Advantage of the situation. TAKE ACTION TODAY!!!!
Allow Your Business To Really Prosper!
Here are some helpful hints to get you in the mood:
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*Be more giving and sincere than ever. MAKE THE TIME!
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For ideas, please take the time and visit:
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Enjoy Your Holidays, but don't forget to Work Harder Than Ever!!!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
written by:
Debbie Solomon
owner and creator of
Millennium Marketing 2000
OnLine Exchange Ezine
http://www.marketingtrendz.com
mktgtrendz@aol.com
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BUSINESS THOUGHTS*
CUSTOMERS ARE KINGS
So often we forget that our customers are our boss. I think I discovered
one significant reason why most of us fall into this "rut." The
day we began our business we were as happy as could be. The customer was
king! We didn't have many orders so we bent over backwards to make sure
that all our customers were happy. Some of us might have even went
overboard and "went into the hole" just because we were so
overjoyed that we had received a customer order!
But, later on, we became much more busy. We were putting in long hours,
neglecting family and social life and realizing that being in business
does have it's gloomy side. While we tried our best to give each customer
personal attention, some customers couldn't be pleased if we hung our self
with a new rope! Therefore, new policies had to be established. Prices had
to increase for you to invest into business growth. And somewhere
in-between all this we lost the zeal for customer satisfaction. Instead of
the customer being "king" he/she was now a "pawn."
What originally began as a eager desire to please your customers has now
turned into a daily struggle. But who could blame you? You can remember
spending $100 and 30 hours of time trying to help a
beginner get started in mail order. However, after that beginner learned
all your trade secrets they left owing you money and never giving you the
time of day again. This made you cautious. Then how about the customer
that pretended they were going to send you a $500 order, wasted an hour or
so of your time (and long-distance phone charges) just to get them quotes
before they sent in their money. Then after all the toil and added
expenses, you never heard from the customer again. How irritating! At
least, you thought, they could have sent you a "Thank You Note"
for all the trouble they put you though.
But 20 minutes later, you get another phone call from a customer wanting
to put you through the same thing. Only this time the guy is serious. Do
you give this guy the same treatment you gave to the first customer? As a
human being you normally can't because you are ruled by emotion. It takes
someone with a lot of
self-confidence in their own character to treat each customer like a big
business!
Just treat every customer you talk to the same way you would treat someone
from a big business who was getting ready to send you a $10,000 order!
Unfortunately, some business owners allow owning a business to go to their
heads. After they start becoming successful, the owner will think he/she
is "king" and makes all
the rules. He/she feels that their reputation speaks for itself and
customer's are eager just to do business with them.
This normally happens because income increases and you don't
"need" certain customers who you feel have been a thorn in your
side. But although it is perfectly fine to do this if you dispel a
customer solely based on the "amount" and "quantity"
of orders he or she sends you that's a big mistake. Those small guys and
gals might just grow up and become BIGGER businesses than you someday!
Wouldn't you rather have them on your side? Wouldn't you rather be in a
position to work with them perhaps on a multi-million-dollar
contract together? One never knows what the future holds so try to BE NICE
even if you have to grin and bear it!
That's why it's even more important to stop and think again. Are you
guilty of having a business ownership ego? If you allow it to go too far
you could lose your business entirely. Egos are a very tricky thing to
deal with. A hurt ego's downside is normally jealousy, deceit and even
criminal activity. Rage does nothing but
tear you up emotionally inside and always erupts in bad behavior and lost
relationships. Never, ever, go into a rage over the phone. If other people
are screaming at you, you will either calm them down by remaining calm
yourself or show them up for being emotionally unstable. Rage is truly the
result of an unstable personality trait. It's really NOT normal. So get
with the program and be calm (and nice.)
Everyone is in business to make money however, making it at someone else's
expense is suicide! Perhaps some of you reading this are laughing inside
yourself. You know I speak the truth!
"Humility Demonstrates Superiority".
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ADVERTISE ON The Online Exchange Ezine Today!!!
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**QUOTE OF THE WEEK**
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «
First, have a definite, clear, practical idea--a goal, an objective.
Second, have the necessary means
to achieve your ends--wisdom, money, materials, & methods. Third,
adjust all your means to that end.
--Aristotle
»@«*´`*»@«*´`*´¯`·.¸¸©¸¸.·´¯`*´`*»@«*´`*»@ «
Until Next Time!!
Best Regards,
Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000
The Online Exchange Ezine
Be the best that you can be!
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