The Online Exchange Ezine


Providing help for small and home businesses along with those looking for work-at-home opportunities.

~Stay tuned into the latest in internet marketing and networking by reading each issue of the online exchange! We will show you how to make your business succeed and how to use the internet to your advantage.~ (To review more business tips, go to http://www.marketingtrendz.com/archives.htm )

ONLY subscribers or those corresponding with us in reference to home business opportunities should receive this ezine. We will NEVER provide it's subscriber list to ANYONE. We respect the privacy of our readers. Please see the bottom of the Ezine for removal instructions.



MILLENNIUM MARKETING 2000 presents.....
The Online Exchange Ezine!
Discover business success tips, free offers, and business building resources to help you profit online and off.


(c) Online Exchange Edition.......... November 15, 1999


From the Creators of The Online Exchange E-Zine.....
Welcome to the latest edition of The Online Exchange Ezine.  Our weekly Ezine has regular articles and
Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you
have any suggestions or comments then please let us know. We would personally like to welcome ALL our new subscribers.  We are now in circulation to over 11,000 recipients and continually growing. PLEASE remember to check out Our Autumn Spectacular for maximum exposure for your business, which you will find 
the LINK at the bottom of the page with many other packages available for you.



IN THIS ISSUE:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * STARTING YOUR OWN EZINE ~ PART 2 
~ "Top Pick" Classified Ads
~ Business Thoughts * 
**What You REALLY Need for Success with Your Business Website**
~ HOW TO Advertise With The Online Exchange Ezine
~ Removal Instructions



SPONSOR IN THE SPOTLIGHT:

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FEATURE ARTICLE*

STARTING YOUR OWN EZINE ~ PART 2 

Now that you know how to begin to go about creating and publishing an E-zine (electronic magazine), here are some helpful tips to insure that you acquire a professional and respected ezine.

**Where does one get reliable and responsive email addresses?**

Well, there is no easy or exact answer to this question. Many people have many different ways of doing it.
However, I have experienced something's that may prove to be a benefit to you if you are fighting to
reach a goal of subscribers for your advertisers benefit.

I was amazed to find out how some are able to go about getting email addresses. I think that everyone should know how they "happen" to receive an offer from someone they have never heard of before. 
Consider this:

There are programs a person can buy that are designed to "strip" or "capture" email addresses off of a ISP server or chat/discussion group. So, it doesn't matter who you are, if you are online, receiving a message from someone who has obtained their addresses in this manner. 

On top of this seemingly underhanded activity, programs also enable a person to disguise or cloak themselves as they send out bulk email to these addresses. This makes it impossible to know where spam came from so as to report them. Is it any wonder that we all react so badly to spam? This certainly throws a question on a person's intentions if they utilize such privacy-stripping programs to achieve online income. 
Many companies sell these programs, then others use them to gain mailing lists and then sells them as Direct Mailing Lists.  Many of these lists are genuine, but many are also from this horrible program that strips people of their privacy.

If you are establishing a real business, obviously you would not want to go about it with such questionable programs. But, you also need to realize that mailing lists that you may buy could also be gotten in this manner. If that is the case, when you send out to those addresses, you could be asking for big trouble. Not only could you get disconnected from your ISP, you could also be losing business because of being labeled as a spammer. If a tenth of the people respond to your mass mailings, is that effective? I would say no! If you market in a responsible and honest way, you will find that 99% of business person's you contact will 
respond positively. It is easy to forget that on the other end of an email, there is a real live person. If you deal
one-on-one with people as much as possible, your business will definitely be benefited. 

The way to go about building an emailing list is by patience and perseverance. One way we have found effective is by researching classifieds in your targeted market and responding to people's ads. By telling them that we are looking for interesting online businesses to add to our ezine mailing list, we are able to add email addresses that will be interested in what we have to say each week. We also are able to respond to spam with our offer to add them to the list too. There is nothing wrong with that. But, be sure you wait for anyone's permission to add them. It is much better to only get 150 from a 500 mailing then having 490 unsubscribe. 

This will take much longer, but in the long run, it proves to be 100% more effective and you will reap the benefits as your income increases list, you too will see that result.

Whichever way that you chose to promote your business in building your emailing list, please be responsible and find out what is legal and what will kill the business you have worked so hard to start.

**How do you Mail an enormous list of subscribers efficiently?**

There are a couple ways to do a mailing of your Ezine. There is the FREE way and the Low Cost Way. 
Of course the Low Cost Way is much more reliable and effective. But I will discuss both of them for your benefit.

FREE Mailing List Software
Basically, this software is set up on many sites as part of an attraction when you join there community. 
Of course this is FREE, and one place I found that had this that was more reliable than most is at
My Free Office: http://www.myfreeoffice.com You sign on as a member. When you log on to your account, 
it is called the Power List. I was doing very well utilizing this list for some time. It is easy to use. HOWEVER,
once my list increased quite a bit and my list was over 4,000, for some reason, during my mailings of my ezine, the list would stop sending at about 2,000.  There is no way to do the rest of the list, so I was stuck. 
This made me realize that for reliability purposes, I need to buy software for this.

LOW COST Mailing Software
This is the most reliable way to send your ezines, offers, etc... The average cost for software such as this is around $50. It is a much needed investment, and will assure you guaranteed mailings. The best way to research this type of software is to go to a major search engine, such as Alta Vista, key in Mailing List Software, and get rates on quite a few of the Sites. This will give you an idea of what is available. Personally, we use AySoft AyMail http://www.aysoft.com . It has been very beneficial for our business and has never
caused us any problems. 

I hope this gives you more insight of what is entailed in starting your own ezine or newsletter. Our goal is to assist you in any way possible to achieving success online. All the people who read this article have one Goal ~~ Success at Home.  Starting an Ezine is the most beneficial way to increase your business potential. It is a proven method. I see so many people starting out in their own businesses and they have been told that they can have their own business and it will cost them nothing. You can go that avenue, but take it from experience, you need to invest something. I am showing you a low cost and effective way to enhance your business by starting an ezine. There are many low cost avenues of success. But the FREE ones are the Dead Ends. 
Invest Time, Energy and just a few dollars in making a success of your business. Read the ezines that are sent you and learn from them. There are many resources available to you. That is why Ezines are the most effective way of advertising and gaining the proper knowledge of the internet.

*********************************
Article by: Sara Hardy and Debbie Solomon
Co-owners and creators of 
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com 
admin@marketingtrendz.com 
*********************************




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BUSINESS THOUGHTS*

What You REALLY Need for Success with Your Business Website

What does it take for YOU to be successful? You need persistence, patience, efficiency, optimism, good communications skills, flexibility, integrity, and a service-oriented personality. This article will show you why you need these qualities to succeed as a business webmaster.

*PERSISTENCE--Success will be yours if you never give up! It may take some time to show a profit, but you will be successful if you keep at it!

*PATIENCE--Patience and Persistence are partners. If you have both, YOU WILL SUCCEED. I hear you saying "I want to see results NOW!". I have said that many times. Build your business as you would construct a quality home. You must first pour the foundation. Pour your business "foundation" first by:
a. Building an effective website.
b. Promoting your website efficiently.
c. Publishing a quality newsletter.
d. Building a newsletter subscriber base.
e. Tracking your visitors and following up with possible customers.

*EFFICIENCY--in my article on promotion, I tell you what to do and what not to do. If you need a copy of that article, I can send it to you. It comes from my personal experiences; do not make the same mistakes I did! Remember, THERE ARE NO SHORTCUTS!

*OPTIMISM--Keep a positive outlook! In slow times, get away from it for a while. You will come back in a different frame of mind.

*GOOD COMMUNICATIONS SKILLS--subscribe to discussion groups and bulletin boards. Talk to other webmasters. Ask them what works and what does not work. Pick their brains! Most serious webmasters are happy to tell you about their internet experiences. Learn from them!

*FLEXIBILITY--be willing to try new and possibly strange ways to promote your site. You never know what is going to work. Just avoid the "too good to be true" programs!

*INTEGRITY--there is nothing so precious as your good name. Guard it with your life. Never do anything that is remotely questionable or unethical. Remember, bad news always spreads like wildfire! Think of it this way; most humans remember bad news a lot better than good news. It tends to stick in their minds longer. So remember this; it takes nine(9) good things to erase one(1) bad thing.

*SERVICE-ORIENTED PERSONALITY--What should you do if one of your customers is unhappy? Do everything possible to satisfy him. If you do not, you may get some negative word-of-mouth advertising.
On the other hand, if you are willing to jump through hoops to satisfy him, it is very likely that he will tell others how good you were to him. You might get a new subscription or even a sale out of it, just for going that extra mile for an existing customer!

Success will be yours if you never give up, relentlessly and effectively promote your products, earn and keep a good reputation, and service your customers, especially AFTER the sale. Best of luck.

John Soares,
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BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE ON THE NET!!!!
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The Rates Are Amazingly Affordable and Your AD will be seen by over 11,000 prospects twice a month. Skyrocket Your Business and Blast Your Counter. Guaranteed Traffic to your site!!!!
Our Autumn Spectacular is the Most Proven Package Available and you can't beat the price! There are many other packages available to you. This EZINE has been PROVEN one of the MOST effective EZINES on the NET! Don't let this opportunity pass you by!!!
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Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000
The Online Exchange Ezine
Be the best that you can be!
Take Action Today!



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THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The information contained in this document represents the current view of MM2000 on the issues discussed as of the date of publication. Because MM2000 must respond to change in market conditions, it should not be interpreted to be a 
commitment on the part of MM2000 and MM2000 cannot guarantee the accuracy of any information presented after the date of publication. INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT. The user assumes the entire risk as to the accuracy and the us of this document.