The Online Exchange Ezine


~Stay tuned into the latest in internet marketing and networking by reading each issue of the online exchange! We will show you how to make your business succeed and how to use the internet to your advantage.~ (To review more business tips, go to http://www.marketingtrendz.com/archives.htm)

ONLY subscribers or those corresponding with us in reference to home business opportunities should receive this ezine. We will NEVER provide its subscriber list to ANYONE. We respect the privacy of our readers. Please see the bottom of the Ezine for removal instructions.



MILLENNIUM MARKETING 2000 presents.....
The Online Exchange Ezine!
Discover business success tips, free offers, and business building resources to help you profit online & off.


(c) Online Exchange Edition.......... November 8, 1999


From the Creators of The OnLine Exchange E-Zine.....
Welcome to the latest edition of The Online Exchange Ezine.
Our weekly Ezine has regular articles and Features all included to help Internet Entrepreneurs make
money on-line. We hope you enjoy this Issue. If you have any suggestions or comments then please let us know. We would personally like to welcome ALL our new subscribers. We are now in circulation to over 11,000 recipients and continually growing. PLEASE remember to check out Our Autumn Spectacular
for maximum exposure for your site, which you will find the LINK at the bottom of the page with many other packages available for you.



IN THIS ISSUE:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * HOW TO START YOUR OWN E-ZINE
~ "A-1" Classified Ads
~ Business Thoughts * QUALITIES OF SUCCESS
~ HOW TO Advertise With The OnLine Exchange Ezine
~ Removal Instructions



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FEATURE ARTICLE*

HOW TO START YOUR OWN E-ZINE

We are frequently asked many questions pertaining to ezines, which include:
"What Is An EZINE?"
"How Do I Start ONE?"
"Why Should I Start An Ezine?"

Being that we have been publishing this ezine for a period of time, and that we receive favorable response from what we include in each "Online Exchange Ezine", We present these explanations and suggestions for you to review:

The Most Common Question that Home Business Entrepreneurs ask is,

"What is an E-Zine?"
You are very familiar with Email, which stands for Electronic Mail. So, an Ezine would thus be an Electronic Magazine. Many use the title "Ezine" and "Newsletter" interchangeably. Basically, ezines are a collection of articles and advertisements sent out in email form on a regular basis. If you are a subscriber to more then one ezine, you will notice a basic format. Most ezine publishers lay out their ezine similar to this one.

Each Ezine is based on one subject, so that you have a targeted market. This way, people will read your ezine and look forward to each one for information they will be able to utilize.

"How Do I Start An E-Zine?"
One important aspect I have found in creating an ezine, is Research. You need to Subscribe to various Ezines. Look at the formats of the different ezines and create your own format using others as a guideline.

1. Create a Name that is based on the subject of your E-Zine. This is an intrical part of your Ezine, so be decisive.

2. The Frequency of your Ezine:
Monthly
Bi-Weekly
Weekly
We do suggest you start out with a Bi-Weekly or monthly Ezine in the beginning, until you build your business to a desired stage.

3. Create the format:
hints:
*Start with the Name of the Ezine
*A Basic summary of what your Ezine is about
*Date of Publication
*A Personal Note From the Editor (include your goals and ambitions for the Ezine)
*An Index of each Ezine
Titles of Articles, Classified ADS, Advertising, etc...
*Body of your Ezine (The Contents)
*Removal Instructions (very important)
*A Disclaimer ( for legality purposes)

4. Research Various Articles on the Internet based on the Subject of your ezine. Save these articles, and out of courtesy to the people who write them, email them and ask permission to publish the article. 99% of the authors will say yes, as long as you include their name, email address and web address. In time
you should start writing your own articles. Now that you have a name for your Ezine, a format, and various articles that will be essential to each ezine. It is time to start your mailing list.

In order to build a Mailing List, you need to attract people. What we did, as well as many others do in the beginning, is Give away FREE Ad Space. This will generate many subscribers in a short amount of time and also advertise your Ezine at the same time. When your Ezine mailing list reaches the numbered goal you had in mind, you can start charging for ad space. Research various Ezines for the different AD packages that are available and use that to format your own.

After you start to build your ezine mailing list, you will need to spend a small amount of money on software for sending out your ezine. There is a large selection to choose from for sending out your ezine. Some more desirable then others.

You also need to talk with your internet provider to be sure that there are no restrictions etc. for sending out a large amount of emails on a regular basis.

In our next issue, we will discuss who, and where to go for your mailing list, the best place to locate reliable software, and the most effective ways to build you mailing list. There are also many places NOT to go for your email addresses. We will provide this information for you as well.


"Why should I start an Ezine?"

To be honest, I basically did not see the importance of an ezine in the beginning. My partner insisted that it was something we needed to have, so I said "Ok, you take care of that part." When we began to charge for ad placement in our ezine, I began to see what an asset this was to our business.

The fact is, it is THE most important part of our business! It provides our subscribers with the information that they need to improve their sales. It also serves as a supplement to the marketing manual that we provide many business.

I would still have to say that vast majority of our income each week comes from our ad sales alone, so we have something very substantial for a weekly income. And the rave response we get from our advertisers have made it all worth while. We are sincerely helping others in their business.

However, I could never handle this on my own. I recommend that anyone planning to start an ezine have a competent partner to help out. There is a lot of work involved in publishing an ezine, but it is well worth. With a reliable partner, you will be much more efficient in your efforts and outcome.

I hope this gives you a little more insight as to what an Ezine is and the basics
on starting one. If you should need additional advice or assistance, please do not
hesitate to contact me at anytime: admin@marketingtrendz.com

Next week, I will continue my Ezine Experience and helpful tips on how to start one.
It is a wise, profitable and professional decision in starting an ezine.
*********************************
Article by: Sara Hardy & Debbie Solomon
Co-owners and creators of
Millennium Marketing 2000 &
The Online Exchange Ezine
http://www.marketingtrendz.com
admin@marketingtrendz.com
mktgtrendz@aol.com
*********************************




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BUSINESS THOUGHTS*

QUALITIES OF SUCCESS

By Chris Small

On the Internet a small home based business has virtually the same opportunity that much larger well monied companies and individuals have. Some of the little guys are doing extremely well on this new medium. Some of them started with nothing more than an idea and turned it into thousands. Some
have even become millionaires. And then there are the super stars of the Internet. The people who are now Billionaires after only a few short years. The creators of Yahoo, Hot Mail, Microsoft, Amazon, etc..

What characteristics do they possess that most people don't? Or do we all have these qualities hidden within us just waiting to be unleashed?

Why do some Internet Marketers achieve phenomenal results while others barely break even? What differentiates a success from a failure?

We are going to look at five essential qualities to success. Recently I had a conversation with very successful Webpreneur and asked him what he thought the necessary skills were to achieve great success on the net. His immediate response was the following five points. These five are not the only ingredients to high achievement, but they are crucial elements of it.


Desire
No major success happens without desire. Successful people all know what they want and are willing to exert great amounts of energy and effort to achieve it. They find an eagerness and enthusiasm that overcomes simple wishfulness and translates into intense commitment. The Internet (and the World) is filled with people who WISH for success. The ones who achieve it are always the ones who truly DESIRE it and are willing to commit to it.


Commitment
People who are committed to their business objectives have equipped themselves with an essential tool that will see them through the trials and challenges of building an Internet business. They will persistently forge on until they see the resolution to their problems. They may have to change direction to reach the target, but they will never quit. On the Internet, the only thing that doesn't seem to change is change itself. What worked yesterday may not work today. New technologies keep popping up and replacing old ones. A committed webmaster will not be daunted by this but rather embrace it. You know the old saying "Place your goals in concrete, but the path to them in sand"


Cooperation of Family
Whenever you embark on a new path it is extremely important that you acquire the support and cooperation of your loved ones. If you doubt this you either live alone, or you have never tried to do something BIG.


Time Management Skills
Time is something that only happens once. You can't go back, only forward. Make that time count. The most significant portion of your commitment to your Internet business is in the time that you devote to it.
It is advisable to make a list of all the projects that you need to work on for the week and break them down into Daily Action Plans (DAP's). Look at your DAP each morning and prioritize each item. Then determine how much time you will need to commit. Of course new things will pop up that you hadn't planned on and some things will take longer than anticipated. Other items may take you less time. The key here is to get
the most important things done first and then you can decide if you want to pursue lesser tasks. Simply spending time on the Internet is not necessarily time used effectively. It's alright to have some recreational time, but make sure that when you are engaged in building your business you don't get distracted with unfruitful activities.

Identify Areas of Profit
This is critical. Successful webmasters will zero in on the most profitable areas of their business and spend the bulk of their efforts there. It's very easy to become distracted with unproductive tasks and neglect the important ones. Practice the 80-20 rule.. Find the 20% of your enterprise that produces 80% of the profit and focus on it. This may sound slightly unrealistic, but it is a very effective success mechanism. Devote 80% of your efforts to these key areas and leave the remaining 20% for the other things.

Do you have these necessary areas under your own control?
Are you ready to take that big step onto the cyber stage?
All the world loves a winner! We're eagerly awaiting YOUR appearance.

Ready, Set, Go...
-----------------------------------------------------------
Chris Small is a cyber entrepreneur and host of the very successful 'World Deal Center'. His main website is http://www.WorldDealCenter.com/
-----------------------------------------------------------



BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE ON THE NET!!!!
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The Rates Are Amazingly Affordable and Your AD will be seen by over 11,000 prospects twice a month. Skyrocket Your Business and Blast Your Counter.
Guaranteed Traffic to your site!!!!
Our Autumn Spectacular is the Most Proven Package Available and you can't beat the price! There are many other packages available to you. This EZINE has been PROVEN one of the MOST effective EZINES on the NET! Don't let this opportunity pass you by!!!
www.marketingtrendz.com/advertising.htm




Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of
Millennium Marketing 2000
The OnLine Exchange Ezine
Be the best that you can be!
Take Action Today!



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THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The information
contained in this document represents the current view of MM2000 on the issues discussed as of the date of publication. Because MM2000 must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MM2000 and MM2000 cannot guarantee the accuracy of
any information presented after the date of publication. INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT. The user assumes the entire risk as to the accuracy and the us of this document.