The OnLine Exchange Ezine ~Stay tuned into the latest in internet marketing and networking by reading each issue of the online exchange! We will show you how to make your business succeed and how to use the internet to your advantage.~ (To review more business tips, go to http://www.marketingtrendz.com/archives.htm ) ONLY subscribers or those corresponding with us in reference to home business opportunities should receive this ezine. We will NEVER provide it's subscriber list to ANYONE. We respect the privacy of our readers. Please see the bottom of the Ezine for removal instructions. MILLENNIUM MARKETING 2000 presents..... The OnLine Exchange Ezine! Discover business success tips, free offers, and business building resources to help you profit online & off. (c) Online Exchange Edition November 1, 1999 From the Creators of The OnLine Exchange E-Zine..... Welcome to the latest edition of The Online Exchange Ezine. Our weekly Ezine has regular articles and Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you have any suggestions or comments then please let us know. We would personally like to welcome ALL our new subscribers. We are now in circulation to over 11,000 recipients and continually growing. PLEASE, for maximum exposure for your site, you are advised to view our Advertising Packages, which you will find the LINK at the bottom of the page. IN THIS ISSUE: ~ A Word From Our "Sponsors in the Spotlight" ~ Feature Article * LESSONS TO BE LEARNED IN BUSINESS~PART 2 ~ "A-1" Classified Ads ~ Business Thoughts * WHAT EXACTLY ARE DOORWAY PAGES? ~ HOW TO Advertise With The OnLine Exchange Ezine ~ Removal Instructions SPONSOR IN THE SPOTLIGHT: Any Successful Entrepreneur will tell you that you need a variety of advertising and more than just internet advertising to succeed! Tired of posting your offers to so called Safe Lists, FFA Links Pages and Free Classified Sites, and the only response you seem to get is an automated email trying to sell you something? Do you want some REAL RESPONSE to your offers? Home Business Digest can help! Come see why so many Home Based Business' are subscribing! BONUS!!! BONUS!!! BONUS!!! Subscribe today and get a FREE Classified Ad in the Hard Print Version of Home Business Digest's Magazine! That's a $25.00 value Free! http://www.moneyopportunities.com . SPONSOR IN THE SPOTLIGHT: GUARANTEED TO EXPLODE YOUR ONLINE INCOME! Seeking a select number of associates to sell the TOP 2 HOTTEST MONEY MAKING products and services on the net today. ***(next to SEX that is!)*** Get a fully customized 150 page web site with your own domain name. Your site SELLS and DELIVERS the products and PAYS you the best commissions offered on the Net - WEEKLY! No experience is necessary. 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Get listed on 5000 viewed sites for FREE ... sign up hundreds of people to your email newsletter ... You can MAXIMIZE YOUR PROFITS quickly and easily, without worrying about search engine ranking! The secret is not how many people see your ad; it's how many of the RIGHT people see your ad! EXPLODE YOUR WEB PROFITS by visiting: http://www.topezineads.com/cgi-bin/affiliate/b.cgi/237 FEATURE ARTICLE* LESSONS TO LEARN IN BUSINESS~PART 2 Last week we discussed the importance of a domain name, accepting credit cards online, and the relevancy of Search Engines. This week I am going to let you in on other important lessons I have learned in my experience of marketing on the internet. One of the biggest problems we face on the internet when marketing is finding the best source of advertising and generating HITS to your site. Not only HITS alone, but sales. ADVERTISING When I first started advertising on the internet, I spent numerous hours a day placing ADS at FREE Sites. I guess it is obvious that I wasted valuable time. I added my site to classifieds with 1000's of others hoping people would see mine before anyone else's. I lived in illusion and quickly found out it was not the answer. I shortly learned that I needed to try out the waters, do all kinds of advertising like; Newsgroups, Ezines, low-cost paid ADS, like in AOL and Excite. I write Articles and Publish an Ezine. And I always keep in mind, that I am also a consumer and need to see my site from a consumers point of VIEW. It has helped me a great deal. I am constantly trying various ways of advertising and with each source I use a different AD so I can track where most traffic is coming from. My personal favorites are the EZINEs and also the Newsgroups. They are easy to use and very profitable. Spamming is a very touchy situation. A friendly email can turn out to be a fury fight. A lot of people don't even read an email and will reply screaming in your face about spamming. I used to get so upset about this. But I have learned my lesson well. Let me put it to you this way, I find my targeted market, which in my case, are people who already have their own business, and I send them an invitation to visit my site to research FREE Reports and Articles that will help them in increase their business potential. I am NOT selling anything, and I am NOT soliciting. WHY? Because I always have a way for these people to be removed from my list. This is assistance for Business Entrepreneurs, and I am not trying to sell anything. This is one way I Network my business. Yes, I still get a few nasty emails sent back to me and I remove them promptly, but these people are just refusing FREE help. WEB SITE Now that we know how important a Domain Name is, we also have to realize how important the contents and view of your Web Site is. One thing I cannot stand in web sites is BRIGHT colors and neon signs. I can tell you for a fact that the majority of people looking at sites will tell you the same thing. KEEP IT SIMPLE! Use Warm Colors; black is the most common or a smooth green or browns and beiges. A nice textured background with some subtle graphics will be the best thing you could do for your web site. Just recently I was looking for some helpful tips on Logo's, and I was at the Search Engines. If I entered a site where the colors were bright, I exited right away. If I entered a site that was confusing with tons of information on the first page, I exited. I like an easy to navigate page. A nice description, with a way to get the information I need. My lesson is that TOO much information at once is NOT a good thing. Have your main web page as a navigation guide for people, with a brief description of your site. People will find it a lot easier and will with no doubt bookmark your site for future reference. I am sure with all the lessons to be learned on the internet, it will take a book to show you all of them. These are very important aspects to learn. We are all here for one reason only, to make a success of our business. Take these lessons into account and please email me for any further guidance at: mktgtrendz@aol.com ********************************* Author Debbie Solomon owner and creator of Millennium Marketing 2000 OnLine Exchange Ezine http://www.marketingtrendz.com ********************************* CLASSIFIED ADS * OPTIMIZE YOUR CookieCutter business! Are you 1 of 1,000's who purchased this exceptional program but couldn't get it to perform? Find out how to earn up to $97. per sale and increase YOUR results. Mail to: cchelp@quicktell.com?sub=mm2 . Never heard about cookiecutter? Details at: sendnow@quicktell.com?sub=mm2 Introducing the Hottest Home-Based Business Concept in America Today... 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