The OnLine Exchange Ezine


~Stay tuned into the latest in internet marketing and networking by reading each issue of the online exchange! We will show you how to make your business succeed and how to use the internet to your advantage.~ (To review more business tips, go to http://www.marketingtrendz.com/archives.htm )

ONLY subscribers or those corresponding with us in reference to home business opportunities should receive this ezine. We will NEVER provide it's subscriber list to ANYONE. We respect the privacy of our readers. Please see the bottom of the Ezine for removal instructions.



MILLENNIUM MARKETING 2000 presents.....
The OnLine Exchange Ezine!
Discover business success tips, free offers, and business building resources to help you profit online & off.


(c) Online Exchange Edition November 1, 1999


From the Creators of The OnLine Exchange E-Zine.....
Welcome to the latest edition of The Online Exchange Ezine. 
Our weekly Ezine has regular articles and Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you have any suggestions or comments then please let us know.
We would personally like to welcome ALL our new subscribers.  We are now in circulation to over 11,000 recipients and continually growing. PLEASE, for maximum exposure for your site, you are advised to view our Advertising Packages, which you will find  the LINK at the bottom of the page.



IN THIS ISSUE:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * LESSONS TO BE LEARNED IN BUSINESS~PART 2
~ "A-1" Classified Ads
~ Business Thoughts * WHAT EXACTLY ARE DOORWAY PAGES?
~ HOW TO Advertise With The OnLine Exchange Ezine
~ Removal Instructions



SPONSOR IN THE SPOTLIGHT:

Any Successful Entrepreneur will tell you that you need a variety of advertising and more than just internet advertising to succeed! Tired of posting your offers to so called Safe Lists,  FFA Links Pages and Free Classified Sites, and the only response you seem to get is an automated email trying to sell you something?  Do you want some REAL RESPONSE to your offers? Home Business Digest can help!
Come see why so many Home Based Business' are subscribing! BONUS!!! BONUS!!! BONUS!!!
Subscribe today and get a FREE Classified Ad in the Hard Print Version of Home Business Digest's Magazine! That's a $25.00 value Free!
http://www.moneyopportunities.com



SPONSOR IN THE SPOTLIGHT:

GUARANTEED TO EXPLODE YOUR ONLINE INCOME!
Seeking a select number of associates to sell the TOP 2 HOTTEST MONEY MAKING products and services on the net today. ***(next to SEX that is!)*** Get a fully customized 150 page web site with your own domain name. Your site SELLS and DELIVERS the products and PAYS you the best commissions
offered on the Net - WEEKLY! No experience is necessary. We show you step-by-step proven strategies that our best people are using to earn $10,000 a WEEK in commissions. It's Easy, Fun and  Extremely Profitable!
***YOU ARE GOING TO LOVE THIS*** 
JOIN US NOW at: http://www.avantimarketing.com/bizop.htm 
more details available at: 
mailto:avantimarketing@aweber.com?subject=MM
 



SPONSOR IN THE SPOTLIGHT:

Start making over $5000 per month by becoming an IMC affiliate. FREE to join. The highest paying commissions (60+) in the industry. This product sells like crazy 24 hours a day, 7 days a week. I've
never seen anything like it on the Internet. To find out more, go to:
http://www.marketingchallenge.com/index.cgi?14509  



SPONSOR IN THE SPOTLIGHT:

GUARANTEED TO EXPLODE YOUR PROFITS!
This is the easiest, quickest, and most PROFITABLE way to make money from your web site! Get instant, targeted traffic to your web site ... learn how to turn every 16 visitors into profits ... find out how to profit within 72 hours ... Get listed on 5000 viewed sites for FREE ... sign up hundreds of people to your 
email newsletter ... You can MAXIMIZE YOUR PROFITS quickly and easily, without worrying about search engine ranking! The secret is not how many people see your ad; it's how many of the RIGHT people see your ad!
EXPLODE YOUR WEB PROFITS by visiting: 
http://www.topezineads.com/cgi-bin/affiliate/b.cgi/237 



FEATURE ARTICLE*

LESSONS TO LEARN IN BUSINESS~PART 2

Last week we discussed the importance of a domain name, accepting credit cards online, and the relevancy of Search Engines.

This week I am going to let you in on other important lessons I have learned in my experience of marketing on the internet.

One of the biggest problems we face on the internet when marketing is finding the best source of advertising and generating HITS to your site. Not only HITS alone, but sales.

ADVERTISING
When I first started advertising on the internet, I spent numerous hours a day placing ADS at FREE Sites. I guess it is obvious that I wasted valuable time. I added my site to classifieds with 1000's of others hoping people would see mine before anyone else's. I lived in illusion and quickly found out it was not the answer. I shortly learned that I needed to try out the waters, do all kinds of advertising like; Newsgroups, Ezines, low-cost paid ADS, like in AOL and Excite. I write Articles and Publish an Ezine. And I always keep in mind, that I am also a consumer and need to see my site from a consumers point of VIEW. It has helped me a great deal. I am constantly trying various ways of advertising and with each source I use a different AD so I can track where most traffic is coming from. My personal favorites are the EZINEs and also the Newsgroups. They are easy to use and very profitable.

EMAIL
Spamming is a very touchy situation. A friendly email can turn out to be a fury fight. A lot of people don't even read an email and will reply screaming in your face about spamming. I used to get so upset about
this. But I have learned my lesson well. Let me put it to you this way, I find my targeted market, which in my case, are people who already have their own business, and I send them an invitation to visit my site to research FREE Reports and Articles that will help them in increase their business potential. I am NOT selling anything, and I am NOT soliciting. WHY? Because I always have a way for these people to be removed from my list. This is assistance for Business Entrepreneurs, and I am not trying to sell anything. This is one way I Network my business. Yes, I still get a few nasty emails sent back to me and I remove them promptly, but these people are just refusing FREE help.

WEB SITE
Now that we know how important a Domain Name is, we also have to realize how important the contents and view of your Web Site is. One thing I cannot stand in web sites is BRIGHT colors and neon signs. I can tell you for a fact that the majority of people looking at sites will tell you the same thing. KEEP IT SIMPLE! Use Warm Colors; black is the most common or a smooth green or browns and beiges. A nice textured background with some subtle graphics will be the best thing you could do for your web site. Just recently I was looking for some helpful tips on Logo's, and I was at the Search Engines. If I entered a site where the
colors were bright, I exited right away. If I entered a site that was confusing with tons of information on the first page, I exited. I like an easy to navigate page. A nice description, with a way to get the information I need. My lesson is that TOO much information at once is NOT a good thing. Have your main web page as a navigation guide for people, with a brief description of your site. People will find it a lot easier and will with no doubt bookmark your site for future reference.

I am sure with all the lessons to be learned on the internet, it will take a book to show you all of them. These are very important aspects to learn. We are all here for one reason only, to make a success of our business. Take these lessons into account and please email me for any further guidance at: 
mktgtrendz@aol.com
 
*********************************
Author Debbie Solomon
owner and creator of
Millennium Marketing 2000
OnLine Exchange Ezine
http://www.marketingtrendz.com 
*********************************



CLASSIFIED ADS *

OPTIMIZE YOUR CookieCutter business! 
Are you 1 of 1,000's who purchased this exceptional program but couldn't get it to perform? Find out how to earn up to $97. per sale and increase YOUR results. Mail to: cchelp@quicktell.com?sub=mm2
Never heard about cookiecutter? 
Details at: sendnow@quicktell.com?sub=mm2 



Introducing the Hottest Home-Based Business Concept in America Today...
The most professional e-commerce business available
This Market Opportunity is colossal
Serious lifetime incomes are being made (Now)
http://www.handtech.com/tcweb/clinicaresystemsmgt 



Been looking for a stay home business? Well, I have an opportunity that may be in your interests. I would like to share this opportunity with you. I can be contacted by Email: kjmacd@bestprod.com 
 or (call) 1-306-267-3332 after 6:00pm CST. Thank you K.J.MacD



The Debt Management Club (not-for-profit) can pay your debts up to $100,000! 
You don't have to pay the back! 
http://www.oe-pages.com/BIZ/Homebiz/howard 



WHY CAN'T YOU WIN on the internet?
Regardless of what you sell it is how you....SELL IT! 
SEX sells and it is only information if you think about it!
DON'T let dumb marketing decisions keep you broke, learn the methods used by the big boy's and girl's, or don't and buy a new hat.
http://www.hotyellow98.com/mentary 



Communications is a $100 billion industry in the US alone, and growing daily! If you have 6-8/hrs week to build a business, YOU CAN capitalize on this phenomenal growth.
Visit http://www.excelir.com/ie 



ENERGY 3 fat burner is quick, 100% natural dietary supplement that promotes optimum energy levels 
and health. Increase your energy, eliminatefat & toxins, satisfy appetite, lose fat
mail to: joan54_99@yahoo.com 



WE GOT 'EM! Powerful secrets, tips, tools, and techniques for turning small businesses into BIG paychecks! We're setting records every month by helping people just like YOU grow an at-home business!
Check us out FREE: http://www.sixfigureincome.com/free/?71711.57 



Phone Cards On The Internet!
Buy One, Get One Free!
Low 6.9 cents per minute!
Simply Visit www.livephonecard.com/phone4less 



The secret to success is offering free Las Vegas vacation certificates. You are guaranteed to increase sales and leads for your business. This is a fact people love to get something for free. Bring them to
your web site and watch your sales and hit counter go to the moon. 5 free vacation certificates just to L@@K at our site.
http://www.freeyellow.com/members8/freevacationsnow 



The Peterman International E-Commerce and E-Business Circle. 
Free newsletters and advice to those new to e-commerce.
Focus on international and emerging markets. Subscribe now with 
blank e-mail to peterman@iafrica.com  or visit http://www.peterman.co.za 



$Powerful Secrets to BIG Checks!
Powerful secrets, tips, tools, techniques, & resources for home biz success. FREE Newsletter featuring insider information from America's highest-earning home-based entrepreneurs.
http://www.sixfigureincome.com/free/?71127.37 



TracPhone - America's #1 Prepaid Cellular Phone Service!
Now anyone can have a cellar phone, regardless of credit! Visit our site and choose yours from among the top name brands: "Nokia", "Motorola", and "StarTac".
Get yours now! http://market-pulse-services.com/golden/ 



Buy Nutritionals at Wholesale and Save!
Diet, energy, vitamins, herbals, anti-oxidants and more. 
SAM-e $30, Metabo-Rx Ultra $16, Noni $20 and much more! 
Buy 10 get 2 free! Secure online ordering and same day shipping.
http://www.mhnetworks.com/naturesrx.htm 
mailto:NRX@mhnetworks.com
 



FREE LAS VEGAS VACATIONS!
You are GUARANTEED to increase leads and sales when offering your customers 2 NIGHTS and 3 DAYS at a major hotel casino in Las Vegas or FREE accommodations in 20 other resort cities. Not a time share. 
Every business visiting our web site receives 5 FREE full color certificates.
URL: http://www.freevegas.com 
e-mail: vegasideas@aol.com=subject?mm2000 



Boot Camp can teach you the basics of how to make money on the Internet!
And CookieCutter gives you the rights to resell the program!
Just go to 
www.cc-pages.com/vips/ScottDavis/index.htm  



GUARANTEED INTERNET SUCCESS WITHIN 60 SECONDS!
Discover how to get 300+ opt-in subscribers DAILY, and over 35,000 unique visitors each and every week to YOUR web site. NOT Spam!
http://www.walkawaymoney.com/imc.htm 



Get a MERCHANT ACCOUNT....
For a fraction of the cost of others. NO Application FEE or SET-UP FEE! 
Easy to SET UP. FULL Support. Direct Deposit right into your Checking Account. Easy Acceptance.
WHERE? At CHARGE.COM 
visit my site at:
http://www.charge.com/welcome.cgi?mktg6059 



PROJECT 21 PEOPLE!!! The Authentic Project 21 Manuals! 
Shhh...here's a secret that no one wants you to find out about! The whole course, normally $1,080 is now only $99!!!! Receive FREE CHECKER SOFTWARE with the Course!
http://www.marketingtrendz.com/project21.htm 



BUSINESS THOUGHTS*

WHAT EXACTLY ARE DOORWAY PAGES?

Doorway pages are also called "leader pages", "bridge pages", and "entry pages" (all those terms mean the same thing). A doorway page is an "entrance" into your web site. It is specifically written for a certain search engine. For instance, many people use doorway pages to get their site into Alta Vista. They create separate pages with specific words and tags in them, specifically designed for Alta Vista. The page that
they create may not have any viewable text on it, it may just be an image with an alt tag behind it. If you see a page, with very little text and a big image, it is probably a doorway page.

You will notice that the doorway page will look like the entrance to a site, and you will be required to click further to get into the actual site. Also, it will not be named "index.htm", "default.htm" or it wont be the home page: "www.adomain.com/". Most likely, it will have a specific name like: "www.adomain.com/splash.htm" (it can have any name the author chooses).

Are Doorway Pages Necessary?

Here's a new concept: Do you really need doorway pages? If your site is very small then, yes, it is appropriate to have some doorway pages to get into specific engines. However, if you have a large site, why not take individual pages off that site and configure certain pages for certain engines? They will act
as a doorway from the search engine to your site. However, they will have information pertaining to specific topics and using specific keywords to get people to your site from a specific engine.

I would venture further by saying, you are not going to get your home page in every engine for every keyword that you have in mind. However, you can get individual pages into specific engines for specific keywords. Did I use the word "specific" enough? That's the whole name of the game! Get specific!

Now if you have a small site, it may be necessary to use a doorway page. So here's the beef on that:

How do I make a doorway page?

1. First, pick an engine to make a doorway page for. We recommend Infoseek and AltaVista, because they index rapidly.

2. Find out all the information you can on the engine you have chosen.

3. Now, name the doorway page something specific. Do not call it index1.htm, index2.htm. Give it a real name like: educational-toys.htm.

4. Decide what keywords you are going to use. Make them very specific, choose only a few phrases. Don't try configuring for many different phrases. Use one-three.

5. Go to your new page and configure the title, description and keywords tag appropriately for that engine.

6. Write your text according to the specifics of that engine. Keyword frequency in the text is the most important element.

7.Check your keyword frequency in Keyword Counter <http://www.keywordcount.com>. Check it against several competitor's keyword frequency.

8. Try to make your keyword frequency for individual words similar to a competitor which ranks high.

9. Submit your page to the engine you have specificallycreated the doorway page for.

And you are on your way to maximum exposure on Major Search Engines, with higher rates of traffic on your site. 



BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE ON THE NET!!!!
ADVERTISE ON The OnLine Exchange Ezine Today!!!
Just go to this site for more information: http://www.marketingtrendz.com 
The Rates Are Amazingly Affordable and Your AD will be seen by over 11,000 prospects at least twice a month. Skyrocket Your Business and Blast Your Counter.
Guaranteed Traffic to your site!!!!
This EZINE has been PROVEN one of the MOST effective EZINES on the NET!
Don't let this opportunity pass you by!!!
www.marketingtrendz.com/advertising.htm 



Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of the OnLine Exchange Ezine
Be the best that you can be!
Take Action Today!



If you wish to be removed from our mailing list or feel that you have been subscribed in error, proceed to the link below and enter your email address in the appropriate box and click submit. 
http://www.marketingtrendz.com/unsubscribe.htm 



THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The information contained in this document represents the current view of MM2000 on the issues discussed as of the date of publication. Because MM2000 must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MM2000 and MM2000 cannot guarantee the accuracy of any information presented after the date of publication. INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT. The user assumes the entire risk as to the accuracy and the us of this document.