~If you are interested in learning how to make your business succeed and how to use the internet to your advantage, you will want to read each issue of the Online Exchange Ezine! We are devoted to helping you stay tuned into the latest in internet marketing and networking.~

You received this ezine either because you subscribed to it, placed an ad at the Millennium Marketing 2000 Free Classified Ad site, or corresponded in reference to home business opportunities. We will NEVER provide it's subscriber list to ANYONE. We respect the privacy of our readers. Please see the bottom of the Ezine for removal instructions.



MILLENNIUM MARKETING 2000 presents.....
The OnLine Exchange Ezine!
Discover business success tips, free offers, and business building resources to help you profit online and off.


(c) Online Exchange Edition October 4, 1999


From the Creators of The OnLine Exchange E-Zine.....
Welcome to the latest edition of The Online Exchange Ezine. 
Our weekly Ezine has regular articles and Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you have any suggestions or comments then please let us know. We would personally like to welcome ALL our new subscribers. Help us spread the word that our weekly ezine is the best way to start your Monday workday! We are now in circulation to over 11,000 recipients and continually growing. Please review our Advertising Special at the bottom of the Ezine! It will bring you astronomical exposure to your business!



In this Issue:
~ A Word From Our "Sponsors in the Spotlight"
~ Feature Article * COVERT MARKETING 
~ "Top Notch" Classified Ads
~ Business Thoughts * Entrepreneur Prayer
~ How to Advertise with the OnLine Exchange
~ Removal Instructions



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FEATURE ARTICLE*

COVERT MARKETING

You're spoiling your marketing by being a sheep! Don't run with the flock, strike out and be different to pull in those sales! As an Internet marketer you'll know the benefits of ezine advertising. You can reach a highly targeted audience for a low cost, with no risk of being labeled as a spammer. How would you like to maximize your ezine ads to bring you even more traffic and business?

Traditional Marketing
-----------------------------
There are two problems with using the name, URL and company literature from your opportunity in your ezine ads.

1. The advertisements that you are placing will be very similar, if not exact to everyone else who is marketing your opportunity on the Internet. If you receive an advantageous position in an ezine you could still benefit, notice I said could. It's human nature to disregard something that isn't unique. If you saw three or four advertisements using virtually the same copy and URL you'd probably wonder how you'd be able to market that opportunity with all of the competition. If you don't think you can succeed, you won't even take the first step to look at the opportunity.

2. You suffer from other people's mistakes! Your potential client could have reviewed your opportunity from another source. This source may have provided poor support or not explained the benefits of your opportunity. 
This leaves your potential client with a negative view of that opportunity. Never mind how good your ad is they won't click on your URL because they've already reviewed your opportunity and made their minds up!

Covert Marketing
------------------------
This isn't a military operation, but it is a skill. The aim is to get the message across about your opportunity without giving away the opportunities name or using any known slogans or tag lines. You can achieve this by using a two level entry system. Your ezine ad is your first level; your second level is a Web page you create to pitch the opportunity. At the very end of this page you add a link to your opportunity page. The first thing to do is sit down and think why you joined your opportunity, what are it's benefits and what can you offer to help people to succeed. Once you have a list you can begin to create your copy. The secret here is to be original. Create copy that entices, copy that makes the reader want to know more without you telling them what your opportunity is. Follow up your first level of covert marketing with the second strike on your Web site. This can be more click pulling sales pitch making your prospect eager to visit the site where they can find out about your fantastic opportunity. Alternatively the URL can be a lead in page that automatically whisks your prospect off to the site you want them to visit. Here's the code to set-up your own lead in page.
_________________________________________
<meta HTTP-EQUIV="REFRESH"
CONTENT="1;URL=http://www.your_url_goes_here">
</head>
_________________________________________

I've received a 70% increase in interest using this method because it allows you to generate interest in the opportunity, instead of just saying, "Hey Here's a great opportunity."
==================================================
*Article by Simon Vause of Strontium Webs. 
http://www.strontiumwebs.com Subscribe to their FREE monthly
newsletter at http://www.strontiumwebs.com/free_newsletter.htm 



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BUSINESS THOUGHTS*

The Entrepreneurs Prayer

As I awaken with the gift of yet another day and prepare for the tasks at hand, I offer up this most ardent prayer:
I pray for continued clarity of purpose so that I may hold my vision steady and keep my focus on the needs and success of others, which in turn shall bring me my success. I pray for the wisdom to expect abundance in my life, that it surrounds me and is available for the taking and to be shameless and unapologetic upon its receipt, for I deserve abundance. I pray for a cheerful countenance, be it clear or cloudy skies and that I may radiate and infect others with my positive attitude. I pray for the trust of others that they may recognize my sincerity and true intentions so that we may move forward together. I pray for the strength to fend off adversity and use my desire and determination as both weapon and shield. I pray for the courage to carry forth my convictions during the battle of business and to resist temptation to a quicker monetary result when such temptation compromises these things for which I stand. I pray that I may be used as a lightning rod to collect the amazing ideas already present in the universe and when blessed with such inspiration, that I may be able to apply my talents and abilities to turn the power of thought into measurable advancement of my goals. I pray to retain my childhood wonder so that I can recognize and revel in the small miracles of each day that others may miss.
I pray for an infinite supply of self-confidence for it alone fortifies faith, strengthens my resolve and conquers the largest enemy I will ever face - fear. I pray for a compassionate spirit and the patience to offer those who seek my advice and my help, my full and undivided attention. I pray for good health and a feeling of well being, and the continued desire to improve those areas of my physical life I may be neglecting in the name of my spiritual and entrepreneurial advancement. I pray that today is a day of excellence and at its conclusion I can acknowledge and be grateful for the forward motion I have made and the growth I have experienced.
I pray most of all for the understanding and support of those closest to my heart, my family, that they will equate what may seem like endless hours of apparent pre-occupation with affairs of business to what is at the very core of my being, that which drives me, for once I achieve what I have set out in its fullest, I will become that more complete being I strive to be. It is for these things that I pray, for I am an entrepreneur.
Written by Rick Beneteau
(c) 1999 InterNiche.net

Visit Rick's "New Niche on the Net":
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BECOME INVOLVED WITH THE HOTTEST ADVERTISING SOURCE 
ON THE NET!!!!
ADVERTISE ON 
The OnLine Exchange Ezine Today!!!
Just go to this site for more information:
http://www.marketingtrendz.com/welcomt.htm
The Rates Are Amazingly Affordable and Your AD will be seen by over 11,000 prospects
twice a month. Skyrocket Your Business and Blast Your Counter. Guaranteed Traffic to your site!!!!



Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of the OnLine Exchange Ezine
Be the best that you can be!
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