~ If you are interested in learning how to make your business succeed and how to use the internet to your advantage, you will want to read each issue of the MM2000 Online Exchange Ezine! We are devoted to helping you stay tuned into the latest in internet marketing and networking. ~

You received this ezine either because you subscribed to it, placed an ad at the Millennium Marketing 2000 Free Classified Ad site, or corresponded  in reference to home business opportunities. We will NEVER
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          MILLENNIUM MARKETING 2000 presents.....
          The MM2000 OnLine Exchange Ezine!
 Discover business success tips, free offers, and business building resources to help you profit online & off.


(c) Online Exchange Edition         August 30, 1999


From the Creators of the OnLine Exchange.....

Welcome to the latest edition of The MM2000 Online Exchange Ezine. Our bi-weekly Ezine has regular articles and Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you have any suggestions or comments then please let us know.

We would personally like to welcome ALL our new subscribers.  We are now in circulation to  over 11,000 recipients and continually growing.

***Due to popular demand, our Ezine will begin Weekly Publication.  We would like to personally thank all our subscribers and advertisers for their dedication in supporting our ezine.  Our weekly issues will be published every Monday.

If you have your own business and would like to blast your AD out to over 11,000 twice a month, please visit our home site at: http://www.marketingtrendz.com
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In this Issue:
 ~ A Word From Our "Sponsors in the Spotlight"
 ~ Feature Article * 10 Easy Steps to Creating a Professional Looking  Web
Page
 ~ Classified Ads
 ~ HOT Tips  * #1 Failure In Business



SPONSOR IN THE SPOTLIGHT:

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SPONSOR IN THE SPOTLIGHT:

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 * What kinds of risks are you signing on for with an affiliate program?
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 * What kinds of clauses should you be careful of in affiliate contracts?  
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*Just how much money should you expect to make from affiliate programs?
  [ http://www.revenews.com/0830d/ ]



Feature Article*

10 EASY STEPS TO CREATING A PROFESSIONAL LOOKING  WEB PAGE
By Jenny Stewart

When creating a website, there are ten main elements to be considered and each contributes to the impact and success of your site.

 1. Overall Look

 Your home page is your billboard or store front - it creates an immediate impression on visitors to your site, so it's got to create the right impression ... right?

It should look:

Clean
Uncluttered
Professional
Attractive

Aim to "underwhelm" rather than overwhelm! Too many flashing lights, colours, drop-down boxes, graphics, etc. will be distracting. It's a bit like those stores that play loud, frantic music - your heart rate rises, your stress levels go up and you just want to get out - fast!

2. Message

Whether you have a business site or a personal page, you have to give people a reason to stay on your site - we're mercenary little critters, we humans, our first question is always, "what's in it for me?"

That doesn't mean that you have to give away free programs, books, tickets or  holidays - it does mean that you have to offer something.
That "something" could be:

Information
Entertainment
Advice
Help with a problem
Opportunities to contact similar minded people
Links to useful sites

If you do have a business site, you need to give information about your product or service that is:

easy to follow
easy to find
easy to order

3. Speed

We all know that speed is the key to keeping visitors. I often catch myself getting impatient because it's taking me 20 or 30 seconds to connect to some site or other. Then I stop and think about the fact that
here I am, sitting in my office on the east coast of Australia, connecting to a site in the north of England, on the west coast of the US, in Canada, South Africa, India or one of the dozens of other places I regularly contact, and I shake my head in wonder. How quickly we become accustomed to technology.

However, we DO get impatient if it takes us too long to make contact - so you must ensure that your home page, at least, loads as quickly as possible. That means no big, flashy graphics.

Keep reminding yourself that your first page is like a billboard. When driving your car, you don't have time to read detailed descriptions, or admire intricate pictures on  billboards. The signs flash past you and have to make an immediate impression.

Your web visitors are 'flashing past' as well, so keep your front page simple and fast.

There are numerous articles on the net about how to improve speed - take the time to check them out and then discard anything that slows down your home page too much.

4. Graphics and Lay-out

The graphics and lay-out of your home page contribute to that first impression - think about what image your site is trying to convey and make sure everything on your site contributes something towards that overall image.

If you have a serious business site, you don't want garish cartoons on your front page  - but if you have a games site, then cartoons can be an integral part of the image.

Graphics are what eat up the loading time of your site. A rough rule of thumb to determine good loading time for a page is to keep the entire page around 30k.

Images should be between 6 - 8 k. Each additional 2k adds approximately one second to loading time. If in doubt, right click the image and then click on Properties to get the size of the image.

Colour is also an important part of your site; colours have different effects on our emotions:

Red and orange excite the senses and increase heart beat
Blues and greens are more restful
Yellow reminds us of sunshine and is a happy colour

Consider the effect you want to create and choose a colour that is appropriate.

When reading Western texts, the eye travels from the top left of the page, across and then down to the bottom right. Remember this when you're placing graphics on your page.

Any graphic which has a directional aspect should be placed to point the eye towards the most important section of the page. If you have a picture of a bird on the top left corner of your page, make sure it is
facing inward and that its beak is leading the eye to the center of the page, not away from it.

The same applies to all graphics:

Faces should "look" to the center of the page
Cars should be "parked" facing towards the center of the page
Roads, neck ties etc should all be placed to lead the eye across from
left to right, or down from top to bottom

This is also why you should place your navigation bars down the left side of your page - it keeps them constantly in the visitor's field of vision.

5. Text Readability

This doesn't refer to the words you use (we'll look at them in detail later) - but to the way the words look on the page.

Going back to the concept of the billboard, your words need to stand out on your page - you need to surround them with plenty of white space.

Think over some of the sites you've visited - some make you feel as if you have to duck your head to read them! Dark backgrounds make you feel as if you're in a small space and also have a depressing effect on your mood.

Certain coloured backgrounds make it very difficult to read the text;
purples, orange tonings and reds dazzle the eyes.

The colour of your text is just as important - bear in mind that different browsers read colours differently - what looks great on your browser, could well be invisible on another!

Take a lesson from the newspapers and divide your text into columns for easier (and quicker) reading - even two columns are better than one slab of text that covers the entire width of the page.

Another element that contributes to text readability is the font you choose. Plain fonts (Arial, Times New Roman, Garamond and Courier) are the easiest to read. Fancy fonts are fine for headings, but not for full
pages (imagine trying to read a whole page in Gothic, Script, Westminster, or Cloister).

Your eyes would soon tire of the effort involved and you'd be reaching for the back button!

6. Page "Skimmability"

You have to make your page as easy for your visitors to read as is humanly possible and this means breaking it up into little "chunks" for them. We've already looked at the need for columns, (which divide the
page vertically) - you also need to divide your page horizontally, by the use of headings and sub-headings.

When you were at school, your teachers told you to use headings in your notes - apply the same principles to your web pages. Look for the key points on each page and write a short statement that summarizes each
point - this is your heading.

Read through each section and see if it can be further divided into smaller points; write a summary of these sub-sections and these are your sub-headings.

Select a font for all your headings and sub-headings (and stick to it). It's not necessary to have a different font for headings (just go up one size for headings, and then use bold on all headings and sub-headings).

This way it's easy to recognize which is a heading (large and bold) and which is a sub-heading (same size but bold).

The point of this is to make it easy for your visitors to glance at your page and to take in all the key points. If what they see interests them, they'll stay and keep reading -  so it goes without saying, that your headings should be written with care!

To draw attention to other important points, you can also highlight them - by putting  a whole sentence in bold or a different colour (or both). However, take care with the colours you select - some are quite difficult to read - even against a white  background.

8. Navigation

Your main navigation bar should run down the left side of your page, for two reasons:

We're accustomed to reading from left to right and from top to bottom.
We're accustomed to finding navigation bars on the left of web pages -
why buck the system (especially when it works)?

On a long page. It's also a good idea to have a brief nav bar along the bottom of the page 
(just home | top of page will suffice).

When you've found a system you're happy with - use it on every page, so that your visitors know where to look for the information.

Make a blank page which has your page layout (columns), any logos or standardized graphics, alt tags and navigation bar already built in. Call this 'blank" and then when you make a new page, you have everything
already set up and just have to enter the content, html tags and then save as "whatever.htm".

9. Privacy Statement and Testimonials

If your site is a business site, then one of the most important things you have to do is to ensure that your potential customers feel confident dealing with you. On the web, you do this by telling people exactly what
you're doing to safeguard their interests - in particular, how you're protecting their privacy. It's worth having a separate page which sets out - in detail - your policy towards their email addresses; how you accept orders; how you gather information; who has access to this information; how you use information gathered from children and so on.

Visitors also like to know that real people have used your products or services, so it's worth asking your satisfied customers if you can quote any positive comments they've made about you.  Don't be afraid to ask for testimonials - we all like to know that our opinions are valued.

Set up a separate page for your testimonials and offer to include links to your customers' pages in return for using their comments. This is one of those "win-win" situations!

10. Words

Now we come to the most important element - if this part is wrong, the rest of your efforts are largely wasted. How many times have you been impressed by a site's initial appearance, only to be disappointed by poor spelling, careless grammar and punctuation?

It reflects badly on the site owner and indicates that whoever is responsible for this page, is sloppy, careless, lazy, unprofessional or all of the above! Would you entrust any of your hard-earned money to
someone who doesn't even care enough to check the expression of his/her own site?

You can take steps to improve your own writing skills
You can employ someone to proof read and edit your work
You can employ someone to write your pages for you.

There are numerous places that will assist you with any or all of these steps. Don't spoil all your hard work by skipping this one, vital step!
--------------------------------------------------------
Jennifer Stewart offers professional writing services for webpages, press releases, advertising material, business reports, content for autoresponders, technical booklets and articles for newsletters. For those who want their own writing double-checked for accuracy, Jennifer offers proof reading or full editing.
Website: http://www.write101.com/ mailto:J_fersOffice@bigpond.com
 


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HOT Tip of the Week*

#1 Failure in Business
                                                                           
"There's a live bomb planted in most network marketing businesses. To learn if a bomb is planted in your network marketing business - and who planted it there - ask yourself this simple question: "Do I know everything I need to know in order to survive and prosper in my own network marketing business?"
If your answer is either of these:
1. "I know all the answers", or
2. "I don't have any problems"
(or something similar - or both!) it's almost 100% certain that your business is at risk of being destroyed when the bomb you've planted goes off. (And it will. count on it!)
What is this time bomb?
Ignorance.
We simply don't know what we need to know to survive and prosper! We're so busy working IN our businesses (as terrific employees) that we don't realize - or, worse still, ignore - the need to work ON our businesses (as managers). Your business needs careful attention and regular servicing if it's going to stay on the road to success. You ignore it at your peril. No matter how good a prospector you are, or how good a sales person, if you don't give your business the time and attention it needs, it will grind to a screeching halt, sooner or later.

The problem's very simple. So is the solution. If that's the case, why do 90% of network marketers still fail? Because their fierce "independence" and personal pride won't allow them to admit that they could possibly not know something about their businesses that they need to know in order to survive. The fact is, Businesses don't fail. People do. In other words, irrational emotion gets in the way of their ability to make sound, rational judgments about their businesses. They don't want anyone else to think they're not fully in control.
Cause and effect
The Japanese business phenomenon has been built on some fundamental principles:
. "There are no mistakes, only lessons to be learned."
. "Fix the problem, not the blame."
. "United we stand, divided we fall."
These are the opposite of the typical approach to small business in western society.
 Most of us refuse to admit that we need to learn anything, so we go on making the same mistakes, over and over. The lessons remain unlearned. Most of us are preoccupied with blaming someone (anyone!) else for our own mistakes, so the problems aren't even acknowledged, let alone fixed. Most of us want to be wholly self-sufficient (a myth). We don't want to admit that we might need other people in order to survive.
Network marketers are small business owners, regardless of their company affiliations. They're independent operators. And they display all the same qualities and frailties as small business owners. And the same failure rate!"

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Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of the OnLine Exchange Ezine
Be the best that you can be!
Take Action Today!

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The information contained in this document represents the current view of MM2000 on the issues discussed as of the date of publication. Because MM2000 must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MM2000 and MM2000 cannot guarantee the accuracy of any information presented after the date of publication. INFORMATION PROVIDED IN THIS DOCUMENT IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND FREEDOM FROM INFRINGEMENT. The user assumes the entire risk as to the accuracy and the use of this document.

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