~If you are interested in learning how to make your business succeed and how to use the internet to your advantage, you will want to read each issue of the MM2000 Online Exchange Ezine! We are devoted to helping you stay tuned into the latest in internet marketing and networking.~

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          MILLENNIUM MARKETING 2000 presents.....
          The MM2000 OnLine Exchange Ezine! 
Discover business success tips, free offers, and business building resources to help you profit online and off.


(c) Online Exchange Edition         August 16, 1999


From the Creators of OnLine Exchange.....

Welcome to the latest edition of The MM2000 Online Exchange Ezine. Our bi-weekly Ezine has regular articles and Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you have any suggestions or comments then please let us know.

We would personally like to welcome ALL our new subscribers.  We are now in circulation to  over 11,000 recipients and continually growing.

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In this Issue:
 ~ A Word From Our Contributing Sponsor
 ~ Feature Article * How Professional Is Your Home Business?
 ~ Classified Ads
 ~ Special Edition Article * Part 2 - Is Your Business A Lethal Booby Trap?
 ~ A Helpful Hint * 10 Online Joint Venture Ideas!



A SPECIAL THANKS TO OUR CONTRIBUTING SPONSOR:

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Feature Article*

How Professional Is Your Home Business?

Does your business come across as sharp and professional? It's unfortunate, but many of your potential clients will think of a home-based business as fly-by-night and unprofessional. That's why it's up to you to present yourself in the most polished manner you can. Just because your business is based in your home doesn't mean you can't present the image of a market leader. Answer the following questions to see how you're doing in the professional image department.

Does your company have a logo?
Do you have mailing labels?
How do your answer your phone?
Where do you meet with important clients?
What do you call your place of business?
Can clients call you and leave you a message at 10 p.m.?

Does your company have a logo?
A well-designed logo communicates the image you want your company to convey. When you put it on every piece of paper and stationery you send out, you are projecting a consistent image about who you are and what your company stands for. Unless you're extremely talented in graphic arts, you probably don't
want to do this yourself. You don't have to hire a full-fledged ad agency either. Use the services of an independent graphic designer, or even contact your local arts college to see if a student or teacher can do this for you.

Do you have mailing labels?
If you want to appear professional, you need to have all the right printed matter ready. You probably have business cards, but when you're dealing with clients, you will need to put your corporate identity on a range of business materials. Get the following materials printed:
Stationery
Envelopes
Folders
Mailing labels
Invoices
Fax cover pages

How do you answer your phone?
Don't get caught having one phone line for home and office. Get a separate number for your office. Always answer the phone with either your name or your company's name ("Acme Consulting. This is John Smith). Saying simply "hello" will convey to potential clients that you're at home, and not serious about your business.
Some other phone tips:
Make sure that your voice mail message clearly communicates that someone has reached your office ("You've reached the office of John Smith. Please leave a message..."). Never let a client get a busy signal. Most phone companies now have residential call answering services that connect callers to your voice mail when you're on the line. Contact your phone company for more details. Don't let family members answer your office line. It should be off limits to all members of your family, especially children.

Where do you meet with important clients?
While you may have your professional image down to a science, coming up with a professional meeting space in your home can be a challenge, especially if your home office is on the cramped or makeshift side. Fortunately, you have many other options for conducting meetings in a comfortable, convenient, and
appropriate atmosphere. Meet at your client's office -- Just because your client suggests meeting at
your place doesn't mean you have to agree. You can always counter with "why don't I come to your office and save you the trip." Consider using business centers -- These offer conference space and often
the services of a receptionist and other corporate amenities. Rates vary from city to city, but are usually in the $25 to $60 an hour range. Meet your client halfway -- Hotels and restaurants can make excellent
meeting places because you can relax with your client in a pleasant atmosphere while enjoying a cup of coffee or tea. They also have the advantage of saving you and the client the trouble of making the full trip to one another's office. Look for public facilities -- Public libraries often have community rooms that can accommodate a dozen or more people around a conference table. Use someone else's office --Check with your accountant, attorney, or another business associate to see if they have office space they'd be willing to
make available. If you do hold meetings in your home, make sure that it is neat and says that you mean business. Put the kids' toys away. Don't have family members wander through. Schedule meetings when you know you'll be the only one in the house (i.e.: during school hours). Use a screen or other partition to shut out other parts of the house.

What do you call your place of business?
Never refer to your home office as your home. This gives the impression that you don't have a "real" place of business. When you leave a message, don't say "I'll be out for an hour, but should be home again at 2 p.m." Instead, say, "I should be back in the office by 2 p.m." Remember, you don't work from home; you work from an office in your home.

Can clients call you and leave you a message at 10 p.m.? 
Clients need to be able to contact you when it's convenient for them. This doesn't mean you must be available to answer the telephone at all hours. In fact, if you're not in your office working at that hour, you shouldn't be answering the phone. But it helps if your voice mail is there to record their questions and concerns so that you can get back to them. It's also important to have regular business hours. Even if your home-based business is a part-time venture, your clients need to know they can count on reaching you at specific times. Set aside certain hours of the day when you know you won't be interrupted by family concerns or household responsibilities and stick to them.


  
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SPECIAL EDITION
Is Your Business A Lethal Booby Trap?   PART 2

Our last Issue featured information regarding the difference between larger and smaller businesses and why the majority of smaller businesses fail.

In this issue we'll examine your Business Plan.

Not the typical, unusable, 100-plus page doorstop based on BIG business planning (that was the wrong thing, done for all the wrong reasons, that steers you into doing all the wrong things for the wrong reasons!) but a stripped-down model that gives you all you need for keeping your business on track on a daily basis.

WHY do you need a Business Plan at all?

A proper Business Plan is all about one thing only - CONTROL. Control is the most fundamental issue for human beings. Our entire existence - and our recorded history - is a never-ending quest for control in all aspects of life. There are three critical factors to consider in gaining and keeping control:

  1.. DEFINITION You can never control what you can't define, for one very simple reason... you haven't a clue what you're talking about or dealing with if you can't define it.
  2.. CORRECT PERSPECTIVE You can never be in control of a situation until you can gain the correct perspective - the big picture that reveals the cause-and-effect relationships involved. Only then can you see all ramifications and begin to determine the outcomes, predictably and desirably.
  3.. BALANCE -the necessary balance between competing interests. Predictability is the essence of control. But a predictable outcome that's undesirable is pointless. For example, let's say you're baking a cake. The recipe (the plan for a predictable, desirable result) calls for three cups of flour. You only have two. But you have some cement powder, so you substitute that instead. You now have an entirely predictable outcome. But - unless you have a very odd sense of taste (and teeth made of something resembling titanium alloy) - it's not a particularly desirable result. So why bother? Take it a step further. The recipe says to bake the cake for 45 minutes at 300ºF. But you have to leave in 15 minutes, so you boost the heat to 900ºF for 15 minutes. Once again, the result is predictable... but hardly desirable. At the most basic level, a Business Plan is a succinct set of DEFINITIONS for your business. It defines cause and effect relation-ships (it also describes those effects!  and how to create them). It's also a set of CORRECT PERSPECTIVES on your business and its relationships with others, inside and outside the business. And it gives BALANCE to everything you do, ensuring both predictability and desirability in all aspects of the business' operations.
So why should you have a Business Plan?

In almost anything you can think of, it's not just WHAT you do that's important. WHY and HOW you do it often makes the critical difference. For example, selling. Selling is WHAT you have to do to make a profit. There's no other way. Unless you can sell something for more than it costs you to make, buy or supply (any fool can sell it for less - it takes no talent or skill at all), all you have is more product or service than you need or want, and less money than you had before you bought, made or supplied it. Not a profit. Most people shy away from selling because they don't want to be seen as pushy or manipulative. But pushy and manipulative are WHY and HOW you sell (your motives and methods), not WHAT you do. Truly successful sellers are never pushy or manipulative. That's why they enjoy the repeat and referral sales that make them so successful - and profitable. So consider your reasons - your motives - for creating a business plan in the first place. The Secret of Small Business Success is: "Do ONLY the right things, ONLY for the right reasons".

The truth is, it really doesn't matter whether you do the right or the wrong things in the long run - if you do them for the WRONG reasons. And, since most of us can't define the right reasons, we keep on doing the wrong things for the wrong reasons - or the right things for the wrong reasons. The outcome is much the same. We work too long and too hard for too little money... until we eventually go out of business. Most business plans are a waste of time for that reason alone - they were done for the wrong reasons. Their banker demanded one with a loan application, or their accountant thought it would be a good idea, or they read some-thing somewhere about how important it was to have a Business Plan. (None of these is a valid reason.) There's only ONE valid reason to have a Business Plan: to get control of your business so that the outcomes are both predictable and desirable.

 Now that we've identified WHY you need a proper Business Plan, next time we'll look closely at WHAT a proper Business Plan should contain. Then in following articles we'll examine HOW to do it in the most productive, profitable way possible. But be ready for some shocks. (Especially if you thought that BIG Business knows what it's doing!)  by John Counsel 

See the Millennium Marketing 2000 webpage to find a workable, invaluable business plan and marketing guide.



HelpFul Hint of the Week*

10 Online Joint Venture Ideas!
by Larry Dotson

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:

1. A simple joint venture would be exchanging text links or banners with other related web sites.

2. Share a web site with another business with the same target market. You both will be marketing and advertising the same web site which means double the traffic.

3. Exchange testimonials or endorsements for each others products or services.

4. Combine your products or services together with another businesses into one big package. You could split the profits.

5. Do you have a product or service that doesn't sell like you want it to? Offer it as a free bonus for another businesses product or service. In exchange ask for a small portion of the profits.

6. Offer to insert a promotional ad for another business into your product package. Just ask them in return to do the same for your business.

7. Trade e-zine or auto-responder ads with similar businesses.

8. Team up with related businesses to create an promotional e-book to give away. Publish your web site ads in the e-book then just give it away for free.

9. Host a virtual trade show or seminar with another business. Include each other's promotional material on the web site.

10. Create a freeware program with another business. Include a promotional ad for each of your businesses in the program. Submit it to freeware and freebie sites.

The following are a couple of excellent online joint venture resources:

The "Joint Venture Talk" Online Discussion Board. Post your joint venture offers, search for profitable joint venture offers from other online businesses, and discuss all aspects of online joint venturing.
http://HotBoards.com/powerforum/pwrforum.exe?who=jointventures

Online Business Joint Ventures E-zine. Includes articles on online joint ventures, cross-promotions, networking, partnering, outsourcing, mutual referrals, strategic alliances, and much more. In each issue you will also find joint venture offers from other subscribers and post your own. To subscribe go to:
http://www.onelist.com/subscribe/jointventure

Anyone may republish this article on their web site and in their free e-zine or e-book if the resource box is
included.
----
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Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
Owners and Creators of the OnLine Exchange Ezine
Be the best that you can be!
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