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           MILLENNIUM MARKETING 2000 presents.....          
           The MM2000 OnLine Exchange Ezine!
Discover business success tips, free offers, and business building resources to help you profit online & off.


(c) Online Exchange Edition         August 2, 1999


From the Creators of OnLine Exchange.....

Welcome to the latest edition of The MM2000 Online Exchange Ezine. Our bi-weekly Ezine has regular articles and Features all included to help Internet Entrepreneurs make money on-line. We hope you enjoy this Issue. If you have any suggestions or comments then please let us know.

We would personally like to welcome ALL our new subscribers.  We are now in circulation to  over 10,000 recipients and continually growing. 

If you have your own business and would like to blast your AD out to over 10,000 twice a month, please visit our home site at: http://www.marketingtrendz.com the rates are unbelievably affordable!



In this Issue:
 ~ Sponsor of the Week
 ~ Feature Article * Is Your Business Plan a Lethal Booby Trap?
 ~ Classified Ads
 ~ A Helpful Hint * Cross Promotions



FROM OUR SPONSOR OF THE WEEK...

Attention Busy Parents!
Our young ones grow so fast and how can you possibly keep up with sending pictures to family and friends? Precious Pages is just the answer. Find out more about how you can preserve those precious moments by emailing me at hardy@pvns.net?subject=mm2000ad  Also makes a wonderful gift for expecting parents or long distance grandparents!



Feature Article*

Is YOUR Business Plan a Lethal Booby Trap?

Now is the time to review your business plan for 1999 and for the new millennium. Now the question is, Do YOU have a business plan? That's the critical factor. A survey of more than 20,000 small businesses suggest that only 3% to 5% do. What we found is that, when asked "do you have a business plan?", between 15% and 35% said "yes". But when asked "is it a formal, written document" - because 'I've got one in my head' doesn't count- the numbers dropped dramatically. But that's not the most alarming fact to emerge from the survey. If your business plan is like most we see, it's not just irrelevant and useless. It's downright DANGEROUS! The secret of success in small business is exquisitely simple: do ONLY the
right things, for ONLY the right reasons. That way, you'll never make mistakes. That leads us to two questions:
1. What are the right things?
2. What are the right reasons for doing them?

The Great Small Business Dilemma is this: You either know what the right things and right reasons are, or you don't. There's no point trying to guess. Management by Guess-work is like "Reverse Russian Roulette" (where only one chamber of the gun is empty!). The outcome is utterly predictable, even if you get lucky a few times. Because Management by Guesswork is so obviously risky to most small business owners, they usually opt for the other major small business management method - Management by Imitation.

 You either:
1)  Just play follow-the-leader, doing what everyone else in small business does when confronted with a management function or decision for which you don't have the know how or the answers. This approach defies all logic. Since 90% of small businesses fail in the first 10 years, common sense alone should
tell us that doing what everyone else does is a sure-fire recipe for disaster! You'd be better off doing the exact opposite! (But, since ignorance reins supreme in both methods, no-one knows what the opposite is, either.) 

Or 2)Mistakenly think that whatever BIG Business does has automatic relevance to small business. That notion is fatally flawed. Small business owners rarely know what to do - or why to do it - when it comes to actually running a business. So they do what they see BIG business do, despite the reality that, when small business knows what to do, BIG business literally can't compete with it. So small business ends up handing its unbeatable competitive edge (and its own head) to BIG business - on a silver platter! Part of the
problem is the "training" and "advice" available to small business. How often is that "training" and "advice" offered by organizations and people who know only BIG Business methods? And who teach those methods because they know no better? Be wary. BIG Business methods tend to be broad-brush, wasteful and
costly. Small business can't afford the kind of resources these methods demand. In most instances we come across, they don't need them, either. In the next issue of the MM2000 E-zine, we'll explore these differences, and outline small business strategies, tools and methods that are geared to the needs of small business, with high leverage, low cost and quick, simple implementation.
©1998 by John Counsel



Here are some tips and tricks I have picked up on the internet:

When you find something that breaks even or makes a small profit, why not refine it so it becomes really profitable?

BANNER TIPS-
create a banner that people will click on

 Show a benefit to the client in the title (don't explain everything your business has to offer, but offer a benefit). Try to analyze who to target for your banner. If you don't target the right people, you will be wasting your time.

Try making part of the banner look like a link (blue with underlining on the text) so people did not mistake the banner for a regular graphic on a site.
 
 Animated click buttons attract attention . Also, make it  clear to click on the banner if a person wants the information or service offered. If you don't tell people to click on your banner, it's just another pretty picture for them to look at while they are surfing.

Try making your banner smaller in size with a solid background, such as white to blend in with the page. More people will see it if it loads faster. A banner that simple is a button with your wording by it usually will get more results.

Always have "Click Here" on your banner to increase response dramatically...you literally have to tell people what to do... don't just assume they will click... tell them to click.

Tips for placing ads

Fact: People who are interested will read everything you have to offer, so explain every detail there is about your product/service in your ad.

This key to success is to take the fear out of buying. The more people know about you and your product, the more comfortable they feel purchasing from you.



Classified ADS *

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http://www.smallbizffa.net/ffa/639.htm



Do you have a strong desire to succeed?
Watkins offers a solid home based business opportunity
Over 350 consumable products 
(Wellness/Nutritionals, Personal Care, All natural home care, Gourmet Foods & Spices).
Under $50 to start
No need to stock products
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(Earn an Extra $100 to a Six Figure Income You Decide!)
Visit our website for complete details
Watkins Business Information
(http://members.aol.com/GHC10/index.html)
Rob & Michelle Anderson
Independent Watkins Managers #68200
E-Mail: GHC10@aol.com?subject=mm2000ad



Starting Your Own Business?
There is a lot involved in starting your own business, whether it be a home business  or a small business.  Gain knowledge of ALL the legalities including tax preparation, setting up in business, company names, networking, arketing, administration and much much more. Visit my site and learn how to gain this knowledge for professionalism and piece of mind.  All your questions can be answered~
Millennium Marketing 2000- Your Guide to Enhancing your Income



Laser pointer for US$20.00.
email:gwp_systems@pacific.net.sg?subject=mm2000ad



START YOUR OWN INSTANT PUBLISHING BUSINESS
Start your own "How to booklet" Business with out new revolutionary cd which includes over 1,000 how to reports, booklets, guides and manuals.  Information is a hot seller! (a billion dollar a year industry).
Take advantage of this wonderful opportunity.  For more information, please visit:  http://www.6r.com/infomarketing2000



Viagra® $6.00 per-dose ~~~~ AVAILABLE ONLINE~~~~
WORLD'S BEST AFFILIATE PROGRAM & IT IS FREE!!
Check it out at:  http://www.bluehorizons.com/viagra.htm
Len len@bluehorizons.com?subject=mm2000ad



It's Y3F --  See it!  Believe it!

It's Y3F, and you're not on board yet?
The greatest opportunity in this millennium. The greatest opportunity to grab on to for the new millennium. Ignore this, miss the next gigantic wave!!  Want full details?  Request our free message with blank e-mail.  Mailto: Y3F@sendfree.com?subject=mm2000ad 
Or send request for info; mailto: mineangels@aol.com?subject=mm2000ad
(Register for your chance to win free vacation in TAHITI!)



SlimPatch is an all natural homeopathic weight loss system that really works. The SlimPatch is now available to the public. The SlimPatch has been six years in development, four years developing and two years clinically testing, 87% of the people were successful in losing the weight. The SlimPatch is a
transdermal application of homeopathic extracts, all natural ingredients to control hunger and appetite. The SlimPatch contains no stimulants at all. The cost is similar to other weight loss programs, but you aren't hungry all the time while you are trying to lose weight. Your appetite is diminished. Distributor Needed!!!  Check out our website
 http://www.cyber-fun.com
Len   slimpatch@cyber-fun.com?subject=mm2000ad



Work at home 10-30 hours per week, part-time or full-time.  Income based on time commitment and effort, but averages $2000 -- $6000+ per month. NOT MLM. No start-up fee.  This is a legitimate home-based business. Contact jchris0978@aol.com?subject=mm2000ad , or visit my web site
at http://business.fortunecity.com/goodnight/185/index.html



HOME WORKERS URGENTLY NEEDED!
Work from home, performing simple PC work. No experience necessary, both full time and part time hours available. Your choice. NO Fees Required at all!  FREE Web Page Provided and Full OnLine Training.  Get paid bi-weekly!  http://www.marketingtrendz.com



TO BE SEEN OR NOT TO BE SEEN
FREE Classified AD Site
No strings attached.  Heavy Traffic, so you can drive more to your site.
 
http://www.websitings.com/classads/sites/1618010.htm



HelpFul Hint of the Week*

Cross Promote Online For Maximum Profits
(c) 1999 L.D. Publishing
By Larry Dotson

Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses  increases your profits, sales, and beat your competition.

You can find businesses to cross promote all over the Internet.  Participate in e-mail discussion groups, online forums and newsgroups that deal with your target audience. Subscribe to e-zines that deal with your targeted audience. Note on your Web site or e-zine that you are interested in cross promoting your products and services.  Search in your favorite web directories and search engines to find targeted businesses.

Cross promoting has many benefits.  Save money by sharing the advertising and marketing costs. Save  time when both businesses share the workload.  You can offer your customers new products and services. Get referrals from the other business' clients.  Receive valuable information from the business.

Once you find a business you would like to cross promote with simply e-mail them your proposal. Tell the business owner the benefits of the cross promotion. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three methods above will greater your chance for a profitable cross promotion. Good Luck!

Anyone may republish this article without permission if the resource box is included.
----
Written by Larry Dotson, Owner Of  L.D. Publishing
____30  FREE  Internet  Marketing  E-books !____
______Go to: http://www.ldpublishing.com_______



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IT IS A SUMMER BLAST AND IT WON'T LAST SO TAKE ADVANTAGE NOW!!!
Just go to this site for more information:
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WE will send you a confirmation within 24 hours of receipt of your AD.



Until Next Time!!
Best Regards,

Debbie Solomon and Sara Hardy
owners and creators of the OnLine Exchange Ezine
be the best that you can be!
Take Action Today!